How to Hire React Native App Developers in India

When you start a project involving app development, the tech stack you would most likely choose is React Native. It is the most popular platform among developers for its benefits and cost-effectiveness. The best part is the reusability feature of the code in React Native which can be used for both iOS and Android – the two most popular platforms, meaning you do not have to find separate iOS and Android developers for your project.


Yes, you have decided to use React Native and you are pretty impressed with what the platform has to offer. But there is another dilemma – how would you find the right React Native app developer? By now, you might have plenty of questions fogging your mind – whether you should go for a freelancer, maybe hire an in-house developer or whether you should go for an app development company. Well, each of these options has their own advantages and disadvantages, especially based on where you are located.

cost to hire an app developer

Why hire a React Native App developer?


Understanding your business requirements and whether you can afford an experienced developer based on where your business stands are very important before you go to hire a React Native app developer. If you are a start up or a small business, hiring an experienced React Native app developer can be a struggle. Therefore, you must have a clear idea of what your business needs to succeed and how the person you hire will help you with that.


And about why you should hire a React Native app developer, here are a few reasons.

In case you are a start up, you barely have any time to waste. Your investors will be behind your back for results and your aim will be to release your app to the market as fast as possible. In such conditions, building an MVP seems to be a feasible option and the best way you could have that is by hiring an experienced React Native app developer.


Read Also: How Much Does It Cost To Hire An App Developer?


Now, if your intention is to migrate your app to another platform, hiring a React Native app developer will be of great help. But at first, you must have a clear idea of your requirements – both short term and long term. If you have an iOS app and you feel the need to make an Android version of it because it is more beneficial for your business, you can hire a React Native app developer instead of an Android development team to create a cross-platform application. React Native allows code reusability; so, you can use the same codebase for both platforms, helping you save money and resources.


If you already have a web application created by your in-house development team, but you also need a mobile version of it, the most beneficial option will be hiring a React Native app developer. It would be great if your in-house development team has knowledge in React; it will help them to easily handle the transition to React Native so well. Also, you will just have to hire experienced React Native rather than hiring a new Android or iOS team.


When you do have to build a mobile application, but you do not have a deadline, you can help train your in-house development team in React Native, maybe through online learning programs. This is cost-effective and also easy for them to learn if they have a JavaScript background. However, hiring a developer seems to be a better option, especially when you are creating a mobile app from scratch and you do not want to compromise the outcome because of the lack of proper knowledge of the framework.


For all the above-mentioned scenarios, there is a proper way to hire your talented React Native developers while guaranteeing an ideal skill set. Looking for the right talents is a hard task especially when software development industry has high demand. But, it gets easier if you have a clear idea of your options.


Read Also: Top App Development Companies in UK

Hiring a React Native App developer in India – the challenges


India provides some of the best and affordable React Native app development services compared to other countries. But like everywhere else, hiring a React Native app developer in India is not an easy task. It is a time-consuming process and there is no guarantee that the particular person would be hired.


Here is why.


  • Many job search platforms

You might know a lot of job search platforms – Upwork, Fiverr and LinkedIn to name a few, outsourcing companies and other tools that are meant to aid you to find a talented React Native app developer. But too many platforms can also make it hard for you to find the right person.

  • Cross-platform apps versus native apps

React Native is a great cross-platform tool to create a mobile app. Part of it is because, with React Native, developers can create mobile apps for Android and iOS platforms using JavaScript. And almost every developer knows something about JavaScript, but it may not be enough to meet your requirements.

  • Urgency of projects

Finding the right React Native developer or a development company can be challenging especially if you have a tight deadline. So finding a well-experienced and trusted developer will be a great option.

  • Hiring process

There is no such thing as a perfect candidate. The idea of “perfection” differs per person based on their personalities, experiences and technical backgrounds. So, choosing the right person that fits your criteria for a developer – with the required skills, expertise, confidence and everything in between is quite the challenge.



How to hire a React Native app developer in India?


Hiring a React Native app developer in India is economical compared to other countries. But there is no fixed cost and it differs based on the different factors that affect the development process. The expenses increase if the person you chose for the job is not the right one. So, before you go on to hire them, have a clear understanding of how you are going to do it. Here are few ways you can do it.


  • Hire an in-house developer

The first option you might consider is to hire an in-house React Native app developer by yourself. You can do that by setting a budget, checking whether the candidates’ experience and background align with your requirements, creating job offers, and advertising the vacancies on different job search platforms.


The advantages of doing so are that you will have complete control over the process and the developer you hire will be a part of your team, will work in the same environment and will be a part of long-term projects. But, the process of interviewing and recruiting the right candidate is a time-consuming process and also since there is a high demand for React Native developers, it will be hard for you to find the right person. Also, in case you choose the wrong person, it can affect your budget.


  • Hire a freelancer developer

If you do not want a permanent team member and instead, prefer someone to work on just one project, hiring a freelancer is the right option. You can look up React Native developers on popular job search platforms and conduct the hiring process based on the candidates’ profiles and the review of their work. This method is cost-effective for short-term projects.


Also, when you look for the candidates in a job search platform, you might even come across reviews of their work from other companies, which helps in the initial screening process. But again, the process is time consuming and you cannot expect much engagement with your in-house team because they are not really a part of the team.


Hire a development team from a software development company


This is an expensive solution. But when the traditional process of hiring a React Native developer takes at least four weeks, it is better to go for a development company to get the project done quickly.

Development companies have their own development process and this is an advantage because they will be able to adapt to your methods or can even contribute to improving yours by collaborating with your in-house development team.


Another benefit is the flexibility – you just have to pay them for the days they worked on your project. Also, hiring a development company means you add a bunch of experienced professionals to your team who do the job well, while also guiding you so that you do not make any expensive mistakes. Since the development team is able to join you remotely, the hiring process will be fast. They will also be more dedicated as they have to maintain the reputation of their company.


The only concern, while hiring a development company, is the budget as you expand your team with a React Native developer from a software development company. It can be more expensive than hiring an in-house developer or a freelancer. The cost also depends on the number of hours required from one developer and if your project is short or long term.


However, when you consider the other benefits, especially saving time and money, it seems to be a better option than hiring a permanent or freelance React Native developer.


Read Also: How Much Does it App Development Cost


Find experienced React Native developers through a software development partner


Hiring a React Native app developer can be a herculean task if you have no clear idea of your long-term and short-term business requirements and goals.


Hiring a freelancer or an in-house developer is time consuming as you have to make sure that they have what you are looking for in a React Native developer. However, hiring a software development partner is of great help in the following conditions:

  • If you want to develop a new product and release it to the market in a short time, but cannot afford to invest a lot in recruiting a React Native developer from the start
  • If you barely have any idea about hiring React Native developers, by performing designing and technical assessments, which are necessary to analyse the developer’s knowledge and performance
  • If your business is a start up or is small and you need experienced professionals who can help boost your software development and guide you on your performance
  • If your project is short term that only needs a few months and there is no need to hire an in-house React Native developer


In case your business falls under any of the above-mentioned categories, and you are looking for a software development partner, we, at Redbytes Software, are ready to help. We are a team of experienced professionals who have been on the development scene since 2009 and have been providing mobile app solutions to businesses – big and small.


We have walked side-by-side with many businesses through their digital journey and have experienced many of our clients climb the ladders of success through our services. If you need an experienced team who can help you with your React Native app development project – staying with you through the process and providing additional guidance, maintenance and support if you need it, do get in touch with us.

React Native App Development Company in UK

If you are looking for a React Native development company in UK, then you have come to the right place. As a result, a plethora of React Native app development companies are emerging on the scene. It shouldn’t be a surprise that React Native is the latest craze in the app development world.


The cost effectiveness and speed of app development obtained as a result of its platform compatibility have led to its popularity. The best React Native app developers can meet your company’s and app development needs by offering you the most persuasive solution. You should have a thorough understanding of React Native before looking for the best React Native app development company in UK.

App Cost Calculator

Don’t worry, we have got your back. We have provided a comprehensive and in-depth explanation of React Native and the best React Native app development company in UK.


What Is React Native?


React Native is a JavaScript library for creating natively rendered mobile applications for iOS and Android. It’s based on React, Facebook’s JavaScript library for developing user interfaces, although it’s geared toward mobile platforms rather than browsers. In other words, web developers can now develop mobile apps that seem completely “native,” all while utilising the well-known and popular JavaScript library. Due to its ability to share code across platforms, React Native makes it easy for developers to code for both Android and iOS simultaneously. React Native presently supports iOS and Android and also has the ability to support other platforms in the future.


Read Also: How Much Does it App Development Cost


React vs React Native


React is an open-source JavaScript framework for creating efficient and robust user interfaces for web applications. It is heavily built on reusable components.


As previously stated, just like React Native some years later, React was also brought to life by Facebook in 2011 as a direct response to their scaling issues. It was a period when Facebook advertisements were skyrocketing, and regular modifications to their user interface slowed the platform tremendously. React fixed this issue, and after Instagram was purchased by Facebook in 2012, it was also utilised on the app’s timeline.


React Native, which is backed by React and built by Facebook, was a logical extension of React. It is a mobile framework that allows the development of near-native apps in JavaScript.


Both frameworks are substantially related, although they fulfil fundamentally distinct functions. For web development, React is utilised, while for mobile development, React Native (which does not require HTML) is employed.


Read Also: Top Mobile App Development Companies in UK 2022


How does React Native work?


As previously said, React Native develops the app’s UI using JavaScript. React Native, unlike its counterparts, does not rely upon web views, but instead on the actual real materials offered by native platforms. It offers built-in access to native views and components, as well as the ability to use native-written code and grant the API access to OS-specific functionality within the app.


React Native employs the “bridge” approach, which enables asynchronous communication between JavaScript and Native components – the bridge concept has been at the core of React Native’s flexibility. Native and JavaScript components are unrelated technologies, although they can communicate with one another.


In addition to its advantages of utilising OS-native features, this architecture has substantial disadvantages, such as the constant use of bridges within the app, which may hinder its performance. If you plan to develop an application with lots of things, data, and more, then React Native is perhaps not the best option.


React Native Pros & Cons


Pros of React Native


1. Reusability of code and fast development:


The most significant and powerful feature of React Native is the ability to create for many platforms at the same time. Other benefits of using the same code base for several platforms include faster app development and time-to-market, easier and less expensive maintenance (you just have to worry about one code base rather than numerous), and a better onboarding process for new developers joining the project.

React Native’s “hot reloading” functionality allows developers to see changes in the code in a live preview without having to refresh anything. This little change may greatly enhance the development process by providing real-time feedback on any changes made to the code.


2. Performance:


React Native’s “bridge” concept is groundbreaking when compared to existing cross-platform development options. Because React Native apps use natively written code, they are less sluggish than web-based cross-platform solutions. The official statement is that React Native provides “native-like” performance. However, it is not always the case; simply put, it provides a “near-native” experience.


3. Cost Effectiveness:


The core rationale for cross-platform development is cost efficiency. Because code is reused across platforms, a smaller team is generally required to complete the project. In contrast to native development, which requires two different teams to create two equivalent operational solutions instead of one.


4. Expanding developer community:


React Native is an open source framework with a currently active and growing community. We must not overlook Facebook’s role, since they are always working on upgrades and expanding the framework. This implies that if you run into a problem that has yet to be solved in React Native, you may discover a swarm of individuals ready to assist you because they are interested in making the framework more complete and reliable.


Read Also: How Much Does It Cost To Hire An App Developer?


Cons of React Native


1. Relatively new technology (but improving with time):


React Native is still in its early phases, and as previously said, it has several limitations, issues, and concerns that must be overcome. Because some custom modules do not exist in the framework, developers may need to spend extra time building and creating new ones from scratch. During the app estimate phase, your partner company or developers should inform you of this.


2. React Native is inadequate for complicated designs and interactions:


Whenever dealing with sophisticated UI design decisions, complex animations, and extensive interactions, React Native’s performance suffers. Again, this is due to the bridge concept: all native modules must connect with the JavaScript part of the app, because too many of these interactions may dramatically slow down the app, making it sluggish and just providing a horrible experience.


3. Reliance on Facebook


Using a third-party open-source technology has its own set of drawbacks. If Facebook decides to stop utilising the technology, other companies may fall into line. Nothing indicates this turn of events as of yet: Facebook uses React Native in their main Facebook app, the Ads Manager app, Facebook Analytics, and Instagram. The framework’s community is continually growing, and new large corporations are joining the fray.

While this is important to take into consideration, native technologies offer a much higher degree of support and backward compatibility in this regard.


4. Near-native performance is still inferior to native performance:


We have highlighted how React Native’s speed is superior to alternative cross-platform solutions, but it is still slower than native app development. The influence of React Native on the performance of your app should be reviewed with your development team. For the vast majority of applications, it is a slight, practically unnoticeable blip that becomes more noticeable when dealing with massive amounts of data or “bridges.”


Which is the best React Native App Development Company in the UK?


Businesses are increasingly focusing on mobile app development. With a diverse variety of expertise and a record of working with organisations both locally and worldwide, the Redbytes team knows the importance of ‘collaborative development,’ and strives to meet client needs while developing an app concept that meets your budget.


We can proudly proclaim that Redbytes Software is one of the leading mobile app development companies in the UK, capable of providing Android, iOS, and other cross-platform development services. Our mobile apps can help you enhance productivity, operational efficiency, and client engagement by using dynamic designs and a user-friendly interface. We work with a professional and enthusiastic team to help you develop outstanding and accessible app products that are responsive across multiple platforms.


We at Redbytes Software love working with ambitious customers that have amazing ideas because it keeps us going and encourages us to challenge ourselves to produce some remarkable applications that inspire, engage, raise profits, change lives, and users talk about.


Read Also: How Much Does It Cost To Make An Ecommerce App?





Despite a few flaws and hitches, the React Native framework passes all tests and barriers to becoming the top choice for practically every React Native Development Company to create mobile apps. A React Native developer not only finds agility and convenience while producing React Native apps, but also great efficiency, low cost, and workload during the process.


What makes the process even more fascinating is that you don’t have to focus on both the iOS and Android platforms when developing the app. As a result, many of the world’s largest corporations count on the React Native framework to develop innovative apps that we use on a regular basis.


You should now have a better understanding of React Native and know that Redbytes Software is the best company in the UK to develop React Native apps.

Mobile App Development Timeline : How Long Does It Take ?

With staggering app downloads worldwide, there is little doubt why businesses are aiming to get a substantial chunk of the pie too. This behavior has led several interesting businesses to enquire about how to develop a mobile app, and their associated costs.


Along with delving deep into the benefits of building a mobile app, efforts involved, businesses are also keen to find about the probable timelines that are involved in developing the app.


Generally, the timeline to develop an app looks something this:


That said, there is no absolute timeline guide that you can rely on as the development time of each mobile app is unique, depending on multiple factors.


Key Timelines of The App Process


mobile app development timeline


The process of developing an app is a complex one. Every stage requires its time slots. Right from the time that you start planning for it until you publish it on the app stores, the process needs a lot of attention where every stage is dependent on each other.


Plus, it goes without saying that the size of the app and its features also has a role to play that determines the overall time taken to develop it.


#Stage 1 – Start With The Brief


This is possibly the most important part of the app development process that most businesses do not allocate adequate attention to. When the brief is foolproof, your developers require less time to understand the requirements of the project.


This is the first stage of your mobile app development process which can have left a lasting imprint on your app’s timeline and how it pans out in the end.


As you start working on the brief, remember there is some compulsory information that you must include, for example, your company information.


This will help your developers get a comprehensive understanding of what the project entails and the type of services that you wish to deploy via the mobile application.


Basis this brief, your development team can assess the following:

  • RFP
  • Project goals and the success metrics
  • The budget range
  • Delivery Date
  • NDA


Along with that, they can also define a mobile app development timeline estimate as given below:


Activities Duration
Specifications 15 days
App UI/UX, Graphic Design 30 days
Backend Development 60 days
Frontend Development 75 days
QA 30 days


#Stage 2 – Forming Research And Ideas


You may have a fantastic app idea to begin with, plus the project brief in place. That does not mean that the rest of the team will view it as you do.


The value of your idea, how it pans out in terms of formation and the way you conduct your research in combination decides how long it will take for you to develop the mobile application.


Even if the project is in place for the app, you must run a test to check if the objectives and goals are at all realistic or not.


What this means is that you evaluate if your app idea will work with your target audience when you launch it in the market. At this initial phase, this is a very critical step that should not be missed.


Moreover, you can assess if your selected user-base is the right match with the app that you are trying to launch. Take some time to define your target audience. It will not only help in shaping the app in the right direction but also boost its post-launch.


Along with researching on ways to improve upon your app idea, you should also analyze its competitiveness in the market. Collect information on all existing competitors, plus any potential threats.


This will help you to combat future challenges at the time of publishing the app.


This initial stage can take several weeks to complete. As you approach the end of this first cycle of the app development process, you should be prepared with:

  • User Stories
  • Minimum Viable Product
  • App Prototypes



#Stage 3 – Plan It All Out


Next comes the planning stage. With your target market completely assessed, you need to decide on the configuration of your mobile app during the third stage of the app development process. Select the app platforms where you intend to launch  it.


It can be individual platforms like Android or iOS, a combination of the two, cross-platform or not, native or hybrid, a web-based app, etc.


Now make a list of the features and functionalities that you thought of incorporating in the app. As you prepare and finalize the feature list ensures that its inclusion should not make the app unnecessarily complex or compromise on its speed.


While you should focus on integrating all the basic features such as social media sharing buttons, search bar, login option, profile building. etc always think of your user’s convenience first.


As and when the size of the app increases, the number of features also rises, depending on the type of app that you are developing.


This entire stage two process takes around a month to complete.


Read Also : How to Choose the Best Mobile App Development Technology


#Stage 4 – Design Sprints and Idea Validation


To test various elements of the mobile application and get your app idea validated by your prospective audience base, you can use design sprint processes. The entire design sprint can be executed in a week or so at the most.


Additionally, this process helps in the understanding of users valuing the features and functionalities that you have opted to include in the mobile app.


They will share feedback on usability, frequency,and level of difficulty of usage of these features when navigating through the app.


#Stage 5 – Development Stage


Three primary elements define stage five – the user interface, the front end, and the back end. This is the phase in the app cycle where the magic of development begins.


Your team of graphic designers will take care of the app’s user interface. This means that they will give your app the appearance and then work on to perfect the user experience. For any application, getting the UI bang on is vital.


This is the aspect of the application that will help it to flourish among your audience and by extension the market. Making the app visually appealing adds to its charm and attraction.


Other than the UI, the front end and the back end designs are equally important elements when developing the app. What the users can see with their eyes is referred to as the front end.


But the front end can only be triggered once the back end of the app is in place to drive it. Connecting the system with  UI is the role of the back end. Plus, it ensures that the app functions as per predefined SOPs.


Without these three, your app will not be able to function in any way.


Take a more in-depth look into the app’s engineering processes.

  • Backend Engineering:
  • Data storage
  • Server-side
  • Users management
  • Version
  • Data Integration


  • Frontend Engineering:
  • Frontend logic
  • Synchronization
  • Caching
  • Wire-framing
  • UI development
  • UI Design


The average mobile app development timeline takes to cover everything in stage five spans across in or around 16 to 20 weeks.


#Stage 6 –QA and Testing


So, your app is ready. But do you know even it even runs as per assigned processes? At this stage, you need to do some test runs. This is critical as you need to ensure that the app is free of bugs and any other glitches that need to be fixed before publishing it on the app stores.


Your dedicated Quality Assurance team with their expertise in this domain are the right people to run these tests. Typically, testing is done through Alpha and Beta stages to make sure that the app is free of errors. This phase usually takes around two weeks.


That said, testing and QA is a continuous process even after the app has been launched in the public domain.


Post publishing it, users are bound to share feedback and comments, and your development team will make updates on the app or remove bugs and errors as part of the maintenance process.


#Stage 7 – Deployment on Stores


There are two phases when it comes to deploying the app – Submission and Review. Be it the Google Play Store or Apple iTunes, at the time of submitting the app, you will need to follow their specific guidelines and include all the information as given below:

  • Screenshots
  • App Descriptions
  • Icons
  • Video or Image
  • App Store Optimization
  • The time stores take for deploying your applications.


Comparatively Apple iTunes follows a more exhaustive and detailed review process than Google Play Store. In many cases, this has significantly extended the launch time for iOS apps.


Google, on the other hand uses pre-analyzing algorithms to assess and evaluate your mobile app. Therefore, the launch time taken here is much less.


Having said that, you can estimate around a week to the app deployment stage.


#Stage 8 – Post-launch Support And Maintenance


Once your app is available on the relevant platforms, it also initializes the launch of app support and maintenance. This is an operation that is executed by a dedicated team who is assigned with the responsibility of observation and managing unforeseen behavior.


If your business is focussed on attaining top-class user experience and laying the foundation for long term customer relationships, then this step cannot be skipped in any way.


Unquestionably, launching a good quality app takes a lot of time. Ensuring that offers excellent performance too is an add-on challenge. Therefore, mobile apps need to continuously undergo testing and quality checks to assure its users that it qualifies on both parameters.



How to Speed Up The Time of Application Development?


The overall development timeline for any mobile app is quite intense and not for those looking to churn out a product in a matter of a few weeks.


But there are ways by which you can shorten this period without actually compromising the quality of the app.


Read Also : New Technology Trends Driving the Mobile App Sector UK


Here’s what you can do:


MVPs and Prototyping


You can save a lot of time if you choose to go for MVPs or Prototypes. MVPs are apps where you begin with a basic feature list and keep adding even after the app has been published basis user feedback.


On the other hand, if you opt to go the Prototype route, you are mirroring an app that is a benchmark in the category. Here, you build your app simply by resembling the original idea and keep adding your personalized touches to make it a standout.


Go For Cross-Platform


Do you go to the iOS or Android way first? This is an ongoing debate that confuses a lot of businesses and choosing becomes  hard. Plus, developing individual apps for these platforms can be even more expensive and time-consuming.


Alternatively, you can select to go cross-platform where you develop a single application that can work across both Android and iOS. No doubt, this takes less time.


Hire A Professional Developer


You should solicit the services of a professional app developer or opt for a full-fledged development team. This can be done by hiring someone or a team in-house or outsource it to an agency.


If you are considering outsourcing as an option, you can do so in the country where you reside or even go for someone globally. Your budget for app development generally is a factor here.


With a bigger team in place, the mobile app development timeline automatically reduces. Plus, with so many experts on board, your app is sure to have a fantastic UI/UX design and experience.


White Label Solutions


There are ready made tools and platforms in place known as White Label Solutions where you can re-brand as per your company guidelines and present the app as your unique product.


This means you are not  developing anything from scratch. While this benefits you in terms of saving time and launching your app quickly it can greatly impact  its quality.


Read Also : How Much Does It Cost to Create an App ?


Managing Expectations


Good apps take time to develop and that is a reality that you must accept.


That said, time equates money and every business will have a cap which they will not want to exceed. If you take a long time to develop the mobile app, it is going to end up costing a lot more than you probably anticipated in the planning stage.



Several factors in combination can help you arrive at a realistic time for your app development process that is unique in your situation. Two important aspects are size and quality that influences time in this instance.


Plus, you need to be sanguine that you have budgeted for all the basic features that need to be incorporated in the app before launch. Now who builds your app will also contribute to the mobile app development timeline.


It is best to be fully aware of what you are getting into and plan accordingly to ensure that the process works as per the timeline. Have a buffer in place as you will face challenges that will have to solve  then.

Home Design App: Everything You Need to Know

Do you have a huge interior design project coming up soon? In most instances, it is not an easy task to accomplish. Be it renovating a room, office or anything else, home designing means doing a million things.


Starting from choosing the right artwork for the walls or deciding on the level of room lighting, playing around with the furniture arrangement, looking through color palettes are just some of the jobs that need to be done. And trying to stay on top of it all can make your head spin.


The long line of tasks that needs to get done during such an intensive home design project can be quite overwhelming. It may seem endless. However, at the end of the day, it must take into account the ongoing trends, draw inspiration from the aesthetics and your unique sensibilities to get your design fundamentals right.


With only your imagination to rely on, there are high probabilities of an aspect of your renovation project going haywire in a lot of critical junctures. What you are constantly hoping for is all elements to fall into place, exactly the way you envisioned it.


So, maybe a technological intervention is something that can help to get things on a fast track.


And that’s where a home design app is of tremendous help. Because you can look at the result before you begin with your execution. The introduction of this application has made the job of the home design that much easier.


What is Home Design App?


home design app


With more and more home design apps entering the market, there is no need for additional investments on  books, tutorials or computer programs at all. The greatest benefit of having one or more of these apps on your smartphone is that you take the guesswork home design out of the equation. This makes your vision come alive in more ways than you ever imagined.


While many may still be in the hammer and nail mode for their design and home improvement projects, the time to transition to these simpler home design apps is to way the get the job done in 2020.



Regardless of the enormity of your design project, the applications help you remain organized and inspired. Using these apps can also end up saving on your renovation expenses too.


The objective of using these apps is to simplify the process of space design. Plus, you are no longer dependent on an interior designer to carry out your improvement plans.


Read Also: How to Shape your Smart homes with Mobile apps


Importance of Home Design App


importance of home design app


With the shift in lifestyles, the interior design segment is constantly evolving. More and more people are turning to professional home designs more than ever before. But with the advent of home design apps, space improvement is now accessible for everyone.


With the demands of the modern, contemporary lifestyle, home design is more like a necessity rather than a luxury. Having said that, customers may harp on the following key issues:

  • Client look for price ranged based deliveries
  • Customers will keep comparing prices
  • There may be changes in the blueprints from the client end
  • There may be a mismatch in perspectives and outlooks at the point of delivery
  • You may have to physically be up and about to meet client expectation of good home decor


Developing a customised home design app can present be the appropriate solution for these issues to be resolved. It can handle a range of services including customer demands, blueprint changes, orders, payments and more.


Features in Home Design App


features of home design app


When developing a home design app, you need to reflect on the key features that will essentially make or break your application. Experts recommend inclusion of the following functionalities:


1) Technological Integration That Offers Real-Life Design Experiences


Just like other industries, Artificial Intelligence and Augmented Reality have made its presence felt in the home design segment too. Primarily, applications are using these key technologies to enhance user visualization of space improvement through virtual reality.


Essentially, this makes the otherwise, very technical blueprint real and alive as you can view exactly what is going where. Generally, these experiences occur in a 3D environment.  Advanced technologies can even allow users to play out with things like furniture arrangements or take a look at a range of wall colors.


Overall, the experience offered is more interactive and engaging for the end- user that furthers the prospect of objects co-existing through involvement in a single, immersive scene.


Hence, whilst creating a home design app, these key features of AR and AI should ideally build a solid foundation to support subsidiary features thereon.


2) Introduce Online Retail for Home Decor Products


The Business Wire Report states that the global home decor market is estimated to generate revenues in the range of $792.6 billion by 2025. This is based on a yearly acceleration of 4.9% predicted for the period 2019 to 2025.


With the promise of such rapid growth, it makes absolute sense to include an online store for home decor products with the home design application. General  eCommerce features that the app can consist of:

  • Include a technology that allows for visual recognition such as a simulator experience
  • A 3D zoom-in and zoom-out feature that helps the user to view the space utilization and assist in ascertaining room transformation requirements and expectations
  • Reviews and ratings that acts as a model for trust-building among users before buying products from the application


Even though the primary use of the application is home design, the online store is an additional revenue source  that also keeps your existing client based hooked on to it. It also allows you the opportunity to understand customer purchase patterns of home decor products, key trends, behavior, etc.


3) Integrate Social Media


Social media today is a key player for most industries. The interior design sector has not escaped from its influences. More so, because this is an extremely visual segment.


This feature makes a solid case for inclusion since it largely drives direct marketing via users. By enabling users to share their creativity on their private social channels, the home design app is automatically promoted to a prospective user base.


Being able to showcase their design to their family, friends, co-workers in turn also highlights the user skills through the application.


4) Collaborate with Users


The home decor app is an attractive prospect to  several professionals including interior decorators, architects, general contractors, repair professionals, etc. Therefore, building a forum that allows users to collaborate works to everybody’s advantage.


Moreover, you can be in constant touch with a network of professionals who can help in the process of developing your home designs too.



Other Features


Apart from the core functionalities, your home design app can also feature the following:

  • Push notifications, blogs and emailers driving in-app engagement
  • Virtual assistance offering advice using chatbots
  • Integration of a payment gateway
  • Incorporate social sharing on interactive channels like Pinterest


Read Also: 10 Best Real Estate Apps UK 2020


Benefits of Home Design App


benefits of home design app


The prospect of using a home design app may sound quite complex and daunting for anyone who has not had the experience of it before. However, mastering online interior design makes it a far easier and economical process.


Using a home design app offers benefits galore. Some of the key advantages are:


1) DIY Can Be Expensive


When renovating your home, you may purchase non-returnable, big-ticket items. What may seem attractive in a store environment may not have a similar impact when you bring it home. It can be in terms of the product’s size, scale, color or influence on the room.


This trial and error method of DIY home decor can end up being an expensive expedition. Therefore, a home design app helps you to visualize how the product is going to contribute to the overall room setting before you end up buying it.


2) Save On Interior Designer Fees


While many home decor apps are accessible free of cost, even the premium versions are available at a nominal price in comparison to the fee that you would end up paying an interior designer for their expert advice. Furthermore, these apps also offer services of industry professionals too should the need arise for you to consult one.


3) 24/7 Service


Being dependent on external forces such as a design expert with limited access can result in the interior design process to be an extremely long-drawn process. In some cases, it can span over months. Unquestionably, this aspect of home improvement can act as an irritant for many.


On the other hand, the home design app is a service that is accessible 24/7. Hence, a project that may have potentially taken months can now be completed in a matter of days.


Read Also: Must have Features in Real Estate App Development




With so many home design apps, you would want to create an application that is world-class and caters to the needs of a wider audience. The goal is to provide access to design platforms that can help the user create themes through a process of online visualization.



Having  eCommerce in addition to the core deliverable is a bonus. Remember that this is a growing market that is going to offer a lot of potential for revenue generation in the long run.

Top 10 Mobile App Design Trends for 2023

A market study found that more than 87% of mobile users prefer to browse mobile apps rather than go to the browser. The rapid increase in the number of mobile users coupled with the convenience of anytime anywhere access has accelerated the reach and popularity of mobile applications.


Whether you already have a mobile app for your business or are planning to have one, then this blog is a must-read. We have collated the top mobile app design trends for 2023 in this blog.


Incorporating these trends in your mobile app will help improve your mobile app’s popularity, reach, and performance. And the best part is that it all converts into a profitable business.


Top Features of Mobile Apps


Trends may come and go, but certain attributes and functions always need to be at the core of your mobile app design. These core attributes are evergreen and help your app perform well in all economic climates.


So, even if you plan to incorporate the latest mobile app design trends, you need to ensure that they fit into these essential attributes, which are:


  • Simplicity: It is one of the key factors essential to deliver a great user experience.


  • Accessibility: The app needs to be accessible by all intended users on all kinds of mobile devices.


  • Reversibility: It denotes the ability of the mobile application to recover from errors.


  • Feedback loop: It is important to have a feedback system that will let you know the efficacy and issues in your app. Feedback aids in continuous improvement.


  • Affordable: The app needs to be affordable, both for the user and the business.


Read Also: Impact of Minimalist UI Design


Best Mobile App Design Trends For 2023


1) Data Driven Design


data driven design - mobile app design trends

It is one of the top trends of this year. Designers are exploring more about designs that performed well to implement them in upcoming mobile app designs. The data is derived from data analytics, machine learning, and deep analytics.


Various methods such as surveys, app analysis, behavioral research, A/B testing, and questionnaires are used to collate information. Other than these methods, analytics tools, techniques, and quantitative methods are also used to derive data-based design solutions.


All this data will give you information regarding user interaction, preference, function, and feedback that you can use to improve your mobile app.


2) App Login Authentication

app authentication - mobile app design trends

We have always been using the user name and password for login. In some apps, this step is followed by a verification code. It takes some time for the user to get the verification code, add it and then enter the app.


The latest trend is using face recognition authentication. As more mobile devices are being developed with this feature, this app login authentication trend is a natural offset of this development.


3) Storytelling

story telling - mobile app design trends


2020 will see an increase in visual storytelling guides and techniques that captivate the user’s attention and keep bringing them back to your mobile platform. Storytelling also helps build the brand and improve user experience.


The mobile design is based on a visual framework that tells a story to the user, customizes their experience, and personalizes their mobile app journey. Storytelling is enhanced by visual imagery, creative content, and attractive animations.


4) Personalization

personlization - mobile app design trends

Impress your users with a personalized welcome and location-relevant content. You can greet return users with special attention and provide suggestions and recommendations based on their preferences, search history, user profile, and other details.


Most websites have cookies that track your navigation, search details, and your activity on their website. This data plus machine learning tools and deep learning techniques will help you deliver a personalized experience to your mobile app user.


For example, Starbucks stores all the details of the previous orders, so users can just browse them instead of checking the entire menu while placing a new order.


5) AI & Conversational Interface

ai and conversational - mobile app design trends

This mobile app design trend has been steadily gaining popularity over the last few years. It is important to create a conversational interface where mobile app visitors can ask questions, clarify their doubts, or give their feedback.


These conversations happen through chatbots that are AI-powered and manned by customer care staff of the company.


Read Also: Effective App Launch Marketing Strategies that can Drive Success


6) Animation and 3D Graphics


animation and 3d


One of the key trends of mobile app design is animation and 3D graphics. Animated illustrations are a fun and attractive way to share information and captivate the audience. Dynamic functional animations include transitions, button presses, and other elements.


You can use animation elements to illuminate a text or an image, provide a visualization effect, or create a dynamic user experience. When it comes to 3D images, there is an argument between great user experience and higher load time.


android app development


Though a heavy image can slow down the page loading speed, it enhances the user experience. Three dimensional images allow the user to visualize the product and gather the details. However, to ensure the best app performance, you need to make optimum use of 3D graphics and animations.


7) White Space, Fresh Color Palates, Gradients & Overlapping Effect


fresh color palates


The raging mobile design trend is the minimalistic design, which features a lot of white space. Design elements like gradients, fresh color palates, and overlapping effects coupled with typography create a stunning user interface.


The expanse of white on the web page draws the eye to the text or image placed on it. This design can be further enhanced with dark or light backgrounds with gradients of fresh colors. The use of overlapping text and images further adds to the minimalistic design.


The use of these design elements helps create a clear, concise, and clutter-free interface. The best example of the minimalistic design is the “FB5” design of Facebook. In this design, the top heavy blue block was removed and the interface was adapted to a dark mode that enhanced video-watching experience.


Another example of the minimalistic design is the Office 365 icon. The latest design has abstract shapes, lesser text area, and a more geometric design. The rich color and texture highlight the icon.


8) Navigational Elements Placement

navigation bar

Creative placement of navigational elements is one of the popular trends of this year. Traditionally, mobile app designs had a Menu bar that contained all the navigational buttons.


Many apps had small icons for the categories. The current trend involves having hidden, vertical, parallax, infinite, horizontal, or modular scrolling options.


Another trend is to have the navigation bar disappear, if not used for a long time. Apple, Meizu, and Huawei have gone a step further in their mobile apps. These mobile apps don’t have a Home button. Users can use swipe or other key gestures to navigate.


9) Typography



Typography is one of the essential elements of mobile app design. The size, shape, and design of the font first grab the user’s attention before the content does.


Typography can be used to focus on key points and improve user experience. Motion-based and 3D typography is also quickly gaining popularity.


10) Augmented Reality and Virtual Reality


augmented reality and virtual reality


Augmented Reality (AR) and Virtual Reality (VR) help the user get a realistic picture of the digital world. It helps create an immersive user experience and also enables users to grab more information quickly. Augmented reality can be used in various ways depending on the purpose of your mobile application.


Google Maps, for example, uses AR to simulate user behavior. The top half of the screen displays the real location while the bottom half shows the map. A large 3D arrow helps the user navigate. Augmented reality is also used in online stores selling sunglasses and eyeglasses.


This technology enables the user to check the fit and look of the eyewear before purchasing it. There’s another Google app – Just a Line that’s making the best use of AR. Designed to support multi-user augmented reality interaction, this application lets the user capture a picture using the camera.


The user can then tap the screen and draw anything on the screen. Identify the best way to incorporate these technologies into your mobile app to deliver a stellar user experience.


Read Also: 11 Steps to create a Mobile Application


Final Words


A mobile app is a great asset for your business. It not only helps you reach out to a wider audience, but also allows the user to always be in contact with your business.


hire mobile app developers


Whether you want to set up a new mobile application for your business or revamp your existing one to appeal to a larger audience, we can take care of it for you.


Our expertise in mobile technology and experience in designing the best mobile app designs can help you get the best value for your investment. For more details about mobile app designing, contact us.

GraphQL : The Future of APIs

When discussing API design, REST or Representational State Transfer is what comes to mind first. It is a standard tool used for data retrieval from the server that accesses data by URLs.


Client applications whilst progressing into the new millennium was relatively simple. That is when REST had been developed and it became a good fit for many applications in due course of time.




It was revolutionary for its time as it brought forward vital API design concepts to the forefront like stateless servers and structured access to resources.


With design getting more complex and increasingly data driven, these were the following key assessments:

  • Efficient data loading was needed as depending on mobile usage rose manifold
  • REST was limited in terms of developing an API that was able to cater to a variety of client requirements
  • There was an expectation for a swifter feature development


Read Also: Why Golang is Better than other Programming Languages


Solving the Shortcomings of REST

rest api

IBM, Twitter, Walmart Labs, The New York Times, Intuit, Coursera were some of the first companies to have migrated from Representational State Transfer or RESTful to GraphQL APIs for internal usage and they claimed that the switch was a successful one.


Some like AWS, Yelp, GitHub, Facebook, and Shopify went a step further because their migration from RESTful to GraphQL APIs was for both external and internal reasons.


But are you aware of GraphQL?




Simply put, GraphQL is an open-source query language and the protocol for APIs. You can think of GraphQL similar to SQL which is applicable only for APIs instead of databases.


It is the modern alternative for REST-based architecture. Unlike REST, GraphQL allows for requesting specific data that a client needs, departing from the fixed data structure approach.


The Reason for GraphQL Hype

graphql merit

Does GraphQL have any real merit and can it be a key game changer?


Interestingly, all of the companies that have been mentioned so far that have the following in common:

  • They have several clients that also includes mobile
  • They are planning to shift to or are already using a microservices architecture
  • Their dependence on RESTful APIs multiplied and became more complex
  • They are looking at ways to remove dependencies of their client teams and move it to API teams
  • They care about the developer experience and value good API documentation


As GitHub Engineering rightly puts it, “Using GraphQL on the frontend and backend eliminates the gap between what we release and what you can consume. We really look forward to making more of these simultaneous releases.


GraphQL represents a massive leap forward for API development. Type safety, introspection, generated documentation, and predictable responses benefit both the maintainers and consumers of our platform.


We’re looking forward to our new era of a GraphQL-backed platform, and we hope that you do, too!”


GraphQL Basics

basics of graphql


A pre-defined schema is offered to clients by the GraphQL server. This is basically the model data that can be retrieved from the server where the schema acts as the connector between the server and the client whilst defining the process of accessing the information.


The basic elements of a GraphQL schema are written down in SDL or Schema Definition Language. It explains all sorts of objects that can be requested on that specific server including the fields that they possess.


The queries that are permitted to be requested such as what types of data can be fetched and the relationships between these types are defined by the schema.


In fact, the GraphQL schema can be developed and an interface can be created around it with any programming language.


To make sure that the server is able to respond to the query, the client can validate their query against the schema. You will be able to predict the outcomes depending on the shape of the GraphQL query that closely resembles the result.


This additionally scrubs out any unwelcome surprises, for example, incorrect structure or unavailable data.


At the point when the GraphQL operations reach the backend application, the interpretation is made against the complete schema. Only then is the data for the front end application is totally and accurately resolved.


GraphQL Operations

graphql operations

In a nutshell, there are three primary operations in play with GraphQL. These are:

  • The query for reading data
  • The mutation for writing data
  • Subscription for automatically receiving real-time data over time


The client driven approach has made GraphQL so attractive to developers. This is simply because of the progress made in querying in one request and receiving the data that is required instead of the complete set.


The data type being returned is decided when the control of the data is handled over to the clients GraphQL.


On the other hand, REST encounters the issue of over-fetching. The server defines the data that is available for each resource.


Even if only a part of the data is needed, the client will have to request the entire information in a resource via repeated network requests.


GraphQL Advantages in Comparison to REST


graphql vs rest


GraphQL and REST are both specifications that are needed to build and consume APIs. A common feature in both technologies is that they can return JSON data in the request when they both retrieve resources by sending queries.


Additionally, they can both be operated over HTTP. Moreover, the endpoints of REST and GraphQL fields are more or less similar because they act as entry points into the data that call functions on the server.


Read Also: Everything You Need to Know About a Tech Stack


In spite of the commonalities, there are a few stark differences with their conceptual models. GraphQL is built on graphs whereas REST is developed on file.


Take a look at how the developer experiences of building and consuming an API differs.


android app development


In terms of speed, GrapgQL is way faster as you can actually minimise time by cutting down on your request by choosing the fields that you want to run the query on.


These are the obvious benefits of utilizing a GraphQL API instead of a REST API.


1) Good Match for Multifaceted Systems and Microservices


GraphQL is able to unite and hide complexities by integrating multiple systems behind the API. Fetching the data from the current systems and then packaging them in the GraphQL response format is the job of the GraphQL server.


For third-party APIs and legacy infrastructures that have been on an expansion spree over the years, this is specifically relevant as it presents a maintenance burden.


Merging multiple microservices into a GraphQL schema can assist in handling communication between them too when migrating from a monolithic backend application to a microservices architecture.


It can be consolidated into a global schema through one GraphQL API gateway even though each microservice defines its own GraphQL schema and has its own GraphQL endpoint.


2) Obtaining Information with A Single API Call


Multiple endpoints need to be combined by the developer to collect all needed data because REST is scattered around individual endpoints.


This is the main difference between GraphQL and REST. The developer can request the required information with just one API call whereas GraphQL concentrates on the primary task.


3) No Over and Under Fetching Difficulties


There is an element of erratic in the responses received from REST. Either they contain less data or too much data making another query request inevitable. This problem has been solved by GraphQL as it fetches the exact data that is required in a single request.


4) Adapting Requests to Your Requirements


There are only specific endpoints, their related functions, parameters, etc. that can be requested from by a REST API documentation by a developer.


On the other hand, GraphQL is able to describe data types, fields and any interaction points between them. This allows developers of GraphQL to customise the request to access the necessary information.


5) Authentication and Type Checking Out-Of-The-Box


The introspection feature by GraphQL enables navigation into the types and finding the schema to make sure that apps only request for what is possible and in the right structure.


Having said that, developers are able to add new fields to current queries with the help of a GraphQL IDE without any further validation of the data format. All that needs to be done is to write resolvers by the developers.


6) Auto-Generating API Documentation


The documentation is kept in sync with API changes with GraphQL because it is tightly entwined with code. Therefore, a change even in a single field, query or types triggers a change automatically in the documentation too.


7) API Evolution without Versioning


REST offers several API versions that it is an evolving API which means that developers have to keep the old version until the switch to the new version has been made.


GraphQL skips this step as ageing fields can be removed from the schema without influencing existing queries at a future time or date.


This ensures that GraphQL’s evolving version allows constant access to the app’s new features, therefore, encouraging a server code that is cleaner and easier to maintain.


8) Code-Sharing


If the need for reuse arises, then fields used in multiple queries in GraphQL can be shared at a higher component level. These are known as fragments that enable you to access various types of data whilst still adhering to the same schema field.


9) Detailed Error Messages


To ascertain what has gone wrong and what needs to be done to handle it, checking the HTTP headers for a status of the response is adequate in REST.


However, in GraphQL, if there is an error during processing, a detailed message is provided by the backend which also includes resolvers. These refer to the exact part of the query where the fault lies.


10) Permissions


Choose which functions and their workings to showcase when creating a GraphQL schema. Comparing this feature to REST views, it tends to be all or nothing.


Hence, the idea is that individual view should possess the knowledge of what can or cannot be made visible under certain situations. And this is not a simple feat to achieve.


Read Also: Why Should Mobile App Developers Consider Flutter in 2020


Putting It Together


hire mobile app developers


It would be incorrect to say that GraphQL can completely substitute REST since the former is a tool, whereas the REST is an architectural pattern. Which one will be a better fit will depend on their unique interaction scenarios.

How to Revamp your mobile apps using Machine Learning

Have you ever used masks on Snapchat, found a perfect match for you on Tinder or perhaps watched a movie recommended by Netflix? If you have done any of these before, then you’ve already had a taste of what machine learning can do to mobile apps, knowingly or unknowingly.




A report by Allied Research revealed that machine learning as a service market is predicted to reach a staggering USD 5,537 million in 2023 with an estimated CAGR of 39% between 2017 and 2023.


This is happening at breakneck speed as the number of businesses to adopt machine learning is expected to double at 64% in the next three years.


In the last few years, machine learning has been transforming our lives in multiples ways. Be it through automated surveillance systems, smart assistants like Alexa and Siri, humanoids like Sophia and self-driving cars by 2020, it is pretty much everywhere.


Making gadgets, devices and mobile apps as intelligent as humans, machine learning is a leading component of the digitization efforts being followed by businesses globally.


Read Also: Role of Blockchain in Mobile App Development


With over 90% of CIO’s in agreement with the fact that this level of automation is bound to improve the speed and accuracy of decision making processes, investing in machine learning is this current business landscape is way forward.


Machine Learning Has Infiltrated Various Sectors


Every field including health care, e-commerce, and, of course, mobile apps have found ways to implement machine learning technology in some way or the other. A report by Statista mentioned that machine learning apps attracted USD 29 billion during March 2019.


Using Machine Learning to Revamp Mobile Apps


With cognitive technology on the rise, experts are getting superior at executing jobs via being exposed to relevant data and a bunch of energy-guzzling, cloud-based computer servers that are fitted with specialised processors.


This, on the other hand, has allowed machines to gain senses. Now they are able to perceive, learn and respond as per the requirements of their present environment.


That is a tremendous transformation, indeed.


A lot can be achieved by mobile app developers with the integration of machine learning offerings across sectors. This has been made possible because of the technical competences that mobile apps bring with machine learning.


With such capabilities in place, designing smooth interfaces, improved user experiences and empowering businesses with key features, for example, exact location based suggestions or detecting chronic diseases instantly is a much more seamless process.


Personalisation is the same as the game. It is not just about creating a quality mobile app anymore. You have to do a lot more to ensure that your audience remains loyal to it. And that is exactly where machine learning can assist with some innovative renovations.


1) Personalized Experience

personalized experience - machine learning in mobile apps

You can benefit from a continuous learning process with the help of machine learning as algorithms are developed to assess data collected via multiple sources such as social media activity, credit ratings that enable pop notifications directly on to the customer’s smartphones.


Users can be categorized depending on their interests. Moreover, by collecting user information, you can also determine the look of your app with the assistance of machine learning by being able to answer the following key questions:

  • Who your customers are?
  • What do they want?
  • What they can afford?
  • What hobbies, preferences, and pain points they have?
  • What words they’re using to talk about your products?


By structuring your users in this manner, you can identify a more custom designed approach for each customer group and adapt the tone of your communication accordingly.


Here, machine learning allows you to offer your customers with content that is more relevant and inviting that expresses the thought that the mobile apps are actually speaking to them.


Take a look at how these mobile apps are using machine learning to personalise customer communication.


2) Advanced Search


Advance Search - machine learning in mobile apps


If your goal is to optimise the search functionality in your app in order to deliver enhanced, contextual results, then Machine Learning is undoubtedly the way to go. With the right interventions, it makes the app search more intuitive.


With the application of Machine Learning algorithms, businesses are able to access customer queries and only prioritize results which have relevance to the query generated.


To group articles, FAQs, documents, scripts, DIY videos, etc. into a knowledge graph, cognitive technology plays a vital role that allows users to browse through immediate answers via smart, self-service tools.


The data collected from modern apps includes customer search histories and related action which can later be used to identify patterns of user behaviour, help rank products and services and show only the best matching results to their queries.


Additionally, voice search technology is also a bonus app integration that streamlines the search processes further.


Take the example of Reddit that is using machine learning algorithms to allow their community users to perform advanced search operations.


3) Predicted User Behaviour


predicted user behaviour - machine learning in mobile apps


By examining a variety of user information such as age, gender, location, search requests, frequency of using the app, etc., ML technology can help businesses and marketers to grasp customer preferences.


But why is this data so important?


The data can enhance your app’s effectiveness and guide your marketing efforts in the right direction to keep your user base engaged and interested in your application.


For instance, your data shows that your app is being used more by females under 35 years in comparison to men. On the basis of this information, you can design your communication to get more male customers interested through targeted marketing campaigns.


ML technologies further assist in crafting recommendations that cater to a more individualised taste of the customer. The idea is to increase user engagement and get them to spend more time on the app.


Here are a few more examples of Machine Learning applications:


4) Relevant Ads


relevant campaigns - machine learning in mobile apps


Machine Learning has made display advertising more targeted with messaging more personalised and accurate. The Relevancy Group released a report which states that 38% of executives are using ML as part of their overall strategy for Data Management Platform (DMP) for advertising.


Machine learning enables businesses to stop pushing products and services that have been recently bought by their customers. Drawing on individual customer’s unique purchase patterns and interests, businesses are able to generate targeted ads with the help of Machine Learning.


Being able to predict customer behaviour is a tremendous advantage that can direct promotions through a series of specific communication where the likelihood of a sale conversion is at its highest.


android app development


Coca-Cola has incorporated Machine Learning in their user image recognition technology. This helps them to recognise pictures of those products, their own or from the competition of social channels and check the conversations happening around it.


Having this information handy, it was a simple process for Coca-Cola to understand and gauge situations where their target audience is driven to converse about the brand.


This, unquestionably, is one of the best approaches to assess the conversation and serve targeted promotion. This will have an increased probability of being clicked.


Read Also: Why Should Mobile App Developers Consider Flutter in 2020


5) Improved Security

improved security - machine learning in mobile apps

App authentication via video, audio, and voice recognition is a key functionality offered by machine learning. This enables users to authenticate app access through biometric data like fingerprint and face recognition technologies.


Along with that, machine learning also streamlines the user flow through simple log-in processes which are secure.


Malware attacks for online retailers in Asia, Europe and North America last year increased 45% resulting in a whopping USD 3.3 billion loss.


Machine Learning bans suspicious activities via prompt detection. Hence, there is no need to constantly monitor or control the app against such unidentified malware attacks.


Major banks and financial institutions across the globe are also leveraging Machine Learning technologies to analyse transactions, borrowing patterns and social media interactions to arrive at credit ratings.


6) Deep User Engagement


deep user engagement - machine learning in mobile apps


In comparison to all apps available in the store, mobile apps that have been enhanced using Machine Learning are found to generate more user engagement as it is able to offer a broad range of functionalities including real-time customer support. This drives more people to use this app on an everyday basis.


By assessing information, businesses are able to offer adequate support and service enabling them to make more decisions in real-time.


AI chatbots, voice assistants are intelligent digital assistants that are features which can be integrated to offer friendly and prompt support to customers. Build-in translators also provide real-time support, thus improving your overall mobile application workflow.


Snapchat is a great example of an app that has masterfully exploited machine learning and augmented reality that enables its members to transform and redesign images using filters.


Top Mobile Apps That Use Machine Learning


Take a look at some of the top apps that have used Machine Learning to their advantage:




Netflix has used Machine Learning, specifically linear regression and logistic regression algorithms to create customised content lists for its users. Tracking user behaviour and monitoring the shows that are being watched by Netflix users are some of the data that goes into Machine Learning algorithms.


Hence, when users open the app, they are able to browse through recommended content lists that have been specially curated keeping their individual user preferences in mind.




This is a dating application that helps you to find like-minded partners. Machine Learning technologies helps in finding the ideal match by using data like images posted and the frequency in which they are swiped. This allows the algorithm to understand and puts forward only those photos which have been observed the most.


3.Google Maps


If you are looking to find a parking slot, Machine Learning capabilities built into Google maps will help you to find a spot.


Read Also: New Technologies Trends Driving Mobile App Sector


Key Takeaways


When it comes to strengthening your business, these are some of the ways by which Machine Learning applications can make it more efficient and user friendly.


app concept


With its state of the art search functionalities and authentication that is quick and secure, using Machine Learning to revamp your mobile apps is a definite differentiator that sets your app apart from the rest of the pack.

Business Benefits of Having a Custom Mobile App

The world has moved on from the traditional methods of shopping and availing services. The rules of selling and marketing have changed with everyone having a smartphone.


A shift has also been noticed amongst the buyers online as their likes have shifted from websites to apps. Most of the service providers with successful websites have moved into the application arena due to this transition of choice amongst the customers.



Everything today is fast enough and at their fingertips. With businesses improving their customer support and services, the fear of inefficient credibility is also removed from the customers. With more and more applications being launched, the competition to survive has increased drastically.


To survive in this competition while keeping the cost in control, it is important to adapt to certain sustainable procedures. Getting a custom mobile app can be one of them.


In addition to this custom yet attractive UI designs might serve as an eye-catcher, the application must be able to facilitate engagement. This can be done by adding features that are similar in format yet sets you apart from your peers.


Overall, the aim of your app should be to reach people across a variety of geographical locations and provide a smooth user experience. This will help you get the desired outcome from your applied strategy.


Before you start it is important to know the purpose and the reason for the development of the application. Your team’s approach must align with the vision of the app and the business and should work towards building a model that is the largely customer and cost-friendly


Read Also: How Are Businesses Benefited By iBeacon Technology


Businesses with apps are on a different league of their game. So, if you do not have an app for your business, maybe it is time to consider getting one.


Still not convinced,


Let us now take a look at the benefits and reasons of how going for a custom mobile app might be the help you need to reach a new milestone with your business.


1) Increase Your Reach, Be More Visible


People love their smartphones and spend a considerable amount of time on it every day. Having an app gives you the perfect opportunity to connect with your potential as well as your existing customers. With a little change in your marketing strategies, you might land up a lot of customers for your business.


The ever-evolving technology has been giving its users an unmatched experience and comfort. Having an app can help you accomplish that with services and also convert your prospects into hardcore sales figures.


You will be able to offer tech-friendly solutions to your customers and build a relationship with them. This will help you gain a reputation and be a suitable plan in the longer run.

increase your reach - business benefits of custom app

This can also help you connect to people across various geographic locations. You might not be physically present in a particular area but can reach out and extend your services to the people residing there.


This also comes as an amazing opportunity to extend and expand your business. It might be possible that a large number of your customers might be waiting for you to come online.


2) Don’t Just Build a Business, Build a Brand


Now we know that having an app will help you increase your reach and visibility. But with evolving trends, is that enough to keep up with profitable sales?


People might know about you, your services and your business, but why should they come to you? What makes you different from your other competitors? Why should they choose you?


As much as it is necessary for you to reach out to people, it is also crucial to convey the right purpose to them too. There must be something very unique about your brand or something that sets you apart from your peers. Let your customers know that.


brand-awareness - business benefits of custom app


Through a custom app, you can convey a brief of all these benefits while your customers avail your services or business. With this, you can also share your vision, frequently asked questions or anything that you think might help the user arrive at a conclusive decision about your brand.


This will help the users know you better. On the other hand, you would be provided with a smooth user experience which builds trust.


You can connect this to various social media platforms or add content about your services regularly. This way your target audience will also get a glimpse of your business and things that set it apart.


3) A Cost-Friendly and Effective Way of Advertisement


Want your business to reach out to a lot of people and be well-known but do not want to spend on those extravagant billboards or other expensive advertising channels? Well, just get an app.


Building a custom mobile app for your business will not only help your business grow but also benefits on financial front. You can choose from a range of apps based on your needs and funds. There are numerous ways to cut down on the cost of building an application too, if budget is a constraint.


You can go by the traditional means of advertising and spend a lot of money on pamphlets and posters, but it still doesn’t guarantee that your message will reach the right person at the right time.


effective advertising - business benefits of custom app


To put it simply, suppose your business provides services like repairing electronic gadgets. A person receiving your pamphlet might not be looking for the service at the moment.


This doesn’t mean that they will never need it. Having an application and connecting to various social media channels can help you combat this problem. You can connect with people in various locations and they can find you according to their requirements.


android app development


If cost is something that is coming in the way, then there are several methods like hiring freelancers, using features that are strictly useful to your business and following many such methods to cut down on the prices.


Read Also: 11 Easy Steps to Create a Mobile Application


4) Increase the Profits


If you are providing your customers with quality services, your sales will naturally increase. Happy customers might also refer you to others and help you gain more customers.


It is important to note that customer experience should be of utmost priority. This will affect the profit margins of your business. Your services must meet with the changing trends and the demands of the people who you intend to target.


increase profits - business benefits of custom app


Build an application keeping the cost factor in mind and make sure it is compatible. With compatibility, it must perform efficiently on various operating systems. This will help you increase the user experience drastically.


It is a known fact that most people nowadays prefer shopping online. Other service-focused businesses too have expanded in this arena. Thus, an app will not only make you tech-savvy but will also help you keep up with the competition.


5) Build a Connection


Why must you limit your business to just selling and advertising? To stay in the competition for the longer run, you must make sure that your customers are satisfied.


It has been reported that businesses that give priority to this aspect are more likely to get better results. With an app, you can create a channel of communication between you and your target audience.

business benefits of custom app

This channel can then be used as a medium of contact from sending follow up messages to making them aware of your newly added features and services.


This can also serve as the medium for solving customer grievances. Adding such features will help you grow as a business that is customer-friendly, adding up to your credibility.


6) An Efficient Investment


Building an app will certainly increase some of your costs but you need to see it as an investment to your business. With an app, you can engage with the customers 24*7.


Your customers might find you while scrolling through the feed in the middle of the night. This can also open up various other marketing channels. You can connect this to social media platforms and engage with the audience there.


This will also help you get better user feedback which in turn can be used for making better and efficient improvements. The results can improve with not just developing an app but also with your well-planned marketing strategies.


investor - business benefits of custom app


This will also ensure the loyalty of your customers. With loyalty we mean that the customers will come back to you and also refer your services to others. Make sure to build that amount of trust.


The customers will also access the necessary content related to your business increasing your brand awareness. Apps will also enable you to access data of the users so that you can analyse their behaviour better.


Data like email ids might lead you to the email marketing channels wherein you can send follow up, introductory and customized emails.


Read Also: App Development Cost- Design, Development, Deployment


Summing Up


It is important to keep up with the evolving technology to stay in the competition in the long term. Market trends along with customer choices have changed.


Most of them now want to get their work done on their smartphone. The crucial thing to note is that there are services that can suffice this growing need.



Understanding customer behaviour and making the necessary changes can help you keep up with this. Also, know that just launching an app might not be the key to success.


It is necessary to promote it and making frequent changes to it. The custom app should align with your business needs as well as serve the needs of your customers’ benefits.


The app must be user-friendly, and the performance must be smooth. Noting the sales and the impact of the custom app and then proceeding further with the improvements will help you get better results and benefits to your business.

How to Choose the Best Mobile App Development Technology?

With the onset of the rise of technology in our everyday lives, the focus has shifted to mobile app development. Almost every brand that involves anything related to selling or assisting with services aims to create an application for itself.


Applications are also being used as a method of branding. This creates a stringent competition in the market. In such a time, choosing the right mobile app development technology for your business can be one huge task.




This needs to be done keeping in mind the demand of the business, it’s budget and what results are desired out of it.The demand for smartphones is ever-increasing and the potential customers can be seen spending a lot of time on their phones.


It thus becomes crucial to know about the various technologies used for the applications that are ultimately landing up on these smartphones. Understanding what suits your business the most and serves your need will yield better results.


Read Also: App Development Cost – Design, Development, Deployment 


Before you begin the development process, it is important to know the basic outline of your app. For this, you need to consider many factors.


  • Cost Consideration: If you are looking for a cheaper option, to begin with, go for a hybrid app. It is important to understand the need, know the target audience of the business and then invest in the additional features at a later stage.


  • Speed and Other Features: If speed is what you need to deliver to your customers then you must consider a native app. Hybrid apps are slower when compared to their native counterparts. Native apps are more compatible to feature support. However, they require constant maintenance whereas hybrid apps need less of your maintenance support.


It then becomes important to choose the right mobile app development technology for you. A technology stack deals with choosing from a range of programming languages, designing tools, database and other technologies used for the development and the execution of the app.

mobile app development technology


Native or Hybrid?


A lot of mobile application technologies are used for a different platform. Based on the compatibility of the applications to function on different operating systems, applications are classified as hybrid and native apps. A hybrid app is more popular among professionals because of its ability to function on various platforms with a single developed code.


1) Native Apps


Native apps are developed to be specific to a particular operating system like Android or iOS. To make the app compatible with all the systems, the developer needs to write their codes separately.


Native apps allow a better user experience. The various features like GPS, the camera can be used effectively through a native app. Most of the gaming apps are native since it allows architecture speed enhancements.


Intensive and custom graphics work better in a native app. Customization and performance are the key features of this type of application. However, all the capital spend on the app is worth it. If providing an optimal user experience is what you want, then you must go for this.


This type of application is ideal for those who intend to spend an amount of money that is more than usual on the development. The cons of developing this type are the extra amount of time and money required.


An android based app and an iOS-based app do not share similar codes. It takes double the amount of time to develop it for various platforms. Testing the app also requires more time.


2) Hybrid Apps


If your aim is to make your business reach more and more people but, on a shoe,-string budget and less time, then a hybrid app is an ideal option for you.


These apps can be operated from any operating system. The pros of building this app are that it is easy to develop. The code needs to be developed once and is similar. It cuts down on the extra work and money.


However, the developer may need to write certain native codes. Speed and smooth access to various features is the major issue of any hybrid app.


3) Web Apps


This is another kind of an app which is cheap but cannot be published in app stores. There are of three kinds- traditional, adaptive and responsive.


The traditional app is basically a website. The responsive app has a different design based on the device it is opened on whereas an adaptive app fits in different screen sizes of the different devices.


It is easier to develop these apps and the developmental cost is relatively low. However, features like GPS and phone camera cannot be used. The visibility and reach are also less as it is not present in various app stores.


mobile app development technology


Which Programming Language to Choose?


There are multiple technologies available for you to develop your app that is fast and provides an optimal user experience. The main programming languages used for application development are:


1) C++


It is the simplest form of programming language. It is also effective and can be used to create applications for various platforms. It is simpler and can be used as a versatile developmental tool. It is also said to be a sister language of Objective-C. Objective-C is used to develop iOS-based applications.


2) Swift


Swift is an ideal programming language to develop iOS-based apps. It can be used to build advanced and customised features and can be developed with minimal coding.


They also require less time on maintenance. Swift has an effective run-time capability and can be used for object-oriented development.


The code is less prone to errors and provides to create a variety of features. Swift also lets you cut down on the app size which naturally increases the performance of the application.




3) Java or Kotlin


This programming language is widely used for android app development. There are many open-source libraries and the language is also relatively easy.  Kotlin, on the other hand, is a more stable language.


Kotlin provides an efficient and smooth developmental process to the applications. Both Java and Kotlin are ideal for android-based app development.


4) PHP and HTML5


PHP is ideal for making mobile and web apps. It is an easy language to use and is object-oriented. It follows a three-layered model and is ideal for apps that need database integration. Whereas HTML5 is suitable for web front-end applications.


mobile app development technology


Read Also: New Technology Trends Driving Mobile App Sector


What Are Various Toolkits to Choose From Mobile App development Technology?


There are several toolkits available to choose from, some of which are mentioned below. This should be chosen wisely keeping in mind the needs of your business.


1) SDK


SDK is required to program different features. SDK for iOS connects the various software applications and the operating platforms. SDK for androids can be downloaded separately with third-party add-ons.


SDK has an inclusion of API which included a number of libraries and tools. Apple and Google offer their own developing tools. These also include interface elements and is ideal for a native approach.


2) PhoneGap


This is open-source software uses programming languages like JavaScript, HTML5 to build dynamic native applications for various platforms and operating systems.


The framework is ideal for mixing certain parts of hybrid and native code. PhoneGap supports a number of framework libraries that help the developers as they do not have to heavily depend on HTML or CSS to build an interface. It is ideal for cross-development apps.


3) RhoMobile and MoSync


Both are ideal for native app development for various platforms and provides an open-source framework. Developers can choose from a range of languages for the different operating systems.


MoSync is integrated with Eclipse-based IDE and thus the app development can be done using C or C++ programming.


4) Appcelerator


This is ideal for developing hardware-based applications. The open-source framework uses HTML, PHP and JavaScript for building applications for different platforms.


mobile app development technology


Things to Consider While Choosing A Mobile App Development Technology 


Now that we have discussed the various technologies you can use for your apps, let us take a look at the factors that you must consider before choosing them. The right decision will help you to work more efficiently.


1) Know the Project


This is the most important thing to consider. You should not directly follow what others are doing. Try to take a note of the things that will benefit your business and add features accordingly.


Choose your priorities wisely. If speed and modified UI designs are the most vital parts of your app then try going for a native app and use Kotlin or Swift languages.


2) Target audience


Not just developing the application but ensuring that it reaches the right people in the right amount of time is necessary to get the work done effectively.


Thus, choose from the mobile app development technology keeping in mind the likes of your audience. Optimise the UI designs and integrate the min to various social media platforms to increase the reach.


3) Adapt and optimize


It is important to know the complications and intricacies of mobile application development. Thus, getting everything right in the first go may not be possible.


Thus, improvising should always be part of the plan. Know the budget properly and work accordingly. Find a solution that serves your needs and reaches to the people along with fitting in your budget. This is possible, you just need some research.


Read Also: Mobile App Development Market in UK

Final Thoughts


To conclude, the choice of the mobile app development technology is a vital process of application development. Before beginning with the project, it is very important to consider all the factors and complications that may arise.


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Take into account the work of your team; divide the tasks keeping deadlines that are not too tight. This will help in building an efficient application and will be good for the long run. You might also seek expert advice if you feel confused before starting the work on your project.


Top Reasons to Use Cloud Mobile Applications

5 million+ apps are available today between the Google Play Store and Apple App Store. This number is only increasing exponentially with each passing day.


But, a key point to bear in mind is that all of the applications are not developed equally.Historically, mobile applications have being designed and developed as native.


mobile app development


Users would have to download these applications to their devices in order for them to work. Also, native apps are quite specific to platforms like Android or iOS.


To make it possible for apps to work across multiple platforms, app developers are starting to build hybrid apps that work on both Android and iOS devices seamlessly.


Presently, however, the focus is on cloud-based mobile applications. These apps have emerged as a basic necessity for businesses, but yet, there are a number of business owners who are yet to experience the power of cloud computing.


Read Also: An Overview of Firebase Cloud Functions


Cloud computing is transforming the ways applications are created, distributed and scaled. It enables enterprises and individuals to share a pool of resources and reduce operational costs.


There is just not one reason for using cloud technology, but there are several. Let’s take a look.










1) Smooth Database Integration Capabilities


The ability of cloud-based apps to provide seamless database integration is one of the most important reasons to opt for cloud mobile apps and solutions. This is a very basic feature that almost all businesses need to smoothly run their various processes.


The database integration process can be tricky and overwhelming to conduct for some businesses. It may even result in a confusing procedure if done with a native mobile app.

Custom Mobile App - cloud mobile apps

When importing your database information on native apps, it is critical for you to remember that it should be connected with your application. This results in a very time-consuming procedure.


On the other hand, data integration becomes easier with cloud mobile apps. Here, all the data is to be synced with the cloud server. This is why cloud app developers do not have to worry about writing complicated codes to integrate databases when they are building a cloud-based application.


2) Cost-Effective


The cost factor is another important reason why most businesses, especially entrepreneurs, are excited about.You must already be aware that the cost of mobile app development depends on the various features that you are hoping to integrate.


cost effective - cloud mobile apps


For instance, a native Android application takes 2 to 3 times longer than building an iOS development. Also, if you want to build native apps for both the platforms, you have to be ready to spend a lot of money on app development.


This is where cloud apps are a lot more appealing. They cost less! Also, you only have to build them once and they will work perfectly on both the platforms.


Even cloud app maintenance costs lesser compared to native app maintenance.


3) Saves Precious Time


Building an app takes time and not all apps are created equally. Therefore, it depends on how long an application takes to be built.


Coming up with realistic development timelines based on the type of app you are building is crucial.


Development of native apps is a lengthy process. If you are building it with complicated features, the app may take anywhere between 6 and 12 months to be complete. There are some apps that take longer than a year to be completed.


time saving - cloud mobile applications


But, do you have so much time to invest in building an app?


Fortunately, you don’t have to answer that because cloud mobile apps do not take that long to be developed. Also, there is no need for you to go through the developmental process twice.


With a cloud app, you can establish your presence on both platforms simultaneously.


Read Also: Why Should You Invest in Video Streaming  App Development


4) Not Specific to Any One Platform


When it comes to cloud computing, you do not have to choose between iOS or Android. This is because the developer can launch the app simultaneously across both the platforms.


This is one of the biggest advantages of cloud apps – they work across both the operating systems.So, with a cloud app, you can expose your app to a much wider user base.


android app development


5) Installation Is Not Required


Cloud apps do not have to be downloaded and installed to the mobile devices of the user. The interface can be seen by the users and used on a mobile browser.


no install - cloud mobile apps


This is not the case with native apps. The only way that native apps will work is if you install them on your device. Also, when you download native apps, there will be different versions, as well as, updates on the basis of the type of device that you are using.


But cloud mobile apps work a lot like web-based applications. They directly interact with the cloud in order to fetch data and runs smoothly to provide a great user experience.


6) Safe and Secured Storage of Data


Cloud applications can free users from downloading data and storing them on their devices. So, there is no risk of the data getting lost. Also, there is no worry of any kind of app malfunctioning in the case of cloud mobile apps.


You can directly access data from the cloud and enjoy the highest level of security. This is great news for businesses as they do not have to worry about customer information breach of any kind. All of the information is safe and securely stored in the cloud.


7) Ease of Recovering Data


For a native application, the data is mostly stored on a local server. So, in case the server goes down and cannot be recovered, the entire data is lost forever.


As you know, any data loss is not good for either the business or its users. Unless you already have some part of the data backed up, you can look at permanently losing your entire database.


recover data - cloud mobile apps


When the mobile application is hosted on cloud technology, data is stored on not one, but multiple servers. This means that you can easily recover data on the event of any data loss.


So, when one server is down, there are several others that are working. Your data will always be safe, and you can recover it anytime.


8) Enhanced Scalability


Cloud applications offer enhanced scalability, irrespective of it being a mobile or desktop application. When users start using the app, the application goes through a period of continuous upgrades and feedbacks to improve performance and cater to the user’s expectations.


With cloud applications, the developer updates and constantly makes changes to the application with a lot of ease. This is done even without pushing updates to the users as users do not actually download and install the app on their devices.


Read Also: Why Comic Brands Also Need Mobile App




To sum up, it can be said that entrepreneurs and businesses looking for an easier and cost-effective alternative for app development should opt for mobile applications developed with the help of cloud solutions.


mobile app development


The main benefits of cloud computing are its security factor, speed and efficiency that it brings to the table. Besides this, it gives businesses the opportunity to launch their app on both iOS and Android platforms without having to develop two separate applications.