How Much Does It Cost To Develop An App Like eBay

The rapidly evolving technology has considerably changed the way we look and consume things around us. With smartphones in almost every hand, every possible human need is addressed and available at our fingertips.

 

It has taken over almost all aspects of life and e-commerce is just one of them. People love shopping from the comfort of their homes. Businesses too have developed safe channels for its users that enable ease and comfort of usage as well as security.

 

ecommerce app development

 

It is estimated that 42% of smartphone prefer shopping online and are planning to use more of it in the coming year. Thus, if you have a business that involves selling and buying, you must get an app.

 

About 53% of smartphone users make their online purchases from apps that are specific to a certain company. This provides them with a sense of reliability on your product while you can focus on building a brand for yourself.

 

It can put you ahead in the existing market competition and help you climb the success ladder.

 

If you are planning to build to an e-commerce platform like that, then the eBay application can be a great example for you. It is one of the leaders amongst its peers and has users from across the globe.

 

Read Also: How To Make A Website Like eBay

 

Let’s have a look at the features and factors influencing the development cost when comes to develop an app like eBay.

 

What Does eBay Do?

cost to develop an app like ebay

eBay is an e-commerce platform that enables its users to make purchases from the biggest marketplace online. eBay has made shopping easy for its customers. It is budget-friendly and has a wide variety of products available for different audiences.

 

The users have also the ease of making instant payments through their cards or any other online channel and the product is delivered to their doorstep. It is available on almost all operating systems including iOS and Android.

 

The e-commerce platform has great deals and offers to attract customers. They have the latest items available for their users and the recommendations based on their shopping history keep the users engaged.

 

The prices are affordable, and it keeps the users updated about any latest feature, alerts, and offers. The users can not only buy but also sell items online through the channel. The customers can list and sell the items using their already created account.

 

Regular notifications keep the customers coming back to them. It also lets them keep track of their orders and purchases. The customers can also write their feedback on the products or the delivery through the platform.

 

Whether it is selling, purchasing or reading reviews, eBay provides a one-stop solution to all the needs of their customers.

 

Things You Need to Keep in Mind

 

cost to develop an app like ebay

 

Developing an application like eBay means that you have to deal with a huge amount of data. This data can be used in several ways to develop and improve the application regularly.

 

Thus, it is important to have structured data that lets you use the user data while segregating the useless ones. Data is an integral part of any e-commerce platform.

 

This can help to develop algorithms that can be suitable for the need of the customers which in turn can get you more users on board.

 

Usually, an app like eBay has a system architecture that can be divided into four parts, namely the back-end part, the front-end part, database servers, and application compatibility.

 

Developing an application is only one part, elaborate research and efforts will ultimately make the app successful.

 

If budget is not a problem for you, then you can focus on the nativity of the application. A native application is suitable and compatible with the operating system it has been programmed for.

 

If your developers’ team have programmed the application for iOS, then they can’t use the same code while developing it for android. A separate code is required for each platform.

 

Hosting and Domain:

 

cost to develop an app like ebay

 

It is necessary to have an attractive domain name for your website. An attractive logo that speaks for your brand is necessary. The next step can be getting a website script.

 

You can choose from the various CMS solutions like WordPress available. Custom PHP scripts are also commonly used for e-commerce platforms.

 

Site Design:

 

cost to develop an app like ebay

 

This can be one of the most important cost deciding factors for your application. It is thus crucial for you to discuss the important factors and carry out a design outline with your team.

 

If you are looking to save up on some capital, it is advisable to keep the features simple and customized according to your needs. This can be done by some market research, observing trends, knowing your audience and prioritising the features keeping in mind your budget accordingly.

 

One can also save up by using readymade templates already available. A wide range of pre-built features is available at a very low rate.

 

An attractive, customised UI/UX design is like a cherry on the pie but it is important to note that heavy customizations will increase your expenses to some extent.

 

Payment Gateway:

 

cost to develop an app like ebay

 

One of the most important things to consider while developing an e-commerce application is to create a secure payment gateway. This gateway must provide complete security to the users and a smooth transaction from your side.

 

Logistic Support:

cost to develop an app like ebay

However, this is probably the last step of the developmental process but is a crucial one. The products purchased by the customers must reach the customers on time and at the right location.

 

For this, you might need to tie-up with logistics groups that can help the smooth transitioning of your business. Better customer experience will help you build a good reputation among your market.

 

Read Also: 10 Best Shopping Apps Of 2023

 

How Much Will the cost to Develop an app like eBay?

 

The cost to develop an app like eBay will depend on the features you want in there and the number of developers on your team. Here are some factors that can affect your expenses on developing an application like eBay.

 

android app development

 

App Development Team:

cost to develop an app like ebay

The cost to develop an app like eBay depends on the number of hours that the developers spend on building the app. For e-commerce applications, a native mode of app is preferred as it provides smooth functioning and better user-experience.

 

This requires more time and effort of your team and will naturally increase the cost. It also depends on whether you want to hire freelancers or get a developer’s team.

 

However, for a long-term benefit, a developer’s team is suggested as you would need to fix bugs and update features accordingly.

 

Application Design:

cost to develop an app like ebay

The UX/UI design of your application can be a deciding factor for developmental prices. It is important to have a well-categorised application and attractive graphics can be a win-win.

 

But these will also shoot up the costs of developing the app. You can also start with the basic and default features available and improve them after customer feedback.

 

Tips on Managing the Developmental Costs

 

Start with The Basics:

 

cost to develop an app like ebay

 

Before you kick start your business, you need to evaluate and assess the needs of your business as well as predict the feedback of your customers. Therefore, it is advisable to start with a basic layout of the app.

 

A simple logo and UI designs and an interface that provides a decent customer experience. As and when the business becomes profitable, you can add in features and customizations to improve the app.

 

Engaging Content for Loyal Customers:

 

engaging content

 

Now that you have your store, it is necessary to have regular customers. To keep your customers engaged and keep coming to your site, it is important to send out regular reminders.

 

You can achieve this through communication channels like email and text messages. These updates can be about offers, tracking down orders and other updates about features.

 

However, no customer likes spam. Make sure your reminders are customized and at regular intervals.

 

Know Your Market:

know your market

Before you start, it is necessary to go through extensive market research as it will help you understand your competitors.

 

To stay ahead of them, you can try and find the existing problems and focus on fixing them. You have to make a statement with your brand and focus on the things that set it apart from others.

 

Customer Support:

 

customer support

 

It is the customers that will make your product and business success. Set up customer support that assists them with their orders and requirements and resolves their issues quickly.

 

This will help you build trust among your people. A good customer support system indicates the reliability of the product and will keep you ahead of your competitors.

 

Read Also: How To Create An App Like Walmart

 

Final Thoughts

 

A platform like eBay provides a series of buying and selling a solution to its customers. While it has features that make it best in class, it is important to understand that success doesn’t come instantly.

 

It sometimes can be a series of trial and error methods. One can always start with the basic features and update them regularly keeping the customer feedback in mind.

 

app idea

 

Above all, know and understand your niche audience. You can always look up to experts in the fields and seek their advice or refer your market research.

 

If you are low on budget, you can always consider getting basic features and designs for your application. Try to develop an app that speaks for a brand like eBay and is clear with things that set it apart from other factors like cost.

 

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How Much Does It Cost to Develop an App Like Just Eat?

With an influx of modern technology into smartphones and mobile applications, our lifestyles have changed over the years. Starting from socializing, shopping, managing finances to ordering and getting food at our doorsteps – mobile applications are bringing the entire universe into our hands, making every “impossible” thing possible.

 

food delivery apps uk

 

A few years ago, people used to dream to get delicious, mouth-watering food delivered at their doorsteps. It was beyond everyone’s imagination that ordering your favourite food without moving an inch from the sofa and receiving it within a few minutes would ever be possible.

 

The market for food delivery industry is in its boom these days. According to the MCA report, nearly 60% of the entire proportion of UK adults is actively using food delivery services, ordering at least two meals per month on an average.

 

The report also found that in 2018 UK food delivery market was worth £8.1 – up 13.4% per year. However, per the same MCA survey, conducted in 2018, the market will be worth nearly £9.8 billion by the next three years (2023).

 

There are multiple on-demand food delivery platforms in the UK at this moment. Just Eat is one of them. A recent press release report of the company reveals that they have already served more than 500 million orders only in the UK.

 

Read Also: 10 Best Food Delivery Apps 2023

 

Apart from a successful website, Just Eat owns a mobile application for both the Android and iOS users.

 

If you are also dreaming to develop an app that works like Just Eat, but do not have much idea on the approximate budget and benefits, then scroll down to reveal the secret about the cost:

 

Let’s Know More About Just Eat

 

just eat

 

Just Eat is one such rapidly growing online food delivery service chain that performs as a mediator between various restaurants and the customers. This platform was first introduced in Denmark back in 2001.

 

Since then Just Eat has spread its wings globally and has reached multiple countries like Australia, New Zealand, Canada, Brazil, Mexico, France, Italy and others.

 

As per Just Eat Annual report 2018, this leading online food delivery platform has already achieved annual revenue of more than £779.5 million.

 

This app allows its customers to choose their nearest takeaway restaurants from the given list, order their favourite food, paying online and then selecting the delivery or pick-up option to get the food at hand.

 

Just Eat mobile app has spread a hug network all around the world enlisting more than 30,000 eateries in the team.

 

Some of the key features of this app include:

 

  • Exploring multiple restaurants before choosing the right one
  • Push notifications on placing orders
  • Easy online payment facilities
  • Order tracking
  • Real-time rider location tracker
  • Customer rating and review options
  • Social media sharing
  • General settings with lots of customizable options
  • Admin dashboard
  • Online card payments or PayPal

 

How Do Food Ordering Apps Help in Business Growth?

 

It is highly advisable to set up a food ordering app if you already into the food business industry to boost business growth and drawing more customers.

 

But before doing that, you need to be a 100% knowledgeable on how the app flow process works in case of online food delivery. Check out this infographic which should give you a fair idea.

cost to develop a food delivery app

The primary benefits that can expand your food delivery business are as follows:

 

  • Scalable Business Model: Scaling a business model becomes easier if you add food delivery app to your restaurant business.
  • Smooth Ordering: Food ordering apps can reduce the unfortunate cases of misunderstanding what the customers are ordering over the phone calls.
  • Better Customer Service: You can serve your customers and understand their needs with the help of a food ordering and delivery app.
  • 24*7 Support: Physical restaurants often get closed by the night while virtual restaurants give 24*7 customer support, allowing the customers to place an order for food at any time of their choice.
  • Reaching More People: Food ordering apps usually follow a set of digital marketing strategies that can make your brand in popular on various media platforms. And thus, you can get more customers ensuring business revenue within a short time.

 

The Things to Keep In Mind While Developing Own Food Delivery App

 

Investing your time and attention in building an impressive app interface is not enough in case you are planning to develop a successful food delivery app like Just Eat.

 

Read Also: 10 Best Hotel Booking Apps 2023

 

There are few things to remember and understand before getting into the process of processing the app.

 

  • The Location: A good geo-location always helps the customers to take away their orders from the nearby outlets. Also, it can help you to evaluate the delivery charges for delivering the food at the user’s doorstep.
  • Updating the Complete Menu: When it comes to food, the first thing one looks for is a complete menu. While developing the app you need to focus on updating the complete menu of food that you offer along with their prices and pictures to engage the users.
  • Location Tracker: A navigation tracker can save both the delivery person and the customer to avoid the hassle. Sometimes finding the location of the restaurants or the delivery address becomes troublesome; hence an effective navigation tracker – Google maps – is necessary. 
  • Quick Ordering: Going through the long-listed menu is not always what the users want. A quick ordering feature can let them quickly choose from their past orders or from the listed popular food that is available in a particular restaurant.
  • Tracking Food: Now who wants to wait for a long after ordering food? Let your customers updated about their food processing with the help of an inbuilt food tracker that will also include the location of the person who is coming for the delivery.
  • Scheduled Delivery: This unique option helps the users to place an order for their food in advance and schedule their preferred delivery time. For example, the user can order his dinner sitting at this office desk and receive the delivery on his way back from office or directly at his doorstep.
  • SMS Notification/Push Notifications: Enabling the SMS notification is another impressive way to update your customers about the status of their food order along with the details of the delivery person or the restaurant.
  • Online Payment: People these days, prefer not to pay by cash but cards. Therefore, you need to keep in mind to make your online payment system smooth, fast and hassle-free for the users.
  • Social Media Integration: In this era of social media, everyone likes to showcase their activities in forms of status to others. Direct social media login can help your app to reach more people and also help you to keep updating about the on-going affairs.
  • Custom Search: Custom searching option on the mobile app allows the users to customize their preferred location, find out the favourite restaurant by name or by the popular cuisine. This can save the user’s time when they are in a rush.
  • Rewarding for Loyalty: Rewarding gift coupons, special offers or points to your loyal users or customers can help in building a long-term business-customer relation.

 

portfolio

 

Cost To Develop A Successful Mobile App Like Just Eat

 

It is a new-age trend to expand a business online. Several mobile apps dedicated to a particular business act as a catalyst and engage more users or customers easily in today’s world.

 

Studies found that the food delivery industry UK have taken an incredible rise as the concept of online food delivery stepped into the market.

 

The total market estimation was to be 6.2 billion British pounds in 2017. Developing an outstanding food delivery app like Just Eat is like adding a new feather of glory to your crown (business).

cost to develop an app like just eat

However, the cost to develop a food delivery app like Just Eat usually varies depending on multiple factors, as follows:

 

  • Functionality: The budget for building an app firstly depends on the purpose and functionality of the app. If you want to make the app with lots of features and functions instead of a simple straightforward app, then the cost will increase.
  • Smartphone Platforms: App development cost varies depending on the mobile platforms – whether you are looking forward to making the app especially for the iOS or Android users or for both the OS users.
  • App Design: If you are looking to develop a stunning and impressive design like Just Eat with complex ideas your app building cost might rise high.
  • Using Visual Objects: The budget can also increase in case you want to use complex visual effects to make the app more engaging for its users.
  • Maintenance Plans: Your responsibilities do not end once the development process is over. You need to regularly maintain the app ensuring smooth customer service and this might cost an entire technical support team.

 

Now, you can’t reach the destination with a strong team working shoulder to shoulder. The core members required for this entire expedition include:

 

  • UX/UI Developers: These experienced professionals will help you in making a sleek and smart app interface that will easily impress the app users.
  • Android/iOS Developers: Apart from the clean interface, performance is necessary. So, Android/iOS developers are going to help and improve the performance of the app on various mobile platforms. 
  • Backend Developers: They are the web programmers who will take care of the “server-side” ensuring a smooth running server. They will also help you in maintaining data using their analytical minds. 
  • Project Manager: Project managers will be responsible for planning and executing of the entire project and for delivering the project within the specified time-frame.
  • Strong QA Team: Apart from all of them, a strong quality assurance team is required for the testing of the app before and after the app development to ensure a smooth and faster performance.

 

However, the estimation to develop a on-demand food delivery app like Just Eat ranges between $15,000- $20,000 on an average, which might rise to $30,000 and more in some cases depending on the above-mentioned factors.

 

The charges for such app development also depend on the country and location of the app developers. As per recent market studies, the US-based app developers charge around $300 per hour, the European developers might charge nearly $200 per hour while the Indian based developers charge around $100 per hour.

 

Also, the app development cost for the iOS will be a little cheaper and the entire process will also be faster as compared to app development for Android OS.

 

Read Also: 10 Best Health and Fitness Apps 2023

 

Wrapping Up

 

Are you already into the food delivery industry and still do not own a delivery app like Just Eat? Well, you are then swimming the current. These days, a huge number of restaurants and food outlets are either collaborating with on-demand food delivery apps or developing their own.

 

app concept

 

Food delivery apps do not only make it easy for the customers to find the best eateries around them but also make the business digital.

 

Last but not least, in this age of high-end smartphones and mobile applications, it will be a worthy decision to invest your hard-earned money to develop a food delivery app like Just Eat, because its cost is affordable and as we all know it is always better late than never.

 

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10 Best Calculator Apps For 2023

Calculator Apps perform tasks beyond the basic four fundamental arithmetic operations. The apps, developed for mobile and other hand-held devices, can be used by a wide cross-section of people ranging from students to professional, traders to housewives.

 

 

The apps come with mind-boggling features which can be applied to any field like education, business, trade, finance, health, etc.

 

The user’s needs determine the features required and the app to be downloaded. The commonly used calculator apps are suggested here.

 

Read Also: 10 Best Educational Apps For Teachers

 

1) Calculator (by Google)

 

This app is a well-designed app that can handle basic math tasks.  It cannot perform complex functions. But it is the simplest and safest app.

 

Calculator Google - calculator apps

 

The only major function it can do is change decimal to fractions. It does not provide history or graphing.

 

Calculator Google - rating - calculator apps

 

The app is totally free and is dependable.

Google PlayApp Store

 

 

2) ClevCalc

 

This app allows one to handle all calculations necessary for everyday life. The general calculator function supports the four fundamental arithmetic operations.

 

ClevCalc - calculator apps

 

The app automatically converts units, currency, time and decimals. The app helps calculate prices and discounts; VAT and savings; loan installments.

 

ClevCalc - rating - calculator apps

 

Expenses like fuel costs and efficiency can be calculated. Health indexes, college GPAs can also be tabulated. It is the most convenient app covering all facets of daily life.

Google PlayApp Store

 

 

3) All-in-One Calculator

 

This app serves as a multi-calculator and converter. It has 75 calculators and unit converters, scientific calculator and 40 themes packed in and can be used by students, professionals and the common persons.

 

All in One - calculator apps

 

The app performs algebraic operations, solves equations and tabulates statistics. Geometrical functions relating to area, perimeter and volume can be done with ease.

 

All in One - rating - calculator apps

 

The unit converter helps in conversion of various parameters like length, speed, area, volume, power, time, currency. Financial calculations can be done.  It is a free app that comes in handy throughout the day for multiple uses.

Google PlayApp Store

 

 

4) Calculator Plus Free

 

This app on the phone with its intuitive design and simplicity eliminates the need for a hand-held calculator. The app memorizes the calculations and can be reviewed at any time later.

 

calculator Plus Free - calculator apps

 

It pin points the stages in a calculation indicating the different functions performed. The backspace key help in erasing an error and the swipe keys lead you to advanced math functions.

 

calculator Plus Free - rating - calculator apps

 

This app saves time and effort. The app is ideal for activities like shopping, calculating bank balances and taxes, and doing homework. The calculator retains the information even when there is a pause in operation doing away with the need to key in details again.

Google PlayApp Store

 

 

 

Read Also: Top 10 Kids Learning Apps

 

5) RealCalc Scientific Calculator

 

This calculator is the most popular scientific calculator in use. It is designed to look exactly like the real hand-held instrument. The app supports, in addition to the standard scientific functions, binary, octal and hexadecimal calculations.

 

RealCalc - calculator apps

 

The app also provides memories, result history and unit conversions. Traditional algebraic, geometric and trigonometric functions are included.

 

RealCalc - rating - calculator apps

 

Extra features including fractions, degrees, constants, minutes, seconds and a home screen widget in present. A 12 digit display with an extended internal precision of 32 digits can be operated on landscape mode.

Google PlayApp Store

 

 

 

 

6) Calc

 

Calc is a popular app for Android. It is not a scientific calculator app but can perform functions beyond the ones in basic calculators. The features include the basic functions of arithmetic operations.

 

Calc - calculator apps

 

The app features calculation history, memory keys and gesture controls. The customization features and themes make it a recommendable app.

 

Calc - rating

 

The app is suggested to be a good stock calculator app. The app has a free and paid version, both of which are similar. The paid version eliminates the ads.

Google PlayApp Store

 

 

7) Graphing Calculator + Math, Algebra & Calculus

 

The app is a scientific graphing calculator integrated with algebra. This app was developed for educational purposes. The app replaces bulky calculator since it can work on any Android phone or tablet.

 

Graphing calculator - calculator apps

 

The app provides access to nine work spaces to do different problems. 3D graphics represent the data in a detailed and better manner. Functions and expressions can be used for future use.

 

Graphing calculator - rating - calculator apps

 

This app is student specific.  There is a free version and a paid version with extra features.

Google PlayApp Store

 

 

8) Desmos Graphing Calculator

 

This app is the best alternative to a graphing calculator. It suits the requirements of academics. The calculator performs all the basic functions of a calculator like all other apps.

 

Desmos Graphing Calculator - calculator apps

 

It has a whole gamut of scientific calculator options also. In addition to this, the app can do graphs, statistics and tables. Graphs are interactive and allow sharing of data.

 

Desmos Graphing Calculator - rating - calculator apps

 

Tables and statistics can be customized. The app is completely free and is an excellent mobile graphing app.

Google PlayApp Store

 

 

9) HiPER Calc Pro

 

This app is one of the best calculator apps suited for educational purposes. The app, along with the built-in scientific calculator, has features like a random number generator.

 

Hiper Calc Pro - calculator apps

 

The built-in converter aids in conversion of over 200 units. The app soles permutations and combinations.

 

Hiper Calc Pro - rating - calculator apps

 

The app is free to download from Google play store. The paid version offers approximation up to 100 decimals and 9 digits of exponents.

Google PlayApp Store

 

 

 10) MyScript Calculator 2

 

This app turns handwriting into digital and numerical text. This is a To-go application when one is in a hurry. By writing on the screen of the mobile, equations, long divisions or square roots can be solved instantly which might take longer on a scientific calculator.

 

Myscript - calculator apps

 

The digital results will be displayed on the screen. A range to mathematical operations can be performed by this app.

 

Myscript - rating - calculator apps

 

The app is free to download. It is very convenient and simple to use and the handwriting aspect makes it interesting.

Google PlayApp Store

 

 

 

Read Also: How To Make An App Using API

 

Conclusion

 

The calculator apps are supported by both Android and iOS platforms. Most of the mobile devices come with an in-built calculator which is suitable for basic operations.

 

 

Extra features and functions will require the user to download app suited to his needs.

 

Most of the calculator apps are available to download from Google Play Store. Free versions do provide ample functions. Paid versions help to avoid ads and procure more features.

Top 10 eCommerce Marketing Trends To Implement in Your Business

The world is now more connected globally than it was before. In such markets, it is very common for people to get confused between trends of eCommerce marketing and fads.

 

One of the preliminary things about fads which one needs to understand is that it is temporary; much like twitter trends which start and ends very quickly. On the other hand, in the case of genuine trends for eCommerce, the effects are long-lasting.

 

mobile app development

 

It is even possible for one to ignore fads, not risking the entire platform. One of the main tasks for businesses today is to analyze and differentiate between fads and trends carefully.

 

In the Ecommerce industry, trends can arise from multiple sources. For example, customer’s demands, what they are buying most, what are they talking about and how are they responding to promotional and marketing schemes.

 

Ecommerce Marketing Trends have emerged in the last few years, especially in the last decade with a very far-reaching influence. Various mega eCommerce platforms like Alibaba, Walmart and Amazon have seriously benefitted from these kinds of trends.

 

Read Also : 10 Best Shopping Apps 2019

 

In this article, we are going to discuss the various kind of ecommerce marketing trends which are going to impact the market in 2019 and which will benefit your business if you implement them.

 

1) Automation of Marketing

 

ecommerce marketing trends

 

According to Laymen “marketing automation means automating email marketing and scheduling social media posts.” However, the automation of marketing has become an unstoppable trend nowadays. Its areas include shopping carts which are easy to access and customized pages of landing.

 

Proper implementation of automated marketing can lead your business towards a path of sending perfect responses to the customers, project related items and new products with accordance to the history of the viewer, target customers automatically to fulfill sale’s aims and to customize the store offerings to the consumers.

 

2) Let the voice search take the lead

 

ecommerce marketing trends

 

Contents of eCommerce platforms should be optimized to fit in voice searching mode. New Google guidelines clearly state that more textual content must be included in voice searching contents.

 

While it may be great for pictures and other such things, but the websites are not going to get many advantages from it. Therefore, buttons which are voice-enabled are more likely to catch the public eye. Surely it will increase the eCommerce stores’ numbers.

 

Various Ecommerce giants have their own Ecommerce software which has voice search enabled options that also helps the customers to order with a voice command.

 

3) Renewal of B&M Models

 

ecommerce marketing trends

 

In the year 2007, the B&M model’s market crashed but surprisingly enough after 12 years it is set to make a splash again in the market in 2019. They are predicted to come back not just ordinarily but with a bang. These stores give digital marketing experience very smoothly.

 

The industry of real estates is a good example. If a customer goes to a real estate market or shop and sees a virtual reality or projected advertisement which is in 3D, he or she will be immediately attracted to that product.

 

In 2016, Cadillac used virtual reality software at a car expo for a product demo. Other automobile giants such as Toyota, Audi, and Mercedes were also using similar kinds of virtual reality apps. This makes the product much more appealing and interesting to the buyers.

 

4) Advertising in a programmatic and contextual manner

 

ecommerce marketing trends

 

Programmatic and contextual ads will see a spike this year. The social media websites are already redesigning to feed these trends.

 

The trend which is labelled as advertising in a programmatic manner uses sets of data in order to decide what the consumers or target audience is demanding.

 

Then advertisements are shown to the audience who are chosen solely on the basis of how they are consuming things. In simple words, it is completely about attracting the apt audience to the apt ad at the apt moment.

 

If we compare it to the basic efforts of retargeting, the Ecommerce business owner has a more suitable probability of reaching out to a bigger audience just by the usage of this kind of programmatic advertising.

 

Even if we look at videos, the AI-powered ads with context which easily mixes with the other contents are the most current Ecommerce marketing trends. To explain, in a set of a bar, an advertisement for a brand of wine will be seen as less interfering and has more chance to sell much more.

 

For example, if we look at Facebook, it allows the advertisers to choose their audience. You can aim at them with apt ads for them which are more appealing and relevant for them. This naturally results in a good margin of profit in the future.

 

So, for these reasons, the programmatic and contextual advertising is expected to see a spike in the trending list this year.

 

5) Usage of Artificial Intelligence

 

ecommerce marketing trends

 

Customer differentiation and id of various patterns which are based on the customer’s browsing trends and history and on cookies pose huge challenges for the Ecommerce businesses as far as the automation process and the store personalization is concerned.

 

The artificial intelligence algorithms are now trusted as the option to handle such problems. According to the Business Insider, the retailers that have taken personalization approaches are seeing a spike of 6% to 10% in their sales gains.

 

Actually, the bang on the accuracy of the data provided is totally influenced by the size and quality of the given data. This makes hardships for little e-commerce platforms if you do not have a huge number of data.

 

On the other hand, these small businesses can partner up with a third party which provides it away to work bypassing this restriction.

 

 

It signifies that more companies will get into tools which are Artificial Intelligence-powered in order to create more personalized suggestions for each customer.

 

So, in a way, this year is going to be the year of AI interfaces no matter what and these tools of Artificial intelligence is surely going to enhance the buying experience for the viewers.

 

Read Also: How To Create An App Like Walmart

 

6) Using Personal Assistants Through the Chatbots

 

ecommerce marketing trends

 

Chatbots have taken the market by a storm for a while now. But if we consider the spike of neural networks, we will understand that artificial intelligence powered chatbots are set to see a spike again.

 

The Artificial Intelligence-powered Chatbots can help to increase user engagement in the website by giving all the relevant and available suggestions to them. Their increase can reach even upto$1.25 billion by the year 2025.

 

The year 2019 will see the chatbots being sold at a much cheaper price and them becoming much smarter and more available. For instance, the Starbucks chain allows each user to place the orders over voice commands with no problem.

 

They also inform the users about the total cost of their order and they also keep them updated about the remaining time of arrival the order.

 

These are all possible by the usage of chatbots that are implemented with the website.

 

7) Enhancing Shipping Varieties with The Integration of Technology

 

ecommerce marketing trends

 

The logistics and shipping are one area that has been stagnated in the last few years. The Small improvements in the area, more like free shipping did take place but nothing much extraordinary worth mentioning until the year 2013 has happened when the concept of same-day delivery has become mainstream.

 

However, on the other hand, things started to look better in this area. Amazon started to research with drones to do deliveries in the US.

 

With the integration of Google Maps, these drones were able to find out the quickest route towards the delivery location. These ecommerce marketing trends will see a spike as the technological advancements happen.

 

Whether we believe it or not, after some years down the line the delivery drones are going to become a viable option. And that day Shipping is going to become a lot more efficient and much cooler.

 

8) Cell phone Commerce

 

cell phone commerce

The retailer who operates online from all over the world states that mobile transactions are increasing each year. Especially in the holiday seasons.

 

So, in case you do not have an online site which is responsive to mobile phones, it is highly recommended to make it responsive as soon as possible.

 

In contemporary times, people are much more exposed and habituated to mobile phones compared to the past than they are attached to their PCs.

 

9) Amplified Reality for Visualization of Product

 

Amplified Reality

 

The product before buying is actually a mystery to the customer. No matter how much he or she knows about that product, it will always be a matter of surprise.

 

Therefore, it becomes very appealing for the customers of the Ecommerce sites to arrange an amplified reality for the buyers or consumers so that they can visualize their product before actually buying them or ordering them.

 

This also creates a certain kind of trust and credibility between the consumers. In 2016, Cadillac used a virtual reality software at a car expo for a product demo.

 

Other automobile giants such as Toyota, Audi, and Mercedes were also using that kind of virtual reality app. This makes the product much more appealing and interesting to the buyers.

 

10) Snapping While Doing the Shopping

 

image shopping

 

Image shopping is going to become one of the newest ecommerce marketing trends this year. Users will want to just move their camera to a product, and they are going to want to buy that.

 

CamFinder is one of the many apps who do this thing already and many more are expected to pop up this year.

 

For instance, the app Pinterest has already launched its own camera which interprets and recognizes the images in order to give an exact product description.

 

Read Also: How Augmented Reality Impacts Ecommerce Business In The Future

 

Look Forward to eCommerce Future Trends

 

The world around us is changing rapidly. And in 2019, Ecommerce is expected to hit greater heights of success with new technologies.

 

mobile app development

 

It is time for everyone to convincingly embrace the trends that are aligned with your business. The aim to ensure that it brings value addition to your end users. With better user experience, your sales will skyrocket too.