12 Biggest App Marketing Mistakes That Will Kill Your Brand

Building a good mobile app takes a lot of time (in months or years), skills and industry knowledge. However, a mobile app that works perfectly should have high potential for downloads. If there are not enough users downloading it, or the app is losing its existing customers, it is not worth your time and efforts.


A mediocre app fails to generate more users and revenue – which is a massive disappointment for small business owners. Therefore, a good mobile app needs great marketing.


To learn mobile app marketing, the best approach is to learn all those giant common marketing mistakes that can cost you a fortune. So what are those common app marketing mistakes your marketers are likely to do?


To help you avoid a debacle and get better results from your marketing campaigns, we have listed in this article top app marketing mistakes that may kill your brand.


1) Poor Focus on User Engagement


user engagement - app marketing mistakes


In a race to attract more users, one of the mistakes made is not looking after current app user base. Ignorance is an enemy to your brand, so don’t ignore the idea of engaging your existing app users.


Even though the target of your mobile app is to acquire more users, a study says nearly 72% of your existing customers in your marketing and sales funnel are likely to share their experience with 6 people or more.


It might be a little challenging to engage converted users, but it is worthy of time and efforts. Hence, incorporate your loyal happy users in your fruitful mobile app marketing strategy.


Read Also: 10 Ways to Raise Fund for your App Startup


2) Lack of Personalization

lack of personalization - app marketing mistakes

Who doesn’t want to feel important and appreciated with personalization? Sadly, not approaching mobile app users with unique messages to treat them well is an inexcusable mistake ruining your brand survival.


The only way to make customers feel special is sending personalized greetings and messages. If you have a mobile app to engage with your customers, personalization especially matters and potentially helps. In its absence, they feel abandoned as if you don’t value having them on your app.


Make sure you have sufficient data about their geographic location, approach, behavior and contexts. You can then utilize them to create effective marketing campaigns and send personalized, most related messages. Doing so will make users fall for your brand.


3) Interruption of Massive Inquiry

massive inquiries - app marketing mistakes

Anything in excess would decimate the motive behind having it in place – a horrid marketing mistake for your brand. The same thing applies to the approach of fetching enough data from customers to personalize user experience.


Push notifications and messages only show its impact when app users are asked to share information in the right moments, and not too frequently. If you greedily interrupt customers initial journey by asking too many questions, they are likely to feel suspicious as to why you seek too much details so soon.


Let users explore your app and they will willingly submit their data as soon as they feel safe and satisfied. To make it smart, use third-party registration solution that doesn’t ask users to enter the email address.


4) Desire to be Omnipresent

omni channel - app marketing mistakes

It is acknowledged that Omnichannel marketing campaign is a highly successful and smart approach as it reaches the right audience at a right time. However, this may turn the table sometimes because integrated marketing campaign means being at too many places and social platforms.


This may annoy users even if the campaign consists of the right message. Drop the belief that creating too many social accounts or reaching the audience through print media can be an effective holistic marketing tactic.


Instead, focus on a few good prolific, high-caliber channels where your industrious marketers are most likely to connect well.


5) Excluding ASO Marketing Tactics

app store optimization - app marketing mistakes

Optimizing your app for commonly used keywords in order to rank high in app store search results is crucial. Apptentive data unfolds almost 63% of users directly turn to app stores to discover a new app.


Ignoring ASO tactics and rules during conversion means missing out on massive sales. ASO is fundamentally driven by:

  • Keywords
  • Title and description
  • Snapshots/videos
  • Reviews/ratings



Understand how target users search for similar apps and apply right keywords in the app Title and description so that app store algorithms can easily recognize the app. Additionally, uploading screenshots and videos with in-app features and UI can also help users grasp what your app is about.


Since reviews written by real users are a strong social proof, users often view reviews and ratings before downloading an app.


6) Ineffective Low-Quality Content

low quality - app marketing mistakes

Content is the backbone of your mobile app’s life and it is important to step out of the ordinary while creating unique content. Many app owners create content for the sake of it and often forget to make content that is so meaningful and exciting it truly connects with the audience.


If you don’t believe in content-is-the-king notion, the chances are you will end up with the content that is pretty clichéd and drab, and leaves no impression.


Your prospect customers will never appreciate banal ideas. Serve the kind of content that speaks of your product and service quality. In fact, content could be the best ever marketing weapon that ultimately becomes your brand voice.


Read Also: Mobile App Marketing Funnel: Converting Users into Customers


7) Not Staying Abreast with the Competition


The best marketing strategy is the one that incorporates thoughts and fear of competition. Ignoring your nearest competitors would make marketing the app quite challenging.


For best results, you must study the right and wrong, the good and bad of the competition. You can learn a lot from their potential mistakes and effective working plans. Eventually you can adapt to the best for your own campaigns.


8) Unkempt Landing Pages

landing pages

Having mobile app landing pages that look disorganized, dull or shallow will surely never connect with users. The moment they open your app, they expect a bag of delightful surprises and exciting stunts, some freebies and opening tours.


Your landing page is crucial for all it is worth as it gives a good idea about customer’s initial journey. Make it content-rich, pleasant and smooth. If your opening is great, you will see more subscribers, followers, fans and prospect sales.


9) Not Using Tracking and KPI Analysis Tools


kpi analysis

If you can’t track success, you can’t see success – it is that simple. Marketing campaigns of mobile apps especially rely on minute analysis and measurement of campaign performance and progress.


Instead of monitoring revenue from marketing campaigns, it is more fruitful to keep an eye on parameters like user engagement, page views, special interests, target channels, interaction time, email open rates and more.


These KPIs help develop clear understanding of what customers like and prefer their favorite engagement platforms, prospect user location, etc. Use trackers and analytics system to know whether or not your tactics are working and where you still need to improve.


You can alter your tactics accordingly and measure its impact. Tweak your banner content, recommendations or push message and see how it goes.


10) Neglecting your Niche




Another big mobile app marketing mistake is marketing your app to a specific demographic and neglecting your own niche. An extensive group of users is too hard to focus on. Instead of spreading thin across the wide spectrum, ascertain your own niche.


Dig and probe a little deep into your target audience. Find out all about their lifestyle habits, hobbies, hangout places, education level, phobias, dreams and goals. What places they would love to visit? What devices they like most? What is their location?


How do they make their living? How much they usually earn? What influences their online shopping and investment decisions?


11) Not Working on Customer Feedback

customer feedback

Understandably enough, bad reviews are the always dreaded, but fearing negative comments does not lead you to your marketing goals. Customer feedback is the sign that users actually interact with your app.


In fact, negative reviews offer a way to take it as inputs and improve your business practices accordingly. Take it seriously and work on earning more positive reviews. Go ahead and ask happy users to leave their views about their experience with the app.


12) Zero Collaboration with Expert Leaders

expert leader

If you are not getting effective results from dynamic, industrious marketing professionals working round the clock, it is time to collaborate with experts in the business.


Today marketing as a whole has evolved greatly and app marketing itself requires niche skills. It takes a lot of creative ability and technical finesse and time to understand effective channels and their features.


Collaborating with a marketing media expert can help you hit desired campaign goals and rise to the top.


Read Also: Effective App Launch Marketing Strategies That Drive Success





We hope you got the entire gist from these top app marketing mistakes and possible solutions for your mobile app. Learning what not to do will help you steer towards what can be done. Consider these major mistakes before planning your next mobile app marketing campaign to keep at bay any disaster and achieve business objectives.

10 Ways to Raise Fund for Your App Startup

Did you know that the global mobile app market generates nearly $60 billion in revenue every year? Also, many existing businesses are investing in the mobile app platform to diversify their business and create a wider reach. Ecommerce stores have apps that enable customers to shop from their mobile phones.


Several app-only businesses rely only on this platform to connect with their customers. Hence, it is clear that there is a huge scope for growth and development in the mobile app sector.


However, most of the brilliant mobile app ideas die quickly due to the lack of finance. The solution to this problem is to find a way to fund your mobile app.


Do you too have a great idea for a mobile app, but are not able to bring it to life because of the lack of finances?


In this blog, we will discuss 10 different ways in which you can raise funds for your app startup. But before we go into various mobile app funding options, we shall discuss the various points to keep in mind when you request for funding.


How to Ace Your ‘Request for a Mobile App Funding’ Pitch


(i) Know your mobile app – inside out


First, you need to be very clear about the features, functions, and audience of your app. You should be able to describe the functions from the perspective of the user – how it will benefit the user.


(ii) Analyze Your Competitors


There may be lots of other apps offering the same or similar services that you are planning to provide with your new mobile application. Study your competitors, find out the gaps in their services and see how you can fill that gap and capture the market.



(iii) Fine-tune your elevator pitch


You may just have 15 to 20 minutes to convince the investor to put down money on your app startup. In such a short span, you need to generate interest, capture their attention, and make them believe in your mobile application. Keep on working on your pitch till it is concise, informative, and attention-grabbing.


(iv) Have a prototype ready


A prototype can help you clearly describe your mobile application to potential investors. The prototype should have all the proposed features and their intended functions.


(v) Brand your app


Create a domain name and a landing page for your mobile application before you approach the investors. These steps legitimize your business and also create a favorable impression on the investors.


Read Also: Mobile App Marketing Funnel [Converting Users into Customers


10 Ways to Raise Funds for your App Startup


1) Crowdfunding

crowdfunding - mobile app funding

One of the best ways to fund your mobile startup is crowdfunding. In this mobile app funding method, you approach the public and ask them to invest in your mobile app. In return, you can provide shares of your business or offer products at a discounted price.


The most popular crowdfunding platform is Kickstarter. You can create interesting and attractive campaigns on this platform to convince the crowd to invest in your idea. Seedr is another crowdfunding platform where people can buy shares in exchange for investment.


2) Startup Investors


startup investors - mobile app funding


Approach Angel investors for mobile app funding. Angel investors are individuals who have a high net worth or business persons who are interested in personally funding startups. Angel investors are willing to invest a large amount and take the risk.


But, they will also expect higher equity in the business. Angels generally focus on sectors and domains that they have expertise in. They may also offer business advice and mentor you.


3) Business Grants


business grant - mobile app funding


Check out business grants offered by the government. Many such programs have been designed to improve the business in certain sectors. However, you need to ensure that your mobile app checks all the criteria listed in the grant specifications.


4) Get a Partner


business partner - mobile app funding

If you are finding it difficult to fund your mobile app startup, you can get yourself a partner. It is best if you look for a partner who is not from your industry, but comes from a different domain and is willing to invest in your mobile app idea.


In exchange, you can offer customer referrals, co-marketing opportunities, shares, and more. You can also partner with businesses to fund your mobile application. Many traditional businesses have a strong foundation but haven’t explored the digital space.


Partnering with existing businesses will help you get a flying start on your mobile application, but you should also be ready to share the app platform with the business partner.


5) Venture Capital Funding


virtual capital funding - mobile app funding


Venture Capital Funding Obtaining mobile app funding from Venture Capitalists (VCs) is the fastest way to develop, publish, and expand your mobile app. You need to actively look for seed investors who are interested in mobile apps.


VCs have made some of the largest funding for startups, starting from thousands to millions of dollars. The catch is that the VC will expect to be a part of the board and have more control over the business.



However, if you’re lucky, you can also be mentored by these business experts. If you are ready for their high involvement for the high investment, approaching a venture capitalist is a Capital idea!


Read Also: Importance of MVP in Mobile App Development


6) Bootstrapping


bootstraping - mobile app funding


Bootstrapping refers to the self-funding. You can invest your savings, salary, investment, or other means of income in your mobile app. This method of mobile app funding is usually done by working professionals who have a mobile app idea.


You can build the basic prototype or release the app and then approach for funding as your app grows and expands.


7) Bank Loan


bank loan


If you have a reliable business plan with projections, then you can approach your bank for a business loan. You should do extensive competitor research before you prepare your business plan.


While applying for business loans, you should also check if there are any government subsidies and schemes for the sector in which you are planning to launch your app.


Startups may also get loans with no or minimal interest or without security. Explore all the available options offered by the lender before you apply for the business loan.


8) Awards, Campaigns, and Competitions


Watch out for startup campaigns and competitions and take part in them. PepsiCo10 program organized by the international cool drink seller Pepsi invited startups to send their app ideas. The winners got to meet the leadership team and digital influencers in New York.


A campaign called “MomInspired” was run by Huggies. This campaign invited parents to share product ideas. Innovate UK offers awards in various startup categories. You can visit their website to check if your app idea matches their criteria.


Winners and up to 4 runner ups also get an opportunity to showcase their prototype to corporate, public authorities, and potential investors. You need to check if your mobile app idea is in line with the categories of the award.


9) Your Network




If you have a network of friends and family who believe in your mobile app idea, you can request them for mobile app funding. You can either get loans from your friends or offer a share in the profits in exchange for their investment. These initial investments may not be huge but can total to a sizeable amount.


10) Initial Coin Offering


initial coin offering


Initial Coin Offering is a mobile app funding option for blockchain-based startups. You can raise the initial funds and then create the prototype. The catch in this method of mobile app funding is that the capital is usually in the form of cryptocurrencies, which can be a little risky.


Read Also: Effective App Launch Marketing Strategy That Drive Success




It requires a lot of time, effort, resources, and technical expertise to build an in-house mobile app development team. To get the best results for your app idea, you need to partner with an agency that has the experience and expertise in this domain.



Redbytes is one of the top mobile development companies in the United Kingdom. We have created hundreds of mobile apps for iOS, Windows, and Android platforms. If you have a “million dollar” idea for a mobile app and want to breathe life into it, we are there to provide all the support. Get in touch with us today to book a consultation.

Top 10 Mobile App Design Trends for 2023

A market study found that more than 87% of mobile users prefer to browse mobile apps rather than go to the browser. The rapid increase in the number of mobile users coupled with the convenience of anytime anywhere access has accelerated the reach and popularity of mobile applications.


Whether you already have a mobile app for your business or are planning to have one, then this blog is a must-read. We have collated the top mobile app design trends for 2023 in this blog.


Incorporating these trends in your mobile app will help improve your mobile app’s popularity, reach, and performance. And the best part is that it all converts into a profitable business.


Top Features of Mobile Apps


Trends may come and go, but certain attributes and functions always need to be at the core of your mobile app design. These core attributes are evergreen and help your app perform well in all economic climates.


So, even if you plan to incorporate the latest mobile app design trends, you need to ensure that they fit into these essential attributes, which are:


  • Simplicity: It is one of the key factors essential to deliver a great user experience.


  • Accessibility: The app needs to be accessible by all intended users on all kinds of mobile devices.


  • Reversibility: It denotes the ability of the mobile application to recover from errors.


  • Feedback loop: It is important to have a feedback system that will let you know the efficacy and issues in your app. Feedback aids in continuous improvement.


  • Affordable: The app needs to be affordable, both for the user and the business.


Read Also: Impact of Minimalist UI Design


Best Mobile App Design Trends For 2023


1) Data Driven Design


data driven design - mobile app design trends

It is one of the top trends of this year. Designers are exploring more about designs that performed well to implement them in upcoming mobile app designs. The data is derived from data analytics, machine learning, and deep analytics.


Various methods such as surveys, app analysis, behavioral research, A/B testing, and questionnaires are used to collate information. Other than these methods, analytics tools, techniques, and quantitative methods are also used to derive data-based design solutions.


All this data will give you information regarding user interaction, preference, function, and feedback that you can use to improve your mobile app.


2) App Login Authentication

app authentication - mobile app design trends

We have always been using the user name and password for login. In some apps, this step is followed by a verification code. It takes some time for the user to get the verification code, add it and then enter the app.


The latest trend is using face recognition authentication. As more mobile devices are being developed with this feature, this app login authentication trend is a natural offset of this development.


3) Storytelling

story telling - mobile app design trends


2020 will see an increase in visual storytelling guides and techniques that captivate the user’s attention and keep bringing them back to your mobile platform. Storytelling also helps build the brand and improve user experience.


The mobile design is based on a visual framework that tells a story to the user, customizes their experience, and personalizes their mobile app journey. Storytelling is enhanced by visual imagery, creative content, and attractive animations.


4) Personalization

personlization - mobile app design trends

Impress your users with a personalized welcome and location-relevant content. You can greet return users with special attention and provide suggestions and recommendations based on their preferences, search history, user profile, and other details.


Most websites have cookies that track your navigation, search details, and your activity on their website. This data plus machine learning tools and deep learning techniques will help you deliver a personalized experience to your mobile app user.


For example, Starbucks stores all the details of the previous orders, so users can just browse them instead of checking the entire menu while placing a new order.


5) AI & Conversational Interface

ai and conversational - mobile app design trends

This mobile app design trend has been steadily gaining popularity over the last few years. It is important to create a conversational interface where mobile app visitors can ask questions, clarify their doubts, or give their feedback.


These conversations happen through chatbots that are AI-powered and manned by customer care staff of the company.


Read Also: Effective App Launch Marketing Strategies that can Drive Success


6) Animation and 3D Graphics


animation and 3d


One of the key trends of mobile app design is animation and 3D graphics. Animated illustrations are a fun and attractive way to share information and captivate the audience. Dynamic functional animations include transitions, button presses, and other elements.


You can use animation elements to illuminate a text or an image, provide a visualization effect, or create a dynamic user experience. When it comes to 3D images, there is an argument between great user experience and higher load time.


android app development


Though a heavy image can slow down the page loading speed, it enhances the user experience. Three dimensional images allow the user to visualize the product and gather the details. However, to ensure the best app performance, you need to make optimum use of 3D graphics and animations.


7) White Space, Fresh Color Palates, Gradients & Overlapping Effect


fresh color palates


The raging mobile design trend is the minimalistic design, which features a lot of white space. Design elements like gradients, fresh color palates, and overlapping effects coupled with typography create a stunning user interface.


The expanse of white on the web page draws the eye to the text or image placed on it. This design can be further enhanced with dark or light backgrounds with gradients of fresh colors. The use of overlapping text and images further adds to the minimalistic design.


The use of these design elements helps create a clear, concise, and clutter-free interface. The best example of the minimalistic design is the “FB5” design of Facebook. In this design, the top heavy blue block was removed and the interface was adapted to a dark mode that enhanced video-watching experience.


Another example of the minimalistic design is the Office 365 icon. The latest design has abstract shapes, lesser text area, and a more geometric design. The rich color and texture highlight the icon.


8) Navigational Elements Placement

navigation bar

Creative placement of navigational elements is one of the popular trends of this year. Traditionally, mobile app designs had a Menu bar that contained all the navigational buttons.


Many apps had small icons for the categories. The current trend involves having hidden, vertical, parallax, infinite, horizontal, or modular scrolling options.


Another trend is to have the navigation bar disappear, if not used for a long time. Apple, Meizu, and Huawei have gone a step further in their mobile apps. These mobile apps don’t have a Home button. Users can use swipe or other key gestures to navigate.


9) Typography



Typography is one of the essential elements of mobile app design. The size, shape, and design of the font first grab the user’s attention before the content does.


Typography can be used to focus on key points and improve user experience. Motion-based and 3D typography is also quickly gaining popularity.


10) Augmented Reality and Virtual Reality


augmented reality and virtual reality


Augmented Reality (AR) and Virtual Reality (VR) help the user get a realistic picture of the digital world. It helps create an immersive user experience and also enables users to grab more information quickly. Augmented reality can be used in various ways depending on the purpose of your mobile application.


Google Maps, for example, uses AR to simulate user behavior. The top half of the screen displays the real location while the bottom half shows the map. A large 3D arrow helps the user navigate. Augmented reality is also used in online stores selling sunglasses and eyeglasses.


This technology enables the user to check the fit and look of the eyewear before purchasing it. There’s another Google app – Just a Line that’s making the best use of AR. Designed to support multi-user augmented reality interaction, this application lets the user capture a picture using the camera.


The user can then tap the screen and draw anything on the screen. Identify the best way to incorporate these technologies into your mobile app to deliver a stellar user experience.


Read Also: 11 Steps to create a Mobile Application


Final Words


A mobile app is a great asset for your business. It not only helps you reach out to a wider audience, but also allows the user to always be in contact with your business.


hire mobile app developers


Whether you want to set up a new mobile application for your business or revamp your existing one to appeal to a larger audience, we can take care of it for you.


Our expertise in mobile technology and experience in designing the best mobile app designs can help you get the best value for your investment. For more details about mobile app designing, contact us.

How to Create an App Like MyFitnessPal [Cost Included]

Introducing MyFitnessPal


Founded by Albert Lee and Mike Lee way back in 2005, MyFitnessPal was a gift to Mike Lee’s fiancée because she wanted to lose weight before the wedding. Fast forward to 2013, a funding came through for approximately $ 18 million.


By the time John Doerr joined the team as an investor, the app already had 40 million downloads which later increased to 80 million registered users. The list of food items had also grown to over 6 million.


myfitnesspal logo


So, it is not really surprising at all that MyFitnessPal is arguably one of the most popular and sought after calorie counters right now. By downloading the application, you not only gain access to a reliable platform that recommends your daily calorie intake by checking your weight but also to a smartly designed exercise log and food diary too.


Why you need to create an app like MyFitnessPal?


Today, more and more people are concerned about their bodies and are willing to take responsibility to do something about it. And technology is closely entwined with how it has progressed so efficiently.


The current market snapshot shows that the space has a lot of potential. As it expands and grows further, more segregation in app categories have appeared, namely, workout and exercise apps, nutrition and diet apps and activity and log cracker apps.


market value


Fitness applications in 2018 saw a revolution. With the advantage of having access to data rich features, the focus is now more on offering users a personalised coaching experience. What’s more, everything is available at the click of a button.


There are tons of fitness and workout apps entering the market in quick succession. Therefore, to be a part of the fitness app industry, you should be well-informed of the benchmark apps like MyFitnessPal and have a list of features handy.




Most importantly, you need to know what it is going to cost to create an app like MyFitnessPal? And get a team together to execute your plan and its development cost.


Read Also: Tips for Developing the Best Healthcare App


Steps to Create an App Like MyFitnessPal


steps to create an app like myfitnesspal


You need to follow this checklist to ensure that your app development process progresses smoothly. Take a look.


Step 1: Select the category of fitness app that you wish to develop and simultaneously research on the current trends in the online fitness market. Have a SWOT and competitive analysis for ready reference.


Step 2: Shortlist the features that will be integrated into your fitness app. You can base this on developing an MVP type. This should be broken down in a phase-wise manner.


Step 3: Always ensure that the app that you wish to create is offering a problem resolution in the space that is yet to be solved. The functionalities should be designed accordingly and must stand out.


Step 4: Find a reliable developer or software development company for your project. Get an approximate estimate for your fitness application and timelines for development basis the features. Decide on a budget accordingly.


Step 5: Plan your application development stage-by-stage. This is the time when you also decide on the technology stack as that too has an implication on your overall budget.


The recommended stack that is similar to MyFitnessPal is as given below:

  • Sketch – UX/UI graphics design
  • Xcode – iPhone App Development
  • Java – Android app development
  • AWS – Database
  • Android Studio – Google PlayStore
  • Geo-fencing – Limiting Location-based functionality
  • Google Analytics – Gives the app performance
  • Google API
  • MEAN Stack
  • Stripe – Payment Gateway Provider
  • Firebase – Push Notification


Step 6: Once the app is ready stage-wise, ensure you set up a testing team to check the app’s readiness. Demo testing is very important to ascertain that all functionalities and features are working as per plan. Share the beta version with some actual target audience for reviews and feedback. Take corrective measures wherever possible.


Step 7: Once the app is ready after demo testing, let your development team publish it on the app stores. Keep track of your downloads, reviews and ratings.


Step 8: Keep fixing bugs and share app updates with your users regularly.


Essential Features of MyFitnessPal App


myfitnessapp features


To create a mobile app like MyFitnessPal, you must have a list of features ready for incorporation. Take a look at our recommendations:


User App:


User Registration & Login: Offer regular sign-up through submitting email id or phone with a password combination. Additionally, you can also allow registrations using social profiles such as Facebook, Twitter, Gmail or Instagram.


User Profile: To create the user profile in an app like MyFtinessPal, the individual can submit his or her name, age, height, weight, preferences and any other relevant information that counts towards fitness goals.


Track Diet & Activity: The activity and diet tracking are key features of an app like MyFitnessPal. This should include activities like walking, running, cycling, swimming, calories burnt, steps made, miles run, etc. on any given day.


View Diet Plan: Tracking activities and diet are not enough. The user must be able to access a diet plan and the recommended calorie intakes for the day. This will be calculated based on preferences, user details, etc.


View& Manage Health Records: Since the user started using the fitness application, this feature will allow him or her to view his or her entire health history.


View Daily Progress Report: This progress report features shares a daily snapshot of the health status of the user.


View& Track Your Steps: Just like the user monitors the calories burnt on a daily basis, the steps feature allows them to keep a track of the number of steps walked every day.


View health Tips &Suggestions: It is important that your users are able to access health and fitness tips and suggestions on a regular basis through the app. Ensure that you build a section with relevant content.


Payment Gateways: Have a payment gateway feature integrated with the application if you are selling a premium version of the app or related health and fitness products that can be purchased directly from it.


Link External Wearable: Your application should be able to integrate with wearable devices and that user should be able to access basic tracking features of their daily activities and diet through it.





Login: Develop a user-friendly admin panel that should help the administrator manage the dashboard.


Manage Dashboard: The dashboard feature is important as the administrator can manage all activities, edit, add and delete content and information, organise user profiles, etc.


Manage Users: Using this feature, the administrator can add or delete users.


Manage Payments: Payments such as commissions can be managed by the administrator using this feature.


Manage Plans: If your fitness application offers premium plans, then it can be managed using this feature.


Manage Notifications: Notifications are key to any application. The administrator can send out relevant notifications like app updates, new content, features, offers, and more using this functionality.


Manage Rewards: If you offer a rewards program, this feature can assist the administrator to manage it.


Manage Media: Manage your images and videos with the Manage Media feature.


Manage Subscriptions: If you have any subscriptions, the admin can manage it through this.


Read Also: Growing Prevalence of Healthcare Mobile Apps in UK


Advanced Features of Fitness App Like MyFitnessPal:


Paid Subscription: Paid subscriptions will be applicable to the premium version of the model and can be a part of the advanced feature that your fitness app offers.


Social Media Integration: Social media integrations with popular networks like Facebook, Instagram, Twitter are great for sharing your goal achievements.


Chat Module: Using this feature, you can chat with the trainers.


In-App Purchase: Shop for products using this feature.


You can deploy these recommended features in a phase-wise manner. Always use reports from your analytics to see what is working for your audience and build on from there.


How Much Does It Cost to Create an App Like MyFitnessPal ?


app cost to create an app like myfitnesspal


Everything will work out if you are able to manage the finances intelligently. So, after your initial research stage, you must have an approximate idea of the cost to create an app like MyFitnessPal.


There will be many factors that will determine the overall cost of this project. However, by adding up the expenses of the key components, you can arrive at a reasonably accurate estimate.


First and foremost, the complexity level and size of the fitness application is the primary contributor to the overall budget. For instance, the features that you have shortlisted for your MVP app will give you develop a rough idea of the time involvement which again will help decide on the expenditures.


Next, you need to decide on which platforms will you be developing the app. Generally, Android apps are lower priced than the ones for the likes of iTunes.


If you share your blueprint of the fitness application, which may be based on your benchmark application such as MyFitnessPal, the development will be able to provide you with a detailed estimate of the development costs.


Other than that, the geography and local labour market of where you choose to develop the app will also impact the price. In fact, the hourly rates will vary according to the location of your development team.


For example:

  • USA based developers: – $ 60 to $ 260 per hour
  • Developers in Eastern Europe: – $ 40 to $ 170 per hour
  • Developers in India: – $ 10 to $ 70 per hour


Usually, apps as complex as this require a team of developers to work on them.


Ideally, you should have a team constituting of:

  • Project Manager
  • Developers
  • Designers
  • Test Engineers


By adding the cost of these individual elements, the cost to create an app like MyFitnessPal should range anywhere between $ 15,000 and $ 30,000 on average. This is for a single platform only with just basic features.


A cross-platform app unquestionably will be more expensive to develop. Adding advanced features and functionalities will add to the cost too.


It can increase the cost by as much as $ 60,000. Having said that, an average spends of $ 50,000 will ensure that you are a stand out amongst your industry competition.


Read Also: 10 Best Health & Fitness Apps 2020




Create an app like MyFitnessPal for the fitness segment is in demand simply because people have no time to visit the gym. There is a ton of potential opportunities to be explored if your idea is solid.



Before you embark on the journey, make sure that you have a plan in place that is backed by some cutting-edge features. That will always be your selling point.


At the end of the day, a clear vision will help your app to succeed and get the best return on your product investment.