11 Best Privacy Apps for Android 2023

As the digital world is becoming the host of cybersecurity attacks and sophisticated data breaches, it is not uncommon to see smartphone users and online customers feel worried about privacy.


Often these concerns are about the intrusive rise in surveillance machines that follow us everywhere we go online. Our smartphone is a sensitive device as it holds incredible amount of personal data.


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We store almost every aspect of our life in there including contacts, emails, chat messages, images and videos, banking interactions, etc.


It will be your worst nightmare if you lose all or any of it to a high-profile hacker. To ensure good level of privacy, there are a few Android privacy apps that address a range of usual privacy concerns.


Read Also: 13 Best Music Player Apps for Android 2023


Thankfully, for Android users, there are plenty of privacy apps in this domain.


Here are out picks for best privacy apps for Android 2023.


1) ExpressVPN


Despite many free VPN choices out there, browsing the web on your Android device with ExpressVPN software is worth considering. The app encrypts the incoming and outgoing traffic on your device and users the intermediary server outside the current location for routing.


VPN - privacy apps


In doing so, ExpressVPN hides your digital footprint and keeps it distant from the reach of intrusive surveillance agencies and spies and hackers. It also unlocks geo-restricted content of the apps that are usually restricted in certain locations.


VPN rating


ExpressVPN offers strict high-grade encryption protocol service with generous server network and fast speed. This is why the app tops the list of best privacy apps for Android. It does not store user logs which is a unique aspect over other free VPNs.


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2) Hushed


Smartphone users are no exception when it comes to using their device as phones where simple voice calls initiate over wireless networks.


That means millennials needs protection and rest from those agonizing, undesirable phone calls. This also happens when you accidentally spill the contact details online for a sales rep to seize and call.


Hushed Second - privacy app


Hushed creates a temporary phone numbers to hide your real numbers. This is perfect when you go online and are compelled to fill out a form or post an ad on popular portals or fill a survey.




Hushed comes handy in situations when you need to create caller IDs for personal and business purpose so that you don’t have to bother to have a second phone in spare.


Google PlayApp Store




3) Orbot


Developed by the Guardian Project, Orbot provides a great solution for Android users to access the Tor network.


For mobile browsing with Orfox browser, the app lets allows users to safely browse the web without concerns about getting their location tracked.


Orbot - privacy apps


The app encrypts your locations and hides it by routing it through several networks. You can use Tor hidden services and its gives .onion extension to certain websites you visit such Facebook.


This results in extra security. A small drawback is that while routing your data through a number of computers, your data connection speed will get compromised a little.


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4) DuckDuckGo


Search engines are quite useful but one major demerit of using Google and Bing is that your search term is often shared with third-party sites you visit.



They also deliberately save your search history which can be changed from the setting. Apart from traceable searches, they also intrude your privacy by placing cookies on your device to monitor your search habits.


duckduckgo -privacy apps


This is where DuckDuckGo aids and acts as a drop-in replacement. It blocks your default search engine typical behavior so that your search data is not leaked to websites you visit and Google does not keep the record of the search information.




DuckDuckGo is ad-free and users can also hide their search location since it works compatibly with Orbot.


Google PlayApp Store




5) ProtonMail


Google’s invasive eye is far more powerful than just being limited to search as its tracking algorithm within Gmail also helps present more targeted ads, marketing messages and product recommendations.


Proton Mail - privacy apps


However, this does not mean all of these incoming email messages and ads are end-to-end encrypted. The same goes with other leading email providers.




ProtonMail is a superior alternative to Gmail and similar contemporaries. It is secure and innovative, and is engineered by CERN professionals.


Read Also: 10 Best Mobile Banking Apps in UK 2023


It is made open source for others to test and check. With this app, you can send password-protected content that is perfectly encrypted and can self-destruct after some time.


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6) FrozenChat


FrozenChat, as the name slightly hints, is a message encryption solution. It is one of the best privacy apps which relies on OTR (Off the Record) messaging to keep your conversation private and safe.


The moment you type anything, it gets encrypted before it is sent outside. Whatever you talk and chat remains private and away from malicious hackers and data thieves.


Frozenchats - privacy apps


FrozenChat is open source so those who are concerned about the security can check its code for efficacy.


The unique aspect about FrozenChat service is that it supports XMPP standard which is different from the central server that other messengers like WhatsApp use to enable chatting.


Due to availability of thousands of public XMPP servers, your privacy remains intact.


Google PlayApp Store




7) Kyms


Kyms (extended as ‘keep your media safe’) is a master of disguise, a chameleon app that conceals its real identity and pose as a normal calculator in your system.


When it dwells your home screen, it goes by the name ‘KyCalc’ and, to your surprise, it can also do your sums if you wish. But as you enter a predetermined four-digit PIN and password, it turns into an encrypted vault.


KYMS - Privacy apps


You can use this vault to store text, images and more. Moreover, this phenomenal app also has a built-in web browser and store videos straight as you download them.




You can also transfer media from other devices. Of course, as you enter the app name in Play store or glimpse at the file size shown in the phone system, you will realize this is more than just a plain calculator.


Google PlayApp Store




8) LastPass


As millennials tend to use same or similar passwords across almost all sites and apps, it leaves them vulnerable to data breaches and information thefts.


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However, to ensure high standards of safety, they have to generate new passkeys for every other site and app, which is painful. Plus, the recovery process for multiple password approach turns out to be quite tedious and annoying.


lastpass password - privacy apps


But then why to risk compromising your password and exposing your social media account details to hackers? LastPass does care and plays a strong password manager and generator for you and helps store such private, sensitive information in a secure vault.




The app also lets you set it to change passwords automatically to your desired timing.


Google PlayApp Store




9) SmartApplock


It is very usual to find swipe patters and numeric codes on every Android smartphone these days. But they only serve to lock the front screen and are not enough.


One can easily access the apps and folders inside the phone once they cross the screen lock barrier.


This is not security enough as sometime you feel insecure or uncomfortable handing your phone to someone who take freedom to sneak into more than what they are supposed to access on your phone.


Smartapp lock - privacy apps


For example, you don’t want your young kids to access certain data or applications. Smart Applock here comes handy and allows you to change permission settings for individual apps on your phone.


Using the app, you create a strong password to block their access to social media and chat apps that contain your critical data.


Google Play




10) Abit


People who are hackers and snoopers are always on the foot to hack, steal the information of value and misuse it. Although you use several encryption services like FrozenChat, they will still intrude and find out who you are and other details about your contacts.


Abit - Privacy Apps


Abit is an open-source app with Bitmessage protocol to helps you beat this problem. Using Abit, you can easily exchange messages with Bitmessage users and no one can know who you are to impersonate you or read your private messages.


For participating in group discussion with ‘Chans’, you can use its generic address to conceal your true identity. Since its consumes good amount of data, it is better to use it over Wi-Fi.


Google Play




11) Find My Device


Find my Device is Google’s proprietary app and is similar in workstyle to Find my iPhone. It helps you locate your lost Android device and disable it in case it is stolen.


Find my device - privacy apps


You can view location information to find its whereabouts or make it play sound if it is nearby.




In case it is lost, this privacy app enables you to leave a callback number so that when it is found by a good person, they can return it to you quickly.


Google PlayApp Store




Read Also: 12 Best Free VR Apps for Android 2023




These are the best privacy apps for Android users in 2023. You can download some of them to try and keep ones that suit your needs.


We also recommend you to stick to strict measures to avoid falling into the security-related trouble. The preventive measure is to carefully select individual app permissions to maintain data privacy.

Role of Blockchain in Mobile App Development [Case Study]

After showing lots of promises to work across many industries in many practical scenarios, Blockchain has now come so far to manifest a possibility of being adopted for mobile app development.


mobile app development


Developing applications using Blockchain has been the latest buzz in the technology market and there are a few good reasons for this. For once, Blockchain can’t be tempered with or abused to compromise the system security and provides quite a transparent and reliable distributed network of data.


Its ability to protect most intricate data with encrypted security makes Blockchain a considerable option for safe online transactions.




This advanced disruptive technology presents rich opportunities for mobile app development services. Illustrious tech giants like Facebook, LG and Microsoft have all embraced Blockchain in their existing system.


Read Also: Significant Impact of AI in Day to Day Life


Let’s understand the role and impact of Blockchain in modern structure of mobile app development.


How Blockchain revolutionizes the tech world?


The first word inspired by Blockchain is bitcoin and monetary transactions – which is no doubt the most popular global thought nowadays.


However, the ledger data structure of Blockchain extends beyond the usual and steps into the territory of several other industries. For instance, on digital platform, it helps owners distribute the information without allowing users to steal it.



It eventually leads to a reliable and robust kind of information management architecture of new era especially for mobile app development industry.


Due to its atypical decentralized data distribution structure, there is not one single authority handling the app data storage, organization and management. Information is stored in what they call ‘blocks’ and ultimately distributed on a ledger, virtually.


The process conforms to utmost security standard to ensure transparency and traceability. Once it is distributed, it remains unalterable. It can be readable but can’t be updated by any one user.


Data ownership here does not belong to a single person, which means if there is any change to be made, all stakeholders need to be unanimous.


1) It guarantees data availability


Compared to what you experience in non-distributed plain database, the distributed database network is advantageous. Here each action shares perfect coordination with passing messages between applications or shared memory.


blockchain app development


Due to incredible control over the way data is processed and managed, blockchain-enabled database is more available. At times of failures or other challenges, it is easy to isolate certain parts of network and maintain uninterrupted performance.


2) It offers security for app data


Mobile app development process is a cradle of information exchange and constant knowledge sharing, which requires utmost data safety. The revolutionary technology of Blockchain technology uses precise encryption methods to keep your app content safe.


The powerful cryptography in Blockchain is designed to provide the highest standard of safety so that each phase of development project remains intact and untraceable and leak-proof.


blockchain app development


The series of interconnected blocks formed by the technology contains transaction data and timestamp for the successive block.


The data of confidentiality is stored in a cryptographic code which ensures each block offers unbreakable security. As every block has cryptographic code from the previous block, the data chain is built which can’t be violated.


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3) It enhances the simplicity of development


Blockchain technology also offers mobile app developers great simplicity, which is another remarkable benefit. Blockchain-supported mobile app development outperforms many other concepts that claim to function just like this.


The technology stands out in its straight forward attitude while ensuring tremendous security and data consistency. Simplicity of this magnitude makes Blockchain a worthwhile, easy-to-implement and economical choice.


blockchain app development


In mobile app development, it is important to uncomplicated things because complex use of technology makes the job of developers strenuous, tiring and time-consuming.


This also eventually affects money adversely due to costly maintenance and integration. Blockchain liberates you from such unfavorable cons and effectively contributes to lowering app development and maintenance-related costs.


The technology is business-friendly and helps develop feature-rich mobile apps with appreciable simple.


4) It boosts credibility and reliability


Implementing Blockchain technology for mobile app development leads to reliability and credibility of a mobile app.


Since Blockchain architecture comes with robust, unbreakable and rugged structure, the mobile app system gets quite resilient against technical crisis like sudden collapses and random crash due to its impact.


It is similar to having thousands of pixels in a photo, each carrying certain element of data, each being equally important.


Read Also: New Technology Trends Driving Mobile App Sector


Reliability stems from its distributed streak which helps prevent any unauthorized access or malicious attempt to temper with data.


Distributed at multiple data centers and locations, Blockchain thus is quite sensitive to any smallest changes and modification in data.


Therefore, Blockchain-powered mobile app development seems to be a reliable approach for modern, scalable and receptive business models.


5) Refined and updated mobile apps


The world of mobile apps is constantly evolving, being the most innovative space. Hence, it requires a technology that does not stagnate and remains dynamic in its advancement.


Blockchain as an open-source technology certainly is growing evolved at a fast pace as expected and is likely to remain updated with more fascinating updates in future.


Its ability to grow faster will make the domain of mobile app development equipped to work on changing future requirements. Hopefully, it will also help business enterprises provide refined customer experience with highly improved mobile apps.


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6) Blockchain brings discipline and transparency


Another great aspect of using Blockchain for mobile app development is how transparent everything gets. The technology when used in the process of development records every possible transaction precisely, in a way that allows users to track and assess it whenever they wish.


With tight, inviolable security standards, the possibility of malicious attacks, information misuse or fraudulent transactions is kept away. This adds a superior, unique discipline to the entire process, making the app system scam-proof, transparent and protected from fraudsters.




As Blockchain makes the mobile app transactions safe and user information private, entrepreneurs with business apps will feel the difference in terms of customer’s trust and positive response.


Users will be assured that their data remain in good hands, and businesses can also scale up their app to handle the growing users.


7) Future promises in mobile app development


It is typically believed that Blockchain is restricted to the BFSI sector, which is not true. With security of data sharing and safe transactions, it is opening doors to many industries including Healthcare, real estate, logistics and ecommerce sectors in future.


blockchain app development


The right impact of Blockchain creates a comprehensive balance of interactions between customers, suppliers and enterprise owners.


In healthcare sector, you can take advantage of its distributed data and easily manage healthcare record of patients and communication details between doctors and patients for years to come.


This is possible as all medical updates and data will be stored safely with secure access of mobile apps. In real estate, users can see the entire process of property buying and selling streamlined in its apps to meet sophisticated working standard.


This variety of applications make Blockchain the most versatile modern technology useful across industry sectors. It is okay to say Blockchain is likely to be the most common integration in future not far from now.


Read Also: Everything You Need to Know About Chatbot Development


Final Remarks


Blockchain is one of the few emerging technologies that are still waiting to be fully explored and unleashed as well as experimented with its impact.


Lately, mobile app development world has started leveraging Blockchain power significantly and the use is still going up. In a long run, it also creates a competitive advantage for businesses looking to integrate the technology for its complicated business processes.


mobile app cost


The only drawback we can see for mobile app development is that the technology is its infancy which will be possibly overcome as it evolves progressively.


Blockchain is appreciated across industries especially by early adopters, and we can certainly say that there will be a great impact of new innovative applications built with Blockchain technology.

How To Make an App Using API [Complete Guide]

App developers or any individual wanting to build an application today and become a part of the 2.1 million apps in Google Play store and 1.8 million in Apple App Store must have heard of the technical term API (application programming interface).


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API develop mobile apps and third-party software programmes interact with one another. A known example of APIs in action is the ability to log into services or accounts with your Facebook login credentials.


For instance, you can log into Uber by using the credentials of your Facebook account.




According to Twilio’s James Parton, “APIs are going to be the driver for the digital economy and unless they (companies) are talking about APIs already, they will be left behind.


Read Also: Impact of Artificial Intelligence in Day to Day Life


This shows that API has become an accepted tool to develop mobile apps. But what exactly is API and its benefits?


Benefits of API


As you must be aware, technology was not born yesterday. It has taken years to evolve and grow. Yet, until a few years back, it has only been about people communicating with a machine or a man working with machine.


Thanks to the growth of API, technology has come to such a stage where machines are capable of communicating with machines by making use of the power of IoT (Internet of Things) and wearables.


APIs for iOS, Android or mobile applications of any other OS have made it easy for things to communicate, connect and work. The best example will be wearables attached to your body and connecting it with apps.


To put it simply, APIs allow one program or application to make use of the capabilities of another software or application.


Brands like, Facebook, Pinterest, Twitter, eBay, Netflix, Dropbox and Uber have built apps with API integration and intelligently used APIs to make their app perform certain actions like, geo-location, social preferences and usability.


To develop mobile apps, API makes it possible for the exchange of data with web services, such as Facebook, Google Maps or other such web services and take advantages of their offerings and popularity.


Today, there are other types of APIs used by businesses like, chat APIs, payment APIs, tracking and location APIs and analytics APIs.


android app development


Application of APIs


When developing an application, APIs have multiple usage making them a versatile tool. They can be used as per your requirement. The access points of a system are ruled by API.


By using APIs, developers have this massive independence in manipulating the application or system that they are developing.


Benefits of APIs


  • Saves time – APIs save a lot of time when developing an application. This is because it puts an end to the need of coding the entire thing in order to make it work. They are available readily from reputed web services. For example, app developers can make use of DropBox API or Google Drive API in their gaming apps, making it possible for users to save the progress of their game session into a cloud-based storage that can be retrieved whenever you want to.
  • Provides new function without the hassle of coding from the scratch – Building apps with APIs allow developers to provide something unique to the users. You can look at Yelp for inspiration. This popular mobile app lets users search for the best eating places in town based on the recommendations and reviews from Yelp users. After helping users find what they are looking for, the app uses the Google Map API in Android to help users locate the eating place on the map. In the iPhone version of the app, the Apple Maps API helps users locate the restaurant. You can also use APIs intelligently to offer a superior user experience.
  • Convenience – Apps with API allow users to use their Facebook or Google user details to sign in without the need to create a new login account. This is an excellent example of convenience.
  • Flexibility – Today, majority of apps allow users to share information on different social media platforms like, Twitter, Facebook, WhatsApp or Instagram. APIs make it possible to share articles, post reviews and comments, without having to leave the app


So, APIs are basically everywhere, and users are probably using it without their knowledge.


Power of API


But, when you are involved to develop  mobile apps, there is only question that you need to ask – whether to buy or build API by yourself?


Read Also: 11 Easy Steps to Create a Mobile Application


Buy or build?


There is no confusion regarding the need to integrate an API. But you need to decide on how to do it.


The first option is to integrate an API that is already existing into an application. The second option is to build a new one by yourself. Obviously, the first option is a no brainer as it saves a lot of money, time and needs lesser experience.


On the other hand, building an API from the scratch will allow more room for customization according to your specific needs whilst maintaining a high standard of security.


ios app development


Remember the Following When Building an API from The Scratch


  • Permissions

If you decide to build an API, do not forget to insert a developer key. This will make sure that whoever wants to use the API has to insert a specific code for using it. This way, it stays away from hacking, misuse and abuse.

  • Process documentation

You must document of the process of the API development so that it is easier to track the progress. Also, proper documentation will ensure that the user or you is kept updated about the past and present status of the API.

  • Plan your update

There will definitely be a time when you have to roll out an update in the future for the API. You must ensure that it is a planned one. Make sure that the development of the API is such that it is safe and easy to roll out updates when it is needed. In case you are careless, the chances of messing up the functionalities of the apps based on the API are high.


Mobile app development best practices with API


mobile app development practices


  • It is essential to build a solid foundation and also invest both up and down the stack to be able to create a responsive digital experience for the users. Take the necessary steps to make sure that your mobile application is not sitting on a slow API as that will provide a very poor user-experience.
  • Reduce API calls and network chatter as that leads to draining the battering life of mobile devices.
  • In order to meet the growing demands for new digital experiences, you need to move the points of integration from large systems to micro-services architecture.
  • Remember that every change that you do in the backend will be affecting the performance of the API of the front-end application that expends it. So, every architectural decision must be precise.


Read Also: Why Should Mobile App Developers Consider Flutter




The reason why mobile apps creation is to perform basic functions – communication, interactions and delivery.


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But, think about the purpose that the apps will serve if they did not have anything worth transacting, communicating or delivering. Across the world, businesses are sitting on a lot of intellectual property that can be used in the form of APIs.


By using APIs, you can extend the usability of data beyond conventional boundaries. Without APIs, the future of mobile app development would have been bleak.


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Significant Impact of AI in Day to Day Life

When the term “Artificial Intelligence” was coined decades ago, the underpinnings of the concept and field were not very clear. In the intervening years, this field has evolved and blossomed to cover a variety of activities.


It is also growing at a phenomenal pace and in spite of having impacted so many aspects of our daily -lives,we are scarcely aware of its influence.



According to Nils Nilsson, a pioneer in the field said, “Artificial intelligence is that activity devoted to making machines intelligent, and intelligence is that quality that enables an entity to function appropriately and with foresight in its environment.”


Based on this perspective and since intelligence encompasses many areas and is multi-dimensional, the differences between AI and a human brain is based on intuitive learning, processing speed, scale, generality and the degree of autonomy.


At one point, a calculator was considered as an AI tool, but advances in this field have transformed every aspect of life completely.


Some instances of AI are speech recognition software, cruise control in automobiles, the auto-pilot feature in airplanes, smartphones and even thermostats.


Read Also: Everything You Need to Know About Chatbot Development


The impact of artificial intelligence is undeniable and expected to improve continuously and in increments.


Impact of Artificial Intelligence


The Impact of Artificial Intelligence on our Daily Lives


In spite all of the overlaps in AI technology today, it has evolved in disparate fields since its inception. The current narrative is very different from the original – what seemed like science fiction even 25 years ago, is now a reality.


For instance, the concept of email was initially developed for military use and is now the most common mode of communication.


Another visible effect of AI is online shopping and an extension thereof, recommendations made by Amazon or Netflix for products or movies.


AI powers their algorithms that studies customer interests and purchase patterns. An offshoot of this technology is the availability of products like Alexa, Google Assistant and Siri which are designed to help users with almost any imaginable task.


Financial institutions use AI to fight phishing and fraud by tracking transaction and spending patterns. Imagine your fridge being able to order groceries for you – this technology is currently in the works.


Impact of Artificial Intelligence


Read Also: New Technology Trends Driving the Mobile App Sector


A couple of interesting facts to ponder over:

  • AI is expected to add more than $15.5 trillion USD to the global economy by the year 2030.
  • Another area in which AI is expected to play a big role is self-driving cars. Work is being done to ensure that cars can evaluate traffic situations in real time and adjust accordingly.
  • The next big thing in AI is IoT technology which uses sensors to collect enormous amounts of data. In fact, over 20 billion “things” are expected to be connected via IoT technology by 2020.


Companies and researchers are spending a lot of time and money by using Big Data to improve predictions. Work is ongoing in the field of machine learning and better translation software.


How ready are we to deal with the impact of artificial intelligence in our lives with facial recognition programs, shopping and even the creation of biographies based on the information available on the internet?


The same companies/institutions working on AI technology are setting priorities to ensure that they deal with ethical, safety and legal issues surrounding it.



Being Safe with Artificial Intelligence


Even after many years of work in this area, experts define the current and available version of AI as narrow or weak AI. Whizzes believe that all of the available AI applications and their modes of implementation are different enough and worth it to consider them separately.


This is done with the long-term view to reduce human error and improve quality of life. The long term goal is to create strong AI which would be able to carry out tasks like humans and use cognitive intelligence to do so.


Right now, the goal is to ensure that the impact of artificial intelligence on society is beneficial by helping with reducing fraud, making life more comfortable, fighting poverty and disease.


Questions that are being addressed without any clear cut answers are:

  • What is our future in a world run on AI?
  • What should we do if job automation is the new norm rather than the exception?
  • Will intelligent machines control us instead of the other way around?
  • Will humans be replaced completely?


Since AI is a new technology and in many ways is still evolving, it forms the foundation for other new technologies.


Businesses are constantly innovating by using available technologies to improve processes and ensure that information is available to consumers when they need it.


The easy availability of smartphones with fast processors has changed the way people conduct their lives, especially in the area of health, education, food, and finances.


Impact of Artificial Intelligence


Impact of Artificial Intelligence


Just like every disruptive technology that makes its way into the marketplace, AI will not be adopted across the board. Each industry sector is looking at ways to make it easier for customers to access products and services.


As the above infographic shows, the finance, high tech and telecom sectors are leading the way. And nowhere is this evident than in the use of mobile apps.


Mobile apps are one of many platforms that is making it easy for businesses to connect with their customers and provide personalized service.


And mobile apps are being designed to cover not just financial services – there are medical apps, entertainment apps, and cab ordering apps to name a few.


It would not be too far-fetched to say that AI is playing a key role in app development. With new apps being introduced every day, businesses have to distinguish themselves from the competition to gain market share and also meet the changing standards of consumers.


ios app development


Consider these numbers from 2018:

  • Google’s Play Store alone has 2.8 million apps – and all these were added between 2008 to 2017
  • Apple’s App Store has ca. 2.2 million apps – in the period of 2008 to 2017
  • 2% of phone owners accessed the internet regularly
  • Users spend more than 69% of their time accessing media related apps on their phones
  • 80% of global internet usage will be done via mobile devices
  • 91% of smartphone owners reach for their phones for ideas and help with work


There are apps now for every conceivable task and all of this has been possible due to integrated AI app development.


AI’s hallmark is its adaptability and ability to learn and developers rely heavily on it to make their work more accurate and predictive. How is AI expected to change this process?


Here is a look at some of the ways AI is influencing the app development process.


Impact of Artificial Intelligence


  • Personalization: As a tool, -AI is very powerful for gaining insights into a consumer’s search and buying habits. With the growth of the apps sector, which no doubt forms a large chunk of the software industry now, customers can expect better engagement and customer satisfaction too.


  • Creative code deployment: AI app development is headed in a new direction thanks to people with automated learning and finding creative ways to use their knowledge. AI has been so accessible that algorithms are being used to do specific tasks such as receiving information on new product releases and much more. This information is very specific to a customer’s location.


  • Relevancy: The new norm for businesses today are through -intelligent apps -. Businesses have always collected customer data, but this is now being used to strengthen their brand and expand their customer base using AI and related technology. AI has definitely helped businesses enter new markets and establish a presence. Their investments in the development process are paying off.


  • Extending technology use to the home: AI’s reach has extended beyond the professional sphere and mobile applications to smart homes. The deployment of regular code is no longer enough to provide customers what they -desire in their daily lives. New and innovative technology is in great demand as customers like having information and usable features at their fingertips.


Read Also: How IoT Applications Are Transforming Industries




AI app development and other enabled solutions are making life far more interesting as developers are able to carry out difficult tasks.


Integration is also changing the field of security, learning, drone technology and other areas to make it hassle-free for end users.  Over the years, AI has become cheaper to access and implement.



With thousands of apps being marketed every year, only those ones which are really good will make the cut. Using AI to create intelligent apps which understand the why behind the “what” of a product is considered absolutely essential.


As a technology with multiple dimensions, Artificial Intelligence offers highly advanced algorithms, machines and deep learning opportunities which have the potential to develop into products which could have a groundbreaking impact on normal life.


The obvious benefits of AI in mobile development and the overall positive impact goes beyond the office and home.  Artificial Intelligence is here to stay, and we can look forward to many more developments in the future that can have a significant impact in day to day life.

Why Comic Brands also Need Mobile App?

When one hears the word comic books, the first thing that comes to mind is superheroes and Marvel comics. There are so many genres to choose from – alternative, Manga, fantasy, the so-called “graphic” novel for adults, horror, comics for children and so on.With app dominating the technology scene, books and comic are also going digital the way.


comic mobile app development


Mobile app now making it easier for fans to download their favorite superhero story to their phone and try out new comic books – as well.


As a die-hard fan, you don’t have to go looking for a bookstore to purchase a book that may not be available in store or worse still, could be out of print completely.


All the big publishing houses like DC, Marvel and others have made inroads into the digital world with the launch of their individual mobile apps.


Read Also: 10 Best Android Games Popular in UK


This move is prodding other comic publishers to make the same move. All one has to do is to only observe this frenzy to know that the time for the comic app is here.


The Business Model for The Comic App


Comic apps have their own category on  the Apple iTunes store and Google Play stores. -In fact, Google play store alone has over 100,000 digital comic listed on its platform.


You can navigate to – the Books category or in Entertainment and check which comic apps are available. Whether you want a specific genre or superhero story, comic apps offer readers a chance to go on a great adventure.


These apps are available in a subscription model as well and at different prices, based on the solution.


Developing a comic app is not very difficult. To start off the journey – for your brand, hire a good comic app development company. Once the app has been completed and tested, it can be published to help users get their favourite characters with just a click.


Just like people who love their Kindle app, there are others who are fans of comics.


There is no question that they are going to be thrilled with the level of accessibility being offered by a comic app like:

  • Reading their favorite superhero’s adventures anytime, anywhere
  • No need to carry bulky books when everything is available on their smartphone
  • Access to an online book store and an in-app purchase feature
  • Formats supported include .rtf, pdf, HTML5 and .txt
  • Notifications via pop-ups, texts and emails
  • Available for download on Android and iOS


android app development


The process of creating a mobile app for comics is no different than any other app. The actual  app development can be done one of two ways:

  • Create the app with independent software which will be able run without an Internet connection
  • Create it using a web-based app


Most app developers prefer to create web based apps as they are more user-friendly and have clean, simple features. Offline software is great for creating intense content.


It is entirely up to the comic publisher to choose the format that they want and then go forward with the process.


Read Also: 10 Best Online Multiplayer Games


Features Available  on A Comic App


  • User registration: This is the first step for users to get access to the app – either via email, social media log in or with a phone number.


  • Category: This section lists the comics available for reading. There are free and paid books to choose from. Users can go through the list and decide if they want to sign up for a subscription eventually.


  • Personalization: This is used quite a lot by publishers to recommend books based on their interest and choice of categories.


  • Tagging favourites: Allowing users to tag their favourites based on their preferences will pull up their favourite comic book. This feature prevents scrolling back and forth to find the one that they were reading last – in every individual category.


  • Reviews and Ratings: Every app prompts the users to rate the app and book and also write a review. By offering a section for either option, the feedback from this section can be used to upgrade the app and also know their preferences. This will help a publisher to serve their readers/app users better.


  • Push Notifications: This feature is crucial for any mobile app – it is used to inform users about new offers, book launches and even discounts on every purchase.


  • News: This is another feature which allows for importing of blog posts or other feeds with updates on new launches, movies and other interesting information.


  • Languages: Once an app is developed, adding a language is very easy. The same comic can be offered to readers worldwide in their native languages.


  • Payment platforms: These are being integrated practically into every app to make it easy for users to purchase what they want and also pay for subscriptions. Payment gateways could include debit/credit cards, PayPal or any other method, depending on individual countries.


ios app development


Current List  of Popular Mobile Comic Apps:


1) ComiXology


Easily one of the best known digital comic platforms, this app has published content from Marvel, DC comics and Image. All a reader has to do is download the app, buy the comic and get started  on their reading.


comixology - comic app


Available on both Android and iOS platforms, this app has a huge customer base. It also offers an unlimited subscription which lets readers buy and read all the comics that they want. Users however, cannot import any other collection they have.





2) Comics Plus


This is another popular platform for comic lovers to purchase and download digital versions of their favourite characters.


Readers can buy from multiple publishers and use the app’s built in uView (enhanced technology for reading) which makes reading on a touch screen device very easy.


comic plus - comic app


Built in parental controls ensure that children can access only appropriate content. Comic rentals are also available for a set number of hours. -You can check the app for further information.





3) Dark Horse Comics


Dark Horse Publishing has chosen to develop its own app and storefront. Their app makes it easy to read and offers support for right to left modes of reading.


dark home - comic app


Users can buy and also download free issues – these are usually teasers to get readers excited about an entire library of comics.





4) Marvel Comics


With this app, users have the entire Marvel library of comics to choose from. Subscriptions range from $10/month to $70/year. New comics are added often, and users have to be online to access and also read all about their favourite character’s adventures.


marvel comics


If you want to binge or re-reading all your favourite comics, this is the app for you.





5) DC Comics


This app works as a gateway to the entire DC catalogue for its users – they can read all the stories related to Batman, Superman, Wonder Woman and more.


DC Comics


By downloading the app on different devices, it is easy to for a reader to pick up where they left off with a story. The app has a guided view reading mode which makes it extremely convenient to use for all readers, regardless of their age.





Cost of Developing A Comic App


The cost of developing such an app depends on factors such as:

  • -The complexity of the app
  • App size –
  • Number of platforms where the app will be hosted
  • Development region


Based on which country the development team is based in, costs could range anywhere from $10 – $250 per hour. Again, based on the number of features, it could cost up to $30,000 or more per platform.


However, if you are looking to build a cross-platform app with more advanced features, be prepared to shell out something in the range of $ 50,000.


Read Also: 12 Best Free VR Apps for Android 2019




Comic apps are a special entertainment category targeting a specific user group. No doubt the experience of reading a comic on an app is very different when compared to reading a book.


comic app


Thanks to mobile apps, readers are able to access comics which are hard to find and what could be better than an app which promotes a love for reading?

Everything you need to know about Chatbot Development

Over the last decade, one constant global shift is about how technological innovations perfectly dovetails with various business revenue models and industrial processes.


Chatbot has become the latest current development in this domain and have grown compelling enough to appeal entrepreneurs and investors, be it SMEs or successful brands.


chatbot development


Supporting a number of practical use cases, chatbots marries technology with business streams, bridging the virtual gap that exists between customers and brands.


From automation, user engagement and lead conversion to retention and upsell, chatbots can be tailored to fulfil several business purposes.




The smart technology has also got much boost from the now-famous reality that consumers embraced online chatbot-based support model.


Due to its thriving future market potential in business landscape, business across the globe eye Chatbot development as a pressing project.


Read Also: Impact of Minimalist UI Design


Let’s explore the depth of chatbot market and the process of chatbot development.


1) Realistic perspective on Chatbot market


Seemingly an ideal solution for ecommerce customer assistance, Chatbots have now exponentially emerged as a really strong value proposition for diverse businesses across various industrial domains.


By 2024, the global chabots market worth is expected to hit the unbelievable $3172 million, with conversation AI market size reaching $15.7 billion by 2024.


In last decade the chatbot’s power and capability have matured from a straight rule-based mechanism for common repeated queries to more intelligent and adaptive algorithm developed to analyze user behavior and determine the underlying user mindset to present the most relevant responses.


This is why chatbot usability has risen to a new high and so is its market share. This is a sufficient proof to the fact that business have great hopes from chabots due to the unmatched benefits of profitability and ROI they seem to propose.


2) Business advantages of investing in Chatbot development


Apart from the benefits of automation, efficiency and 24/7 business availability, Chatbots also help deplete business operation cost.


Businesses that dither at the idea of investing in chatbot development would feel at ease learning that chatbot gains outweigh possible loss from manual services.


Juniper research claims that chatbot development cost is likely to appear fair since chatbots are powerful enough to whittle down the overall cost by $8 billion annually by 2022. Here are a few incredible gains.


3) Availability and accessibility


Business availability is among those factors that affect customer loyalty and sales. Giving 24/7 service is what today’s customer expect for instant resolution of their urgent queries.


Not being able to offer 24/7 mode means significant loss of business. A customer support chatbot remains accessible to customers during off hours in the absence of human representative, thus bolstering your brand image.


4) Low cost, more savings


The major chunk of operational cost involves dealing with high influx of customer calls. Chabots can handle such sizable volume of incoming calls and answer customer queries in a straightforward fashion, ultimately saving big part of cost related to customer interactions.


Once designed with precise algorithm, Chatbots don’t need intense supervision, which further adds to saving. Also, when customers are guided by chat bots in very first conversation, it takes less efforts and time for executives to resolve the queries later.


Read Also: Effective Post Launch Marketing Strategy That Can Drive Success


5) Cognitive learning


Since data runs its regime in digital universe, AI algorithm within chatbots can be programmed to ride data deluge, process information and learn from it.


The cognitive learning solutions can work as an extension to chatbot strategy to transform the data into business-friendly insight of value.


In fact, the word intelligence in AI firmly represents the ability to process the data, which makes the AI system adaptive to volatile market behavior.


chatbot development


6) Automation of processes


Artificial intelligence is rapidly automating mundane processes involved in the business, thanks to its cognitive learning ability.


The automation thus allows Chabot dependents to be free from monotonous routines and focus on more important innovations and user engagement tactics.


AI can now automate processing data from various reports to conduct detailed analysis to suggest areas of profitability.


7) Economy of Business Manpower


Custom chatbots tailored to meet your business-specific service requirements can minimize manpower to a great extent. McKinsey report suggests that having a perfectly designed chatbot in place is able to automate nearly 29% of customer support positions in the US.


Businesses with a chatbot-integrated service system can experience double the efficiency of employees while costing quite lower than their annual salary.


This also goes to say that customer service industry will be dominated by chatbots that can handle tons of users simultaneously.


8) Scrutiny and evaluation of unstructured data


Since AI takes over mundane business processes with enhanced learning, you are left with more time to innovate and automate the systems such as data collection process and analysis of different reports.


The in-depth scrutiny of unstructured data will lead to growth in business profit and ROI.


9) Increased Sales and Revenue


The reason why many businesses rely on chatbots to attain lead conversion and improved sales is that it facilitates the system of recommending beneficial offers to customers in conversation.


This creates more opportunities for ample instances of upsell, retention and extra revenue. In addition, intelligent chatbots integrated with social messengers spread the brand awareness more rapidly.


10) Types of modern chatbots


Based on what we experience nowadays in virtual world of digital operations, we can suggest the following categories of interactive chatbots.


chatbot development


Two main categories based on their implementation are:


1) In-app implemented chatbots Chatbots are a built-in element of a mobile app to work and perform a pre-determined function for automating the interactions between the app and users.


2) Bots implemented as a function within a Messenger These chatbots work within a messengers to support customer interactions and best suits business models that involve chatbot support on social media.


Along with these, below are other function-specific chatbots:


3) Conversational chatbot – Uses natural language understanding technology to launch organic conversations and engage customers.


4) FAQ chatbot – They are focused on QnA that includes common questions asked by users with automated intuitive responses.


5) Transactional chatbot – they are made to enhance conversion by helping users learn about and purchase products inside the app without relying on human representative.


6) Predictive/Analytical Chatbot – These chatbots are quite advanced and uses machine learning, and are tailored as a case-specific solution to analyze reactive pattern of customers.


Industry-oriented chatbots will target:
  • Ecommerce customer support
  • Banking and Insurance support
  • Online service bookings queries
  • Travel and tourism solutions
  • Hotels and Hospitality
  • Healthcare queries


cross platform


Development of different components of a Chatbot


To develop a chatbot that transforms customer experience and makes business profitable, you need to consider certain components that form the chatbot body.


You may expect the following essentials from a chatbot development company you partner with:


1) Backend


Backend forms the backbone of any software and Chatbots need it to manage and process messages coming from various channels.


The backend also incorporates business logic and controls other integrated systems while holding the conversational algorithm developed to instigate conversation with users.


2) Channels


To support the functioning of backend and smoothly relay messages, it is important to set up the endpoints in the backend for sustaining the integration with all included channels.


To efficiently guide users with prompt replies and visual cards, developers will also need to implement the UI specific to channel.


3) NLP


The AI chatbot system needs NLP services like Luis, Api.ai, and Wit.ai to gain insight from user messages and intents. Setting up NLP and training its entities might pose certain challenges though SDK makes it easy to process messages.


It requires some work to understand entities related to elements in Contacts, Products, etc.


4) Conversational Intelligence


After implementing NLP intents and entities comes the complicated component of developing conversational intelligence. This expects you to create an algorithm for every possible aspect of conversational elements and navigation.


The challenge is to build decision trees, state workflows, if-yes-if-no conditions and logics and other deeper learning tactics to handle real-time conversations.


5) Integration


Mostly, consumer-conscious chatbots are designed to execute commercial processes such as product recommendations and purchase, online bookings, scheduling appointments, etc.


They are therefore implemented in the existing mobile application. The component of integration will focus on business logic, validations and data channels incorporated in the target business process.


Read Also: Why Should Mobile App Developers Should Consider Flutter in 2019


Final Words: Chatbot development is a good investment


We have seen here each stage of chatbot development including chatbot market prospects, types of popular chatbots, benefits and the components involved in the process.




For those who purse over the price and investment risks, the estimated figure for building a chatbot usually falls in the bracket of $20000 to $30000 – which typically includes the entire journey from its design from scratch to the successful in-app integration.


Impact of Minimalist UI Design

Less is more – this philosophy has a big role in design, whether it is physical spaces, web pages or app design. When minimalist ui design is used in web page or mobile app designs, only essential features are retained.


Think about it – when you visit a web page or install a new app on your phone, what is – it that appeals to you about it? Its design, usage of colors and ease of use.


minimalist ui design


Web page and app designers agree that the following features are essential in a successful UI design:

  • Clean
  • Uncomplicated
  • Simple
  • Visual appeal
  • Attention to composition
  • Good use of space
  • Lots of white space
  • Good proportion
  • High functionality of each design element
  • Using the right font
  • Leave out non-essential elements


Read Also: Effective Post-Launch App Strategies That Can Drive Success


When these elements – are used in the right combination, it is easy to have a sophisticated app or web page which users love and will in all probability recommend to others as well.




Using minimalist ui design and keeping things simple does not mean that it is primitive or vague. It is all about keeping only the important elements and leaving out the fluff, which can be a distraction.

minimalist ui design

Trends to look forward to in 2019


Statistics and market trends are testimony to the fact that minimalism in UI will dominate in 2019.


One of the major reasons for this shift is the fact that users are more impatient and will only use a platform which is appealing, with pleasing colours, animation elements which are intuitive and touch friendly.


Some trends to expect especially in 2019 are:

  • Mobile first: In the last decade, the sheer number of mobile users have gone up and overtaken those who use their laptops/desktops. This gap will widen with time as smartphones are becoming faster and can offer the same access to information. Businesses are investing in app development just as aggressively to stay relevant and retain their customer base.


  • Designing with thumb usage in mind: Users these days prefer panels which are 18:9 instead of 16:9. Since a phone’s control is at the bottom of a screen, apps are designed to be within easy reach of the user’s thumb. App designers will work towards making this functional change so that their audience can navigate any site quite easily.


  • Overlap of effects: Designers are harnessing the power of a smartphone’s processor and combining multiple layers of graphics to create beautiful interfaces. Thanks to the use of good displays, colour gradients and minimalism, users can look forward to a lot of great apps


  • Designs without frames: Trends keep up with changes in the physical design of phones. Phone manufacturers are making new devices in which the screens and edges are really close together, with rounded edges. This helps in creating an immersive display and interface integration that is much smoother. Expect 2019 to be the year in which Frameless Designs are introduced


minimalist ui design


Why Minimalism Is So Critical?


Minimalism is in high demand these days, especially – when deployed in the enhancement of UI design and experience with websites and mobile apps.


The minimalist approach in ui has all the elements to enhance the cognitive experience of a user – keyboard design, screen displays, use of colours, fonts etc.


The perfect definition of minimalism is “marriage of function and form”. This philosophy makes even the most complex subject easy to understand by clear, concise and consistent copy along with visual aids.


Though all of this may sound complicated, it boils down to offering an app which can be navigated easily to find needed information, fast.


Read Also: Why Should App Developers Consider Flutter in 2019?


To do this well, the following elements play a key role.

  • Colour scheme: Since apps are a visual medium, using soft colours and just a few can have a big impact. Choose one colour and different shades of it from a colour palate. Modification can be done by increasing the brightness and saturation of the same colour – you have a range to play with and it is visually pleasing. Using an analog palate is another idea in which 3 colours next to each other on the colour wheel are picked. Different colours can be used to prioritize important tasks and use lighter colours to denote less important tasks.



  • Blurring effects: This is an important feature as it allows developers to layer the interface. Done right, it lets designers explore overlays and different menus to present information in one place. Details are brought to the forefront and less relevant information fades into the background – together it offers an intuitive interaction, making navigation and understanding information easy.


  • Even fonts across an app: Picking the right font is very important. Using too many fonts can be hard on the eye and distracting. Try different fonts and see which one appeals to your sensibility and then change the weight, size and style of a font – don’t use different fonts in one area. Check to see which font the platform uses – Apple and Google use specific ones to keep the look even across the board. It is not something that users think about a lot, but it does have an impact on the overall user experience. It may be in the background, but users are subconsciously aware of it. Also, make sure that your colour choice has enough contrast to the font in order to help people with visual problems to read information properly.  Since font size is important and there is limited space on a phone screen, accent colours and slightly larger headlines can capture reader attention faster. Make sure that the spacing between the letters is also good.
  • Focusing the spotlight on specific data: Here, developers can use their basic colour palate and a larger font to draw attention to a call to action. Using a neutral colour, for e.g. grey for the overall scheme and a contrasting bright blue or green to focus user attention on calls to action works very well. It draws the eye to the task that a user should perform. Larger fonts and a bright colour together draw the eye to a specific area on the screen without the need for more hints.



  • Division by space and elements: Again, using minimalism and eliminating clutter in the form of lines and boxes can keep an interface clean and tidy. Colour can be used to draw the eye to important information. Grabbing a person’s attention can be done with the use of shadows etc. and define sections in a subdued fashion.


  • Icons: Icons are a great resource as they are pictorial and universally understood. These are great additions to the minimalist trend and can be used in many areas of an app to let a user know what they are doing. Highlighted icons indicate the active sections and tabs. Thus – recognizing them is straightforward.


android app development


How Using the Above Elements Leads to A Great and Minimalist UI?


  • Focus on the most important elements: The beauty of using minimalist ui design is that it helps designers keep only what is necessary. Every single element has a purpose and fulfills a specific need. It leads to a clean and lucid layout. The question – “Is this component really necessary?” will help in retaining only that which is needed.


  • Fewer colours: Using just a few colours helps in focusing a user’s attention while making the interface clean. It also promotes positive interaction – sometimes too much colour can be distracting.


  • Harmony: Minimalistic ui design leads to harmony in a site. Place all elements in a simple but invisible grid to create a great visual hierarchy.


  • Expressive use of fonts: As a core visual element, it informs a user of the content but also sets the style of a page. Combining colour and the right font, designers work very hard to find the right combination for harmony and elegance. Each element is put in place to make the right emotional impact. Readability is in no way compromised.


  • Limited choices: An important driver in the minimalism philosophy, the focus is on functionality. By using easy fonts and pleasing colours, a reader’s attention is maintained so that problems are easy to solve and information easy to find.


  • Navigation: Attention is also focused on navigation because the entire purpose is to find the much needed help or information. A simple and unobtrusive navigation menu which works well in the background is a key element in a minimalist website.


Read Also: 11 Top Mobile App development Frameworks 2019




All in all, minimalism is a great – technique to design a terrific user interface. The goal in using minimalist ui design is to ensure a clean interface which is functional and easily understood by any user around the work.


The whole idea is to create very simple flows for users, employ clear visuals and create an interaction which is seamless. It is a fact that the success or failure of an app will depend on whether it can make a user come back for more.


minimalist ui design


Any app which can present information in one snapshot is deemed to be successful.


To reiterate, simplicity is highly effective.  Let your app draw in users by combining a well-crafted and easy to look at layout by using minimalist ui design elements to the max.


Finding the right balance need not be tricky – put yourself in the customer’s shoes. This will help in including important elements, leaving out the inessential and provide a captivating experience to the end user.


All of this requires planning and careful decisions. Going through this process can lead to gratifying results.


Effective Post Launch App Strategies that Can Drive Success

Launching the beautifully developed mobile app is undoubtedly the most crucial aspect of mobile app success. However, the reality is different from what you enthusiastically imagine.


Not having a well-conceived mobile app launch marketing strategy in place will surely bring disappointment and all the efforts you invested in development will go in vain.


app launch marketing strategy


Launching your mobile app in the market should therefore be followed by effective post-launch app strategies that involves broader product vision, balance between organic and paid media promotions, and social engagements.


To maintain steady flow of users, boost downloads and build loyal app followers, you require a comprehensive app marketing strategy post its launch.


Read Also: Why Should Mobile App Developers Consider Flutter in 2019


Read on to learn all trending post-launch strategies for your app and how you should approach them.


1) Typical thoughts on post-launch approach


A single strategy for elevating mobile app downloads in online market should involve multi-approach methods and channels. The holistic efforts are considered ideal for giving your app a much power and ease to stand out and appear noticeably post launch among mobile app users.


The typical thoughtful questions you should be asking at this stage would be:

  • How do we get to meet the competition post launch?
  • What is the unique proposition of our app that we can use for promotion?
  • How to address the possible issues of crashes, bugs and performance?
  • What to do to monitor and evaluate app performance?
  • Should I try organic promotion or paid media?
  • What improvements and updates to introduce to retain and engage the audience?


Amid all the tension and chaos of building effective post launch app strategies, one should never neglect the luminous role of paid media promotion as it helps reach and find new users.


But you also need to fuse it with organic promotion tactics for maintaining user engagement and inspire word-of-mouth spread. The combination of both gets your app immense traction and momentum needed to acquire and retain more users.


Remember that while organic promotion creates a strong fan base, paid marketing amplifies visibility and discoverability.


2) Power of Search Advertising


The biggest and most primary-level action that you should take as a post-launch app success strategy is the course of online search advertising. The search ads basically seem to benefit in enhancing exposure and downloads.


Usually, according to Google, 50% of mobile app downloads are a result of search ads that reach users at the moment they think of a purchase. In a more general app marketing insight, 27% of people discover apps using search engines.


To kick-start your own healthy App Install campaign, go to Google Adwords and unlock your search advertising potential.


app launch marketing strategy


3) Encourage User Reviews


Reviews are the best way to retain the flow of new customers of your mobile app. BrightLocal says nearly 88% of people trust reviews written by other app users in addition to personal recommendations.


This suggests that consumer reviews and starred ratings help attract new users for your app much faster.


As you pull in more reviews, you also develop a sense of credibility and loyalty around your app. In-app notifications with special offers are the best way to prompt for reviews.


The only caution here is to maintain sanity to appreciate user’s comfort level or they will instantly unsubscribe or uninstall the app upon getting bulk messages.


To pile up more valid reviews, you can introduce a system of offering small incentives for those who spare time to share feedback, just like what is implemented by a few travel booking apps nowadays.


You can customize your own review popup to ask for reviews and offer incentives with the help of special review plugins.


Make sure your feedback system is unobtrusive and only prompt a review popup after users have explored the app enough to have an opinion.


4) Glorious Customer Service


The glory your mobile app receives from delivering satisfying customer support translated directly into powerful word of mouth and maximum positive reviews.


To ensure flawless customer support that grows respect and loyalty for your mobile app, you must utilize contemporary channels to enable ease of interactions with you. First, you can attach a Send Feedback button in marketing Emails, Social media responses or in-app chat widgets.


You can let customers voice their struggles with your app by bringing customer care on social giants like Twitter and Facebook. They are nowadays used as prompt, effective and affordable support channels since 70% of customers rely on social media support.


Read Also: 11 Top Mobile App development Frameworks 2019


Make sure you are highly responsive as social users expect a fast response.


Each instance of help delivered on social media also turns into likes and shares, a visible proof of your goodness that further spikes app downloads.


mobile app development


5) Be shrewd on Social Media


From fun contests to gamification and awareness campaigns, there is a lot you can do to with your brand’s social profiles. As more than half of Americans consume digital media on daily basis, you can invest in post-launch social engagement strategy for enhanced conversion.


Diverse content formats such as informative videos, fun GIFs, inside-the-app app snaps, marketing slogans and insightful blogs help build numerous followers for your app.


While going social, bear in mind that target platforms are the ones most popular among populace and prospects. Also, don’t put all your eggs in one basket.


Staying focused on just one single platform means going stagnant in the dynamic market.


Try to diversify your efforts and spread the word everywhere to engage your dynamic fans from all available channels. Join leading groups and Q&A portals like Quora if you feel your app is the strong answer to some questions.


As explained earlier, organic reach has its own shortcomings. So, to regain your visibility, exposure and downloads, opt for paid media ads – App Install campaigns – run on Facebook, Instagram and Twitter.


6) Measure, scrutinize and improve


When your support or new updates do not bring as much fruits as you expect, it is time to make continual improvements that really matter.


This is where the reactionary approach post launch comes handy. It is deeper than random publish-and-pray hopes and works effectively if done meticulously.


Though not proactive, measuring and assessing the ongoing technical issues and user behavior puts you on top of errors and bugs in real time.


It does not require traditional roadmap of a strategy as it addresses the issues related to maintenance of user experience after the first launch.


In the same fashion, conversion and retention tracking can also be conducted to monitor downloads, installs, etc. the insight thus derived help you understand what part of your ad copy needs to be refined for fruitful impact.


7) Submission to Review publishers and influencers


This one marketing strategy for post-app launch success should never be left out. It includes posting your app reviews on popular media websites where experts publish their assessment on your app.


The app appraisal displayed on most visited online portals brings immeasurable promotional value as it boosts:

  • Awareness
  • Reputation/credibility
  • App Store ranking


By charging small fees, these trusted app review sites is the best way to grab attention of interested users and push rankings with backlinks that take viewers to your app in the store.


Along with your app, you can submit Press release, pitch, demo video and images.


Before reaching out, make sure your app pitch tunes in to the writing style of authors popular on media sites to increase the chance of acceptance and impact.


Here’s a list of review sites to help you generate credibility and awareness for your app.


8) Craft an irresistible selling point


Though you might think it is applicable in the beginning phase, it is never too late for learning and preparing the map for your customer psychology.


This essentially means not being indifferent about solid selling points that customers wish to grab just at the moment you launch the app.


This part of your mobile app launch marketing strategy hugely incorporates crafting an irresistible selling point that coincides with promotions-curious attitude of mobile app users.


For instance, if it is about your online furniture commerce app, it would be great if you can promote discounts and offers in its initial brand marketing content itself – the idea that lets you not only inject the app quickly but also seize thousands of downloads and enter the relevant market rapidly.


Read Also: 11 Easy Steps to Create a Mobile Application


Final take: Perfect App Promotion wisdom


If the goal of mobile app development is reaching highest success, its strategy should necessarily contain post-launch app approaches as the extension of the development process.


Having viable post-launch app strategies is as important as the launch of mobile app, and without those successive efforts, your app is likely to drown in the unbearably competitive market.


app launch marketing strategy


The post-launch app strategies seek perfect balance between paid media and organic promotion. Also establish a reliable system with analytics to monitor app performance to improve, social campaigns for acquisition and engagement and reviews to do the rest.


A broader vision of app launch marketing strategy that eventually benefits with exposure, lifelong loyalty and downloads.

Why should mobile app developers consider Flutter in 2023

In the arena of mobile app development, there are numerous frameworks claiming to win the battle, Flutter proposing a sweet toast for businesses wishing to chase the dream of being an ace in niche market.

Flutter app development

Businesses in modern times must filter their choices about mobile technologies through pragmatic evaluation and unbiased testing. The best framework is the one that fulfills all-round expectations, including device-agnostic performance, simplicity, process agility, smooth user experience and future scalability.

Cross-platform technologies may sound thinkable though using them often becomes wearisome and they often fall behind in UX compare to native apps.

Read Also: 11 Top Mobile App Development Frameworks 2023


In recent years, amid leading frameworks like React Native, Xamarin and AgularJS, Flutter has stood out in delivering fast and reliable digital interactions.

At its core, Flutter appears like a clever blend of various Google technologies and features, and the Dart-based concept practically works.

We bring you in this post all the gist on why enterprises and mobile app developers should consider Flutter in 2023.
1) Gradle Build Time optimized for faster development cycle

Despite being the most critical in the entire Android app development process, Gradle build tool poses severe challenges when it comes to maintaining agility of the development cycle Android apps.

The build time is typically quite extensive and tiring, hampering the organic speed of the process.

Although Flutter does require Gradle build to obtain sheer advantage in Android app development, the requirement is not as frequent as Native Android apps.

In Flutter-based app development, Gradle build is called for only in the beginning for the first time and not needed at the time of an app restart.

Android studio users may experience improved Gradle build time. However, due to more optimized Gradle build time in Flutter mobile applications, Flutter developers have the benefit of reduced load time which considerably overshadows Native load time.

2) Flutter redefines cross-platform development

One of the biggest hurdles for cross-platform developers is laboring through the traditional cross-platform approach that compels them to create multiple versions of the same mobile app.

The limitation here is that user experience does not always match what native application inherently offers, and the disappointment is attributed to JavaScript-based UX.

With Flutter, developers can easily benefit from its “write once and run anywhere” approach and eliminate the problem of annoying lagging, that’s why mobile app developers consider it.

Flutter is Ahead of Time compiled and machine binary executable unlike Just in Time compiled JS user experience. Flutter thus helps overcome usual limitations involved in cross-platform approach, improve app performance and delivers native-like experience.

3) Liberates you from juggling between Backend and Frontend

Flutter also impacts the language barrier Android developers traditionally face when shaping backend and front layout. In native environment, you have separate layout and Kotlin/Java files and need to get references for the views before updating the change in backend system.

Flutter has reactive framework that brushes aside the need for getting references to the widgets, and facilitates a common single language for structuring the backend – being another great reason for developers to move to Google’s Flutter.

4) Boosts developer productivity exponentially

In radical structure of mobile app development with Android studio, developers encounter annoying wait time if they have to see the modifications and changes they make to the state of structure of an app.

Flutter seems to have revolutionized this with “Stateful hot reload” and “Hot restart”. These feature together adds never-before-seen momentum to the task of developers as they can check the changes reflected in the app within a second.

Gradle rebuild has so far been a major culprit in slacking off the pace of Android developers with every modification. Without spending time on running Gradle build, you see changes as soon as you commit.

flutter app development

The learning curve involved in “hot reload” also remains leanest as modifications are implemented immediately as you save by default. This goes to suggest that Flutter helps slash the development time down by 30–40%.

5) Dart gets you the best of Multiple Languages

Recently emerged mobile frameworks (React Native, Angular JS, Xamarin) can all help create digital experiences with ease. However, the differentiating factor while choosing the best often comes down to speed, performance and quality.

These frameworks usually depend on Java as a core language which is still a little far from being perfect.

Built with Dart (Google’s in-house programming language), Flutter is a right cohesion of various Google technologies and gives you the best features from multiple languages without neglecting Java awareness.

Flutter has access to the Skia graphics library and Google’s Material design specifications. The approach of Flutter, thus, yields a powerful mobile framework that eventually makes the development process fluid – which pleases developers and profits businesses that invest in Flutter development.

Read Also: New Technology Trends Drive the Mobile App Sector

6) Ease and speed of Animation design

Flutter in its live event held in 2018 introduced an incredible tool: 2Dimension Flare. With this, Flutter simplifies, optimizes and accelerates animation and UI creation in app development.

It started allowing animation loading at 60FPS speed, which is extraordinary in its league of contemporary frameworks.

The simplicity of creating great animations together with lean learning curve shrinks the gap between the UI designer and the developer.

The process ultimately reduces the time required to implement modifications pertaining to UI or animations.


7) Out-of-the-box design experience

As we saw earlier, Flutter is a rich hodgepodge of best features derived from multiple languages and gives you the access to its Material Design specification.

This means developers find it easy to build impressive UI experience that feels smooth, seamless and crisp – something that resembles native applications.

In addition, to enable native feel for iOS devices (iPhone and iPad), Flutter provides widgets to implement Human Interface design specification that speaks of unforeseen out-of-the-box design experience.

8) Flutter effortlessly supports diverse IDEs

As you start coding with Flutter, it is normal, even expected, to feel compulsive to switch from Android Studio to a number of other Integrated Development Environments.

The Flutter Live supports Visual code used by lots of existing Flutter developers. The advantage Flutter’s VS code gives you is its capability to enable light-weight and faster and many pleasant features commonly available in Android Studio and IntelliJ.

You can almost think of any IDE to work with or prefer to keep up with the existing one since Flutter embraces them all.

9) Open source packages unleashed

Further, to allow developers to efficiently create apps, Flutter unlocks an ample set of open-source packages that are generously available in app development.

This specific feature helps make many technically complicated tasks look quite easier. The open-source package library might still be incipient but is thriving exponentially every coming day.

The credit goes to ever-growing lush community developers onerously contributing to Flutter framework.

10) Everything is a Widget

Everything you see in Flutter is a widget as suggested by the Flutter documentation online resources. They are the Appbar, Drawer, Snackbar, Scaffold, etc.

To execute multiple functions and tasks such as wrapping one widget inside another or wrap it in a Centre widget to center elements. “Everything is a widget” basically ensures Flutter users get easy experience independent of the platform they use.

11) Code Magic CI tool is optimized to work with Flutter

The Flutter Live event in 2018 revealed the open-source tool called Code Magic – which is highly sophisticated, well-optimized CI tool that works best with Flutter.

The tool makes sure the build process is seamless. It is free and does not impose heavy learning curve.

12) Diligent and active Flutter Community

Without having reliable support from active user community and constant contributors, it is difficult to imagine flourishing success of a newly introduced mobile technology.

Flutter does not culminate and has instead grown in leaps and bounds since its glorious inception because of tireless efforts and support from Flutter team of developers who remain available to address all kinds of queries.

These real people also provide live assistance at virtual Q&A meetings and help resolve your questions. Some of them are big names and you can learn a great deal from them even when you are deprived of questions and just heed at what they discuss.

Read Also: App Development Cost-Design, Development, Deployment

Short remarks

We can draw some evident conclusions from the above discussion on how Flutter could be the framework of choice if you want to build mobile apps for your business.

Flutter app development

First, it helps quiet down the maximum shortcomings that developers encounter working on other cross-platform technologies.

Second, Android and iOS developers can easily create apps that feel close to native and are smooth, simple in use and intuitive. Above all, it is clear that companies jeopardize their business outcome once they fail to produce apps that are crisp and user-friendly. This is why most of the mobile app development focus on Flutter