Mobile App Development Timeline : How Long Does It Take ?

With staggering app downloads worldwide, there is little doubt why businesses are aiming to get a substantial chunk of the pie too. This behavior has led several interesting businesses to enquire about how to develop a mobile app, and their associated costs.


Along with delving deep into the benefits of building a mobile app, efforts involved, businesses are also keen to find about the probable timelines that are involved in developing the app.


Generally, the timeline to develop an app looks something this:


That said, there is no absolute timeline guide that you can rely on as the development time of each mobile app is unique, depending on multiple factors.


Key Timelines of The App Process


mobile app development timeline


The process of developing an app is a complex one. Every stage requires its time slots. Right from the time that you start planning for it until you publish it on the app stores, the process needs a lot of attention where every stage is dependent on each other.


Plus, it goes without saying that the size of the app and its features also has a role to play that determines the overall time taken to develop it.


#Stage 1 – Start With The Brief


This is possibly the most important part of the app development process that most businesses do not allocate adequate attention to. When the brief is foolproof, your developers require less time to understand the requirements of the project.


This is the first stage of your mobile app development process which can have left a lasting imprint on your app’s timeline and how it pans out in the end.


As you start working on the brief, remember there is some compulsory information that you must include, for example, your company information.


This will help your developers get a comprehensive understanding of what the project entails and the type of services that you wish to deploy via the mobile application.


Basis this brief, your development team can assess the following:

  • RFP
  • Project goals and the success metrics
  • The budget range
  • Delivery Date
  • NDA


Along with that, they can also define a mobile app development timeline estimate as given below:


Activities Duration
Specifications 15 days
App UI/UX, Graphic Design 30 days
Backend Development 60 days
Frontend Development 75 days
QA 30 days


#Stage 2 – Forming Research And Ideas


You may have a fantastic app idea to begin with, plus the project brief in place. That does not mean that the rest of the team will view it as you do.


The value of your idea, how it pans out in terms of formation and the way you conduct your research in combination decides how long it will take for you to develop the mobile application.


Even if the project is in place for the app, you must run a test to check if the objectives and goals are at all realistic or not.


What this means is that you evaluate if your app idea will work with your target audience when you launch it in the market. At this initial phase, this is a very critical step that should not be missed.


Moreover, you can assess if your selected user-base is the right match with the app that you are trying to launch. Take some time to define your target audience. It will not only help in shaping the app in the right direction but also boost its post-launch.


Along with researching on ways to improve upon your app idea, you should also analyze its competitiveness in the market. Collect information on all existing competitors, plus any potential threats.


This will help you to combat future challenges at the time of publishing the app.


This initial stage can take several weeks to complete. As you approach the end of this first cycle of the app development process, you should be prepared with:

  • User Stories
  • Minimum Viable Product
  • App Prototypes



#Stage 3 – Plan It All Out


Next comes the planning stage. With your target market completely assessed, you need to decide on the configuration of your mobile app during the third stage of the app development process. Select the app platforms where you intend to launch  it.


It can be individual platforms like Android or iOS, a combination of the two, cross-platform or not, native or hybrid, a web-based app, etc.


Now make a list of the features and functionalities that you thought of incorporating in the app. As you prepare and finalize the feature list ensures that its inclusion should not make the app unnecessarily complex or compromise on its speed.


While you should focus on integrating all the basic features such as social media sharing buttons, search bar, login option, profile building. etc always think of your user’s convenience first.


As and when the size of the app increases, the number of features also rises, depending on the type of app that you are developing.


This entire stage two process takes around a month to complete.


Read Also : How to Choose the Best Mobile App Development Technology


#Stage 4 – Design Sprints and Idea Validation


To test various elements of the mobile application and get your app idea validated by your prospective audience base, you can use design sprint processes. The entire design sprint can be executed in a week or so at the most.


Additionally, this process helps in the understanding of users valuing the features and functionalities that you have opted to include in the mobile app.


They will share feedback on usability, frequency,and level of difficulty of usage of these features when navigating through the app.


#Stage 5 – Development Stage


Three primary elements define stage five – the user interface, the front end, and the back end. This is the phase in the app cycle where the magic of development begins.


Your team of graphic designers will take care of the app’s user interface. This means that they will give your app the appearance and then work on to perfect the user experience. For any application, getting the UI bang on is vital.


This is the aspect of the application that will help it to flourish among your audience and by extension the market. Making the app visually appealing adds to its charm and attraction.


Other than the UI, the front end and the back end designs are equally important elements when developing the app. What the users can see with their eyes is referred to as the front end.


But the front end can only be triggered once the back end of the app is in place to drive it. Connecting the system with  UI is the role of the back end. Plus, it ensures that the app functions as per predefined SOPs.


Without these three, your app will not be able to function in any way.


Take a more in-depth look into the app’s engineering processes.

  • Backend Engineering:
  • Data storage
  • Server-side
  • Users management
  • Version
  • Data Integration


  • Frontend Engineering:
  • Frontend logic
  • Synchronization
  • Caching
  • Wire-framing
  • UI development
  • UI Design


The average mobile app development timeline takes to cover everything in stage five spans across in or around 16 to 20 weeks.


#Stage 6 –QA and Testing


So, your app is ready. But do you know even it even runs as per assigned processes? At this stage, you need to do some test runs. This is critical as you need to ensure that the app is free of bugs and any other glitches that need to be fixed before publishing it on the app stores.


Your dedicated Quality Assurance team with their expertise in this domain are the right people to run these tests. Typically, testing is done through Alpha and Beta stages to make sure that the app is free of errors. This phase usually takes around two weeks.


That said, testing and QA is a continuous process even after the app has been launched in the public domain.


Post publishing it, users are bound to share feedback and comments, and your development team will make updates on the app or remove bugs and errors as part of the maintenance process.


#Stage 7 – Deployment on Stores


There are two phases when it comes to deploying the app – Submission and Review. Be it the Google Play Store or Apple iTunes, at the time of submitting the app, you will need to follow their specific guidelines and include all the information as given below:

  • Screenshots
  • App Descriptions
  • Icons
  • Video or Image
  • App Store Optimization
  • The time stores take for deploying your applications.


Comparatively Apple iTunes follows a more exhaustive and detailed review process than Google Play Store. In many cases, this has significantly extended the launch time for iOS apps.


Google, on the other hand uses pre-analyzing algorithms to assess and evaluate your mobile app. Therefore, the launch time taken here is much less.


Having said that, you can estimate around a week to the app deployment stage.


#Stage 8 – Post-launch Support And Maintenance


Once your app is available on the relevant platforms, it also initializes the launch of app support and maintenance. This is an operation that is executed by a dedicated team who is assigned with the responsibility of observation and managing unforeseen behavior.


If your business is focussed on attaining top-class user experience and laying the foundation for long term customer relationships, then this step cannot be skipped in any way.


Unquestionably, launching a good quality app takes a lot of time. Ensuring that offers excellent performance too is an add-on challenge. Therefore, mobile apps need to continuously undergo testing and quality checks to assure its users that it qualifies on both parameters.



How to Speed Up The Time of Application Development?


The overall development timeline for any mobile app is quite intense and not for those looking to churn out a product in a matter of a few weeks.


But there are ways by which you can shorten this period without actually compromising the quality of the app.


Read Also : New Technology Trends Driving the Mobile App Sector UK


Here’s what you can do:


MVPs and Prototyping


You can save a lot of time if you choose to go for MVPs or Prototypes. MVPs are apps where you begin with a basic feature list and keep adding even after the app has been published basis user feedback.


On the other hand, if you opt to go the Prototype route, you are mirroring an app that is a benchmark in the category. Here, you build your app simply by resembling the original idea and keep adding your personalized touches to make it a standout.


Go For Cross-Platform


Do you go to the iOS or Android way first? This is an ongoing debate that confuses a lot of businesses and choosing becomes  hard. Plus, developing individual apps for these platforms can be even more expensive and time-consuming.


Alternatively, you can select to go cross-platform where you develop a single application that can work across both Android and iOS. No doubt, this takes less time.


Hire A Professional Developer


You should solicit the services of a professional app developer or opt for a full-fledged development team. This can be done by hiring someone or a team in-house or outsource it to an agency.


If you are considering outsourcing as an option, you can do so in the country where you reside or even go for someone globally. Your budget for app development generally is a factor here.


With a bigger team in place, the mobile app development timeline automatically reduces. Plus, with so many experts on board, your app is sure to have a fantastic UI/UX design and experience.


White Label Solutions


There are ready made tools and platforms in place known as White Label Solutions where you can re-brand as per your company guidelines and present the app as your unique product.


This means you are not  developing anything from scratch. While this benefits you in terms of saving time and launching your app quickly it can greatly impact  its quality.


Read Also : How Much Does It Cost to Create an App ?


Managing Expectations


Good apps take time to develop and that is a reality that you must accept.


That said, time equates money and every business will have a cap which they will not want to exceed. If you take a long time to develop the mobile app, it is going to end up costing a lot more than you probably anticipated in the planning stage.



Several factors in combination can help you arrive at a realistic time for your app development process that is unique in your situation. Two important aspects are size and quality that influences time in this instance.


Plus, you need to be sanguine that you have budgeted for all the basic features that need to be incorporated in the app before launch. Now who builds your app will also contribute to the mobile app development timeline.


It is best to be fully aware of what you are getting into and plan accordingly to ensure that the process works as per the timeline. Have a buffer in place as you will face challenges that will have to solve  then.

Impact of Mobile Apps in Travel & Tourism Industry in UK

Mobile apps are continuously evolving and has brought about a revolution in the travel and tourism industry on a global scale. Many would go as far as saying that physical bookings and visiting travel agencies are a thing of the past.


With a complete overhaul worldwide, the UK too witnessed its travel companies trying to leverage devices in the customers’ pockets to increase efficiency and agility in delivering a service at a competitive price.


Why Does the Travel & Tourism Industry in The UK Need Mobile Apps?


mobile apps in travel and tourism uk


The impact of mobile apps are evident everywhere and the travel and tourism sector in the UK has not been left behind either.


Be it booking a world cruise, an unforgettable honeymoon, flights to an exotic destination, airport pick-up and drop, cab services, destination experiences, or even as basic as a long-distance bus ticket, a travel and tourism mobile apps make this entire process effortless. It is a one-stop solution that only comprises of a few simple steps.


Approximately 80% of travelers today use mobile apps to plan and book their travel and holidays. This massive shift in customer behavior has driven several travel companies to launch their respective mobile applications to encourage frequent interactions and engagements with their target audience.


So, these mobile apps not only bring ease but also multi-benefits for both users as well as for the travel and tourism companies.


Read Also : 13 Best Travel Apps 2020


Features That Make A Travel Apps Successful


If you are thinking of developing a travel and tourism mobile app, take a look at the must-have feature list that will make it a running success.


#1. Registration and Profile Management


First up as part of the core functionalities is the user registration and profile management feature that is present in the majority of mobile applications.


Many travel apps allow users to have a browse through minus logging in. Some even permit bookings as Guest Users who do not wish to create a permanent profile on the app.


Having said that, registering and creating a profile just makes the process easier as you do not need to submit your key information along with payment details every time you book a holiday.


Usually, a phone number /email id with a password is sufficient. However, many apps also allow users to log in using their social media handles or Google log-ins to sign up. The faster, the better for user experience.


Have separate registration access for hosts to list their property on your travel app. They should ideally be able to share all relevant documents confirmation authorization for listing along with the agreement on the app itself.



#2. Search and Filters


Another core feature of any travel app is to let the users search for flights and a place to stay. Filters such as the number of people, date, budget, location, and so on in those places can help the search taking into account customer preferences. For a more precise result, the users should have more filters.


#3. Listing Information


When your users have shortlisted hotels or experiences on your travel app, naturally, they will want to have a little more information about it. This is where the listing information features come in handy as you can include the following:


  • Photos
  • Available booking dates
  • Description
  • Customers’ reviews
  • Rules and cancellation policies


Alternatively, you can also show a part of your listing information on a map. Your app users will be able to see the exact location of their chosen accommodation, restaurant,or shopping center.


The basis that, they can look up other facilities such as the nearest tube or train station, bus or taxi stand, other places to see nearby, etc.


Depending on the app platform, your developers can create itinerary apps using Apple Maps or Google Maps.


Remember that your listing information feature must be extended to the hosts too. They will need a dedicated option to add their place and its description to the list. Typically, the host will enter the following:


  • Address
  • Photos
  • Description
  • Prices
  • Available rooms


#4. Messaging Channels


All travel apps must have a dedicated messaging channel such as a live chat feature that connects customers with agents instantly. This is important as customers are quite fickle when it comes to booking their travel and a moment’s delay or delayed customer service can drive them to take their business to a competitor.


Other messaging channels apart from a live chat can be incorporating chatbots that can be programmed to respond to simple customer queries and then transfer more complex concerns to agents. Strengthen it by adding direct access to a call-centre number and you would have done a good job of it.


#5. Intelligent Booking Systems


Booking systems is the most important feature of any travel and tourism app as it combines some of the core functionalities like reminders, price comparison, alerts on upcoming discounts, saving future bookings and cataloging in a single dashboard.


For this functionality, developers use different technologies and platforms– like, Skyscanner, and other more popular tools. The part is extremely crucial to get the right as it can elevate the total user experience to another level.



#6. Geolocation


Most travelers when they arrive at their chosen destination want to find out what’s around them that is easily accessible. Is there a happening club nearby, or a restaurant that can be used for a corporate lunch, the geo-location feature comes in very handy. It enables your customers to get around without getting lost especially if they have never been there before.


Most importantly, including a geo-location functionality can keep your customers hooked onto the application even after they are past booking their travel plans.


#7. Climate Or Weather Forecasting


Another feature that also drives your users to keep coming back to the application is to include real-time climate and weather forecasting functionality. The app giving accurate climate predictions can help you in picking the right clothes.


When it comes to traveling via flights, it can be extremely useful as bad weather can sometimes delay plane departure times. Plus, when you reach your destination, you can also plan your outings basis on how the weather is going to pan out.


Other snippets that can be packed to make this feature all-powerful is to combine it with users to be alerted on sea temperatures, rate of humidity, storm and hurricane forecasts and so much more.


#8. Trip Reviews


Reviews, when it comes to travel and tourism are right up there as a top feature. Prospective travelers rely on them to book future travel plans. Therefore, having functionality that enables travelers to review a destination, or share a real-life experience is absolutely a must-have.


Moreover, a robust review system helps users to find out what travelers think and discover the pitfalls and raise awareness.


#9. Notifications


Every app has an in-built notification system that shares important information such as app updates, discounts and offers, or even alerting users on impending bookings and travels, before and on their trip.


Take a look at the common scenarios that makes push notifications an important travel app feature:


  • Share new offers, price changes and discounts
  • Remind customers if they have an incomplete booking
  • Share updates on upcoming flights, railway, bus and taxi bookings
  • Alert them on their confirmed accommodation bookings
  • Notify them of any booking changes


#10. Streamlining of Transactions


Payments and transaction management is also a core functionality of all travel and tourism-related application as it helps facilitate a key operation both from user and admin end.


Be it processing payments, saving payment information, providing a digital receipt, all form a part of streamlining the online app experience.


It reduces paper use and makes the traveler feel safe as they know that their itineraries, accommodation information, and boarding passes will be provided electronically for easy access.


Read Also : Easy Steps to Create a Mobile Application


How to Create a Travel App?


With your feature list more or less finalized, you need to figure out how to create a travel app that will make it attractive and engaging to the end-user.


#Step:1 Work for Your Target Audience


The key question that you must be able to answer at this point is:

  • Who are you developing the app for?


For example, if your objective is to win over budget travelers having frequent sales, discounts and offers are the way to go. Assisting with finding hostels and enabling your notification system about sharing information on free activities, etc. will work as a strategy.


Other than grouping your target audience, you also need to work out a system where individual travelers are offered more personalized recommendations and offers. Study your competitors to grab some ideas on that.


#Step:2 Collaborate with the Hosts


For any travel app to work, you must collaborate with hosts to ensure that they list their properties and product offerings with you and keep the offers flowing in.


Give a lot of thought of how you are going to develop the host dashboard as easy management of listings is essential to keep the hosts to partner with your travel application.


Plus, the hosts must be able to monitor bookings, general information, and other details from the app itself. Having a smooth notification system also makes the experience more seamless.


#Step:3 Pick the Right Team


With all your planning out of the way, it is time to zero-in on who is going to develop the app for you. While you can always have an in-house team of developers, it can be quite an expensive proposition in the long run.


On the other hand, you can opt for a credible and reliable travel app development company either in the UK or outsource it abroad. Generally, app development agencies in Asia or Europe offer more competitive rates in comparison to companies in the USA or Canada.


#Step:4 Tech Stack For Travel Application Development


The tech stack that you decide upon can determine the future success or failure of your travel application.


Take a look at what we recommend:


Programming language for Android and iOS: Swift and Kotlin or Java 7 for Android and Objective-C for iOS


Web tools: Angular.js, Sequelize, Passport.js, Node.js, JavaScript


Testing: Crashlytics, Confluence, JIRA, GitLab


Third-party services: Facebook, Google Maps API, Google Sign in


Release: Google Play, App Store, EC2, S3, AWS


While this is only a recommendation, your core development team will be the one to draw up the final set of technology stack depending on your project and business needs.


What Is The Cost of a Travel App Development?


A rough cost estimate to develop a travel app for both the Android and iOS platforms will be over $ 100,000. This is based on a rate of $ 50 per hour developer cost if a team was hired from Ukraine or Eastern Europe.


An accurate cost of development will be determined by a number of factors such as your feature list, location of your development team, the number of man-hours invested, other business needs, etc.


Typically, a relatively competent development team will take around 2,000+ hours to build the app for iOS and Android including backend, admin panel, and the host end. Basis this, you are looking at the following figures:


  • Eastern Europe @ $ 50 per hour: $ 100,000
  • Central and Western Europe @ 100 per hour: $ 200,000
  • Australia @ $ 100 per hour: $ 200,000
  • USA @ $ 150 per hour: $ 300,000
  • India @ $ 45 per hour: $ 90,000


Read Also : App Development Cost-Design, Development, Deployment




Today, the travel and tourism industry in the UK is a multi-billion dollar, thanks to the revolution brought about by mobile travel apps that offer provide reliable and quick service and better user experience.



This brings us to confront a scenario where the impact of the mobile apps on travel and tourism is no longer just a passing fad. If anything, it is the future of this sector in the UK and around the world.


With a competition that is always looking to race ahead of you, having the right mobile app offers your customers  a ton of benefits and incentives.


While many travel and tourism companies are yet to come to terms with this movement, the good news is that it is not too late to invest in the right digital and mobile apps. The time to start is now.